About Sporting Solutions
Sporting Solutions is a Media & Entertainment company based in London (United Kingdom) founded in 1992, and was acquired by Betsson Group in August 2024. Sports betting software and data services are provided to partners. It operates in the Media & Entertainment and Consumer sectors. The company has 25 employees. Its chief executive, as recorded, is Simon Trim. Sporting Solutions offers products and services including Odds Services, Odds Services Plus, Multi-Sport Bet Builder, Risk Management Services, and Full Service Sportsbook. Its focus areas include Sports Tech, Sports Betting, Tech Enablers and Betting Management. Its legal entity is SPORTING GROUP HOLDINGS LIMITED. Its competitors include Genius Sports, Playtech and FSB Technology; 1 of its 3 listed competitors has raised funding.
Company details
Sporting Solutions was established in 1992 as part of the Sporting Index Group in London, United Kingdom. Operations focus on the sports betting sector, where B2B services are delivered to the betting and gaming industry. Trading and pricing services are offered, including fixed-odds coverage, in-play pricing, content, trading tools, and liability management for partners.
- Headquarters London, United Kingdom
- Employees 25
- Stage Acquired
- SectorsMedia & EntertainmentConsumer
- Website category Gambling · Sports Betting
- Website sportingsolutions.com
- Social LinkedIn X Facebook
- Acquired by Betsson Group (Aug 2024)
- Legal Name Sporting Group Holdings Limited
- Date of Incorporation 31 Mar, 1994
- Jurisdiction LONDON, ENGLAND
- Investors
- Employee Count25
- Acquired byBetsson Group
(Aug 2024)
Products & Services of Sporting Solutions
Sporting Solutions offers a comprehensive portfolio of products and services, including Odds Services, Odds Services Plus, Multi-Sport Bet Builder, Risk Management Services, and Full Service Sportsbook.
Provides pricing solutions for sports betting operations
Offers advanced odds features for improved operator capabilities
Enables customizable multi-sport betting experiences for users
Delivers tools to manage and mitigate betting risks effectively
Provides comprehensive sportsbook platforms for operators
Investors in Sporting Solutions
Sporting Solutions has secured backing from 1 investor. Prominent investors backing the company include Betsson Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Betsson Group is engaged in providing online gaming services. | betssongroup.com | Stockholm, Sweden |
Investor details for Sporting Solutions
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Sporting Solutions
6 people are tracked at Sporting Solutions (5 in leadership, 1 in team); the tracked headcount is 25.
| Name | Role | Group |
|---|---|---|
Simon Trim | CEO | Leadership |
Stuart Viney | Chief Product Officer | Leadership |
Andy Wright | CEO | Leadership |
Sam Johnson | Head Of Customer Care (abp) | Leadership |
Charlie Owen | Head Of Account Management | Leadership |
Phil Whittaker | Senior Risk Manager | Team |
Complete people profiles for Sporting Solutions
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sporting Solutions
2 dated milestones of Sporting Solutions across 32 years, from founding to its latest funding, stage changes and deals.
- Founded Sporting Solutions is founded.
- Exit Acquired by Betsson Group.
Competitors of Sporting Solutions
Sporting Solutions has 3 listed competitors in our database, 1 of them funded. They include Genius Sports, Playtech and FSB Technology.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| geniussports.com | 2001 | London, United Kingdom | 669 | Web-based platforms for sports betting management are developed. | ||
| playtech.com | 1999 | Douglas, United Kingdom | 512 | SaaS-driven tech solutions for gambling operators are delivered. | ||
| fsbtech.com | 2007 | London, United Kingdom | $32.76M | 125 | Provider of tech-enabled software solutions for the gambling and sports betting industries |
Detailed competitors of Sporting Solutions
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sporting Solutions
Websites that share an audience with Sporting Solutions (sportingsolutions.com).
- Global rank#4,631,359
among all websites
- Category rank#8,509
Gambling · Sports Betting
- Bounce rate39%
- Pages per visit5.9
- Average visit2 min 03 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Sporting Solutions. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rub90.ru | rub90.ru | 100% | – | ||
| betradar.com | 98% | #118,881 | View details | ||
| sportsinsights.com | 98% | #1,062,830 | View details | ||
sportsgambling.about.com | sportsgambling.about.com | 98% | – | ||
| bridgebase.com | 59% | 10.3M | #7,317 | View details |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Sporting Solutions
Complete news archive for Sporting Solutions
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Sporting Solutions
Sporting Solutions was founded in 1992.
Sporting Solutions is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Simon Trim is the CEO of Sporting Solutions, as recorded in our data.
Sporting Solutions has 25 employees.
Sporting Solutions was established in 1992 as part of the Sporting Index Group in London, United Kingdom. Operations focus on the sports betting sector, where B2B services are delivered to the betting and gaming industry. Trading and pricing services are offered, including fixed-odds coverage, in-play pricing, content, trading tools, and liability management for partners.
Sporting Solutions's top competitors include Playtech, Genius Sports and FSB Technology.
Sporting Solutions offers Odds Services, Odds Services Plus, Multi-Sport Bet Builder, Risk Management Services, and Full Service Sportsbook.
Sporting Solutions has 1 investor. Key investors include Betsson Group.
Sporting Solutions operates through Sporting Group Holdings Limited.
Yes. Sporting Solutions was acquired by Betsson Group in August 2024.