Sports & Leisure Group

Sint-niklaas, Belgium Founded: 1989 • Age: 37 yrs Acquired By TenCate Grass
Manufacturer of artificial grass

About Sports & Leisure Group

Sports & Leisure Group is a company based in Sint-niklaas (Belgium) founded in 1989 was acquired by TenCate Grass in June 2025.. The company has 22 employees as of December 31, 2022. Sports & Leisure Group has completed 1 acquisition, including Limonta Sport. Sports & Leisure Group offers products and services including Domo Sports Grass, Domo Landscaping, and Namgrass. Sports & Leisure Group operates in a competitive market with competitors including Command Alkon, Foundation Building Materials, Kee Safety, Master Halco and TenCate Grass, among others.

  • Headquarter Sint-niklaas, Belgium
  • Employees 22 as on 31 Dec, 2022
  • Sectors
    Real Estate & Construction
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sports And Leisure Group
Operational Areas
Real Estate & Construction → Building Materials, Technology & Innovation
Consumer → Sports, Leisure & Outdoor
Key Metrics
  • Annual Revenue
    $99.93 M (USD)
    11
    as on Dec 31, 2022
  • Net Profit
    $6.36 M (USD)
    -6
    as on Dec 31, 2022
  • EBITDA
    $7.62 M (USD)
    3
    as on Dec 31, 2022
  • Latest Funding Round
  • Investors
  • Employee Count
    22

    as on Dec 31, 2022

  • Investments & Acquisitions
  • Acquired by
    TenCate Grass

    & 2 more

    (Jun 05, 2025)

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Products & Services of Sports & Leisure Group

Sports & Leisure Group offers a comprehensive portfolio of products and services, including Domo Sports Grass, Domo Landscaping, and Namgrass. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Artificial grass for sports applications like soccer and hockey

Artificial grass systems for leisure and residential uses

Artificial grass for commercial and garden applications

People of Sports & Leisure Group
Headcount 50-200
Employee Profiles 8
Employee Profiles
People
Sofie Brichau
Accountant
People
Geerard Demoen
Group Financial & Business Controller
People
Nicola Motmans
Group Legal Counsel
People
Julie de Buck
Strategic Marketing Lead

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Funding Insights of Sports & Leisure Group

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sports & Leisure Group

Sports & Leisure Group has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Sun European Partners, TenCate Grass and Chequers Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Chequers Capital is engaged in private equity investments across Europe.
Founded Year Domain Location
-
Founded Year Domain Location
Private equity investments are directed toward Europe and North America.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sports & Leisure Group

Sports & Leisure Group has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Limonta Sport. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of sports equipment and apparel
1979
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Sports Leisure Group

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sports & Leisure Group Comparisons

Employees
+
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Competitors of Sports & Leisure Group

Sports & Leisure Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Command Alkon, Foundation Building Materials, Kee Safety, Master Halco and TenCate Grass, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Technological solutions for construction materials producers are supplied.
domain founded_year HQ Location
Supplier of drywall, steel framing, acoustic ceilings, and other building materials
domain founded_year HQ Location
Kee Safety is recognized as a global supplier of fall protection and safe access solutions.
domain founded_year HQ Location
Manufactures and distributes fencing, decking, and outdoor supplies to professional contractors.
domain founded_year HQ Location
Synthetic turf products are supplied for sports and landscaping applications.
domain founded_year HQ Location
Outdoor living products are manufactured and distributed globally.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sports & Leisure Group

Frequently Asked Questions about Sports & Leisure Group

When was Sports & Leisure Group founded?

Sports & Leisure Group was founded in 1989.

Where is Sports & Leisure Group located?

Sports & Leisure Group is headquartered in Sint-niklaas, Belgium. It is registered at Sint-niklaas, East Flanders, Belgium.

Who is the current CEO of Sports & Leisure Group?

John Penninck is the current CEO of Sports & Leisure Group.

How many employees does Sports & Leisure Group have?

As of Dec 31, 2022, the latest employee count at Sports & Leisure Group is 22.

What is the annual revenue of Sports & Leisure Group?

Annual revenue of Sports & Leisure Group is $99.93M as on Dec 31, 2022.

What does Sports & Leisure Group do?

Sports Leisure Group manufacturer of artificial grass, focusing on real estate and construction, supplying building materials, suppliers, exterior, and landscaping. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets. It continues to evolve, meeting industry challenges with strategic approaches.

Who are the top competitors of Sports & Leisure Group?

Sports & Leisure Group's top competitors include Command Alkon, Foundation Building Materials and TenCate Grass.

What products or services does Sports & Leisure Group offer?

Sports & Leisure Group offers Domo Sports Grass, Domo Landscaping, and Namgrass.

How many acquisitions has Sports & Leisure Group made?

Sports & Leisure Group has made 1 acquisition, including Limonta Sport.

Who are Sports & Leisure Group's investors?

Sports & Leisure Group has 4 investors. Key investors include Sun European Partners, TenCate Grass, Chequers Capital, and BV Capital Partners.

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