About Spoonfed
Spoonfed is a Consumer company based in Edinburgh (United Kingdom) founded in 2012, and was acquired by 365 Retail Markets in December 2021. Web-based catering software is provided for order management and planning. Spoonfed has raised $1.96 million across 3 funding rounds from investors including 365 Retail Markets, Scottish Enterprise and Equity Gap. The company has 14 employees. Its website getspoonfed.com draws about 77 thousand monthly visits. Spoonfed offers products and services including Online Ordering, Back of House, and Spoonfed Console. Its focus areas include Food and Agriculture Tech, Food Tech, Technology Enablers and Caterers. Its legal entity is Aptus Systems Ltd.
Company details
Spoonfed was founded in 2012 in Edinburgh, United Kingdom, within the catering software sector. Web-based solutions are offered for customer ordering, order management, production planning, and system integration. Catering reports, business management analytics, automatic invoicing, and email marketing tools are included in the platform. Operations focus on streamlining catering business processes across the UK.
- Headquarters Edinburgh, United Kingdom
- Employees 14
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Website getspoonfed.com
- Social LinkedIn X
- Acquired by 365 Retail Markets (Dec 2021)
- Legal Name Aptus Systems Ltd
- Total Equity Funding$1.96M (USD)
in 3 rounds
- Latest Funding Round$742.79K (USD), Seed
Feb 2019
- Investors365 Retail Markets
& 2 more
- Employee Count14
- Acquired by365 Retail Markets
(Dec 2021)
Products & Services of Spoonfed
Spoonfed offers a comprehensive portfolio of products and services, including Online Ordering, Back of House, and Spoonfed Console.
System for placing, editing, and managing customer orders online.
Tools to automate and streamline internal catering processes.
Dashboard for overseeing multiple accounts and advanced controls.
Funding Insights of Spoonfed
Spoonfed has successfully raised a total of $1.96M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $742.79 thousand completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.96M
- Total Rounds 3
- Last Round Seed — $742,793
- First Round $384,708
(Feb 2015)
- Investors Count 2
All 3 funding rounds of Spoonfed with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $742,793 | Seed | – | Equity Gap | – |
| Jun 2016 | $833,748 | Seed | – | – | |
| Feb 2015 | $384,708 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Spoonfed
Spoonfed has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include 365 Retail Markets, Scottish Enterprise and Equity Gap.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Angel investment funding is facilitated for early-stage Scottish businesses. | equitygap.co.uk | Edinburgh, Scotland | ||
Business development and leadership training programs are offered to companies. | 1991 | scottish-enterprise.com | Glasgow, United Kingdom | |
Smart vending solutions are provided for offline retailers and businesses. | 2008 | 365retailmarkets.com | Troy, United States |
Investor details for Spoonfed
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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Timeline of Spoonfed
4 dated milestones of Spoonfed across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Spoonfed is founded.
- Funding First funding round of $385K.
- Funding Latest funding round, Seed, of $743K.
- Exit Acquired by 365 Retail Markets.
Web traffic of Spoonfed
The website of Spoonfed (getspoonfed.com) receives about 77.5K visits a month and ranks #392,524 among all websites worldwide, #3,019 in Restaurants and Delivery.
- Monthly visits77.5K
▲ 14.6% vs previous month
- Unique visitors22.3K
per month
- Global rank#392,524
among all websites
- Category rank#3,019
Food and Drink · Restaurants and Delivery
- Bounce rate26%
- Pages per visit5.6
- Average visit7 min 07 sec
- DevicesDesktop 53% · Mobile 47%
Websites whose visitors overlap most with Spoonfed. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| asianbox.com | 100% | 19.1K | #1,335,282 | View details | |
| benugo.com | 79% | 37.4K | #885,005 | View details | |
htxcatering.com | htxcatering.com | 24% | #10,619,940 | – |
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Related news about Spoonfed
Complete news archive for Spoonfed
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Frequently Asked Questions about Spoonfed
Spoonfed was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Spoonfed is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
Spoonfed is a funded company, having raised a total of $1.96M across 3 funding rounds to date. The company's 1st funding round was a Seed of $384.71K, raised on Feb 2015.
Spoonfed has 14 employees.
Spoonfed was founded in 2012 in Edinburgh, United Kingdom, within the catering software sector. Web-based solutions are offered for customer ordering, order management, production planning, and system integration. Catering reports, business management analytics, automatic invoicing, and email marketing tools are included in the platform. Operations focus on streamlining catering business processes across the UK.
Spoonfed offers Online Ordering, Back of House, and Spoonfed Console.
Spoonfed has 3 investors. Key investors include 365 Retail Markets, Scottish Enterprise, and Equity Gap.
Spoonfed operates through Aptus Systems Ltd.
Yes. Spoonfed was acquired by 365 Retail Markets in December 2021.