Spoonfed

Edinburgh, United Kingdom Founded: 2012 • Age: 14 yrs Acquired By 365 Retail Markets
Web-based catering software is provided for order management and planning.
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About Spoonfed

Spoonfed is a company based in Edinburgh (United Kingdom) founded in 2012 was acquired by 365 Retail Markets in December 2021.. Spoonfed has raised $1.96 million across 3 funding rounds from investors including 365 Retail Markets, Scottish Enterprise and Equity Gap. The company has 14 employees as of December 31, 2021. Spoonfed offers products and services including Online Ordering, Back of House, and Spoonfed Console. Spoonfed operates in a competitive market with competitors including Tripleseat, Shenzhen Kemai Technology, Pej, Deligo and Adoria, among others.

  • Headquarter Edinburgh, United Kingdom
  • Employees 14 as on 31 Dec, 2021
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Aptus Systems Ltd
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.96 M (USD)

    in 3 rounds

  • Latest Funding Round
    $742.79 K (USD), Seed

    Feb 19, 2019

  • Investors
  • Employee Count
    14

    as on Dec 31, 2021

  • Acquired by
    365 Retail Markets

    (Dec 13, 2021)

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Products & Services of Spoonfed

Spoonfed offers a comprehensive portfolio of products and services, including Online Ordering, Back of House, and Spoonfed Console. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

System for placing, editing, and managing customer orders online.

Tools to automate and streamline internal catering processes.

Dashboard for overseeing multiple accounts and advanced controls.

Funding Insights of Spoonfed

Spoonfed has successfully raised a total of $1.96M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $742.79 thousand completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $742,793
  • First Round

    (23 Feb 2015)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2019 Amount Seed - Spoonfed Valuation Equity Gap
Jun, 2016 Amount Seed - Spoonfed Valuation

investors

Feb, 2015 Amount Seed - Spoonfed Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Spoonfed

Spoonfed has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include 365 Retail Markets, Scottish Enterprise and Equity Gap. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Angel investment funding is facilitated for early-stage Scottish businesses.
Founded Year Domain Location
Business development and leadership training programs are offered to companies.
Founded Year Domain Location
Smart vending solutions are provided for offline retailers and businesses.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Spoonfed

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Spoonfed

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Spoonfed Comparisons

Employees
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Competitors of Spoonfed

Spoonfed operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tripleseat, Shenzhen Kemai Technology, Pej, Deligo and Adoria, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS-based sales and event management platform
domain founded_year HQ Location
Provider of multiple solution for retail and catering industries
domain founded_year HQ Location
Software solutions are provided for multi-site contract caterers.
domain founded_year HQ Location
Provider of AI checkout solution for on-site catering
domain founded_year HQ Location
Offers software packages and technology management services to the catering industry
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Spoonfed

Frequently Asked Questions about Spoonfed

When was Spoonfed founded?

Spoonfed was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Spoonfed located?

Spoonfed is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.

Is Spoonfed a funded company?

Spoonfed is a funded company, having raised a total of $1.96M across 3 funding rounds to date. The company's 1st funding round was a Seed of $384.71K, raised on Feb 23, 2015.

How many employees does Spoonfed have?

As of Dec 31, 2021, the latest employee count at Spoonfed is 14.

What does Spoonfed do?

Spoonfed was founded in 2012 in Edinburgh, United Kingdom, within the catering software sector. Web-based solutions are offered for customer ordering, order management, production planning, and system integration. Catering reports, business management analytics, automatic invoicing, and email marketing tools are included in the platform. Operations focus on streamlining catering business processes across the UK.

Who are the top competitors of Spoonfed?

Spoonfed's top competitors include Tripleseat, Kanpla and Adoria.

What products or services does Spoonfed offer?

Spoonfed offers Online Ordering, Back of House, and Spoonfed Console.

Who are Spoonfed's investors?

Spoonfed has 3 investors. Key investors include 365 Retail Markets, Scottish Enterprise, and Equity Gap.

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