About Sprockets
Sprockets is a Technology company based in Charleston (United States) founded in 2020 by Pete Richichi, and was acquired by Humanly in October 2025. Cloud-based applicant tracking system is offered for enterprises. Sprockets has raised $13.4 million across 2 funding rounds from investors including Humanly, Thayer Ventures and Forte Ventures. Sprockets has completed 1 acquisition, including HourWork. Its website sprockets.ai draws about 135 thousand monthly visits. Sprockets offers products and services including AI Hiring Software and Virtual Recruiter JoJo. Its focus areas include Enterprise Applications, HRTech, Contract Workforce Recruitment and Applicant Tracking System. Its legal entity is SPROCKETS, INC. Its competitors include Fountain, Workstream and HourWork; 3 of its 3 listed competitors have raised funding.
Company details
Sprockets was founded in 2020 and is based in Charleston, United States. A cloud-based applicant tracking system is delivered for enterprises in sectors such as hospitality, healthcare, BPO, and retail. Core products include Sprockets Magic, Ideal Customer, and Sprockets Stack, which support recruitment processes. Operations are conducted via a subscription-based pricing model to facilitate scalable hiring solutions.
Products & Services of Sprockets
Sprockets offers a comprehensive portfolio of products and services, including AI Hiring Software and Virtual Recruiter JoJo.
Automates applicant sourcing and screening to minimize turnover.
Engages and pre-screens candidates for efficient hiring processes.
Apps and channels of Sprockets
its YouTube channel Sprockets has 22 subscribers and 25 videos.
Videos from Sprockets
The most watched videos on Sprockets's YouTube channel, Sprockets (22 subscribers). Click a video to play it here.
More on Sprockets.
Funding Insights of Sprockets
Sprockets has successfully raised a total of $13.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.4M
- Total Rounds 2
- Last Round Series A — $10M
- First Round $3.4M
(Jan 2021)
- Investors Count 6
All 2 funding rounds of Sprockets with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $10M | Series A | – | Forte Ventures, Blu Venture Investors | |
| Jan 2021 | $3.4M | Series A | – | Lytical Ventures |
7 investors in total: 7 institutional.
Investors in Sprockets
Sprockets has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Humanly, Thayer Ventures and Forte Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in US tech companies by Forte Ventures. | forteventures.com | Atlanta, United States | ||
Seed-stage investments in US tech sectors are targeted. | healthy.vc | San Francisco, United States | ||
US focused VC firm | 2007 | thayerventures.com | San Francisco, United States | |
| lyticalventures.com | ||||
Venture capital firm focused on tech companies | bluventureinvestors.com | Vienna, United States | ||
Early-stage ventures in the Southeast are supported by VentureSouth. | 2014 | venturesouth.vc | Greenville, United States | |
AI-based candidate screening is facilitated by a multi-language chatbot. | 2019 | humanly.io | Seattle, United States |
Investor details for Sprockets
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People of Sprockets
9 people are tracked at Sprockets (5 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Pete Richichi | Co-Founder | Leadership |
AJ Richichi | CEO & Founder | Leadership |
Eric Liou | Chief Product Officer | Leadership |
Jon Girolamo | Director Of Sales | Leadership |
Stacey B. | VP Of Finance | Leadership |
Joseph Cioffari | Account Executive | Team |
Christian Palombo | CRO | Team |
Shanna Fowler | Accountant | Team |
Bailey S. | Manager Of Customer Success | Team |
Complete people profiles for Sprockets
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Sprockets
Sprockets has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include HourWork.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based platform for contract workforce recruitment | hourwork.com | Boston, United States | 2017 | Aug 2024 | •••• |
Complete acquisition details for Sprockets
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Timeline of Sprockets
Competitors of Sprockets
Sprockets has 3 listed competitors in our database, 3 of them funded. They include Fountain, Workstream and HourWork.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fountain.com | 2014 | San Francisco, United States | $137.99M | Users are connected to local experts via a chat-based app. | ||
| workstream.us | 2017 | San Francisco, United States | $118M | 127 | Cloud-based applicant tracking software solutions are provided for recruitment needs. | |
| hourwork.com | 2017 | Boston, United States | $19.49M | Cloud-based platform for contract workforce recruitment |
Detailed competitors of Sprockets
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Web traffic of Sprockets
The website of Sprockets (sprockets.ai) receives about 135K visits a month and ranks #329,588 among all websites worldwide, #4,921 in Human Resources.
- Monthly visits135K
▲ 52.4% vs previous month
- Unique visitors41.1K
per month
- Global rank#329,588
among all websites
- Category rank#4,921
Jobs and Career · Human Resources
- Bounce rate31%
- Pages per visit4.6
- Average visit6 min 10 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Sprockets. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| indeed.com | 100% | 416.4M | #70 | View details | |
| mchire.com | 74% | #16,543 | View details | ||
| ziprecruiter.com | 72% | 32.8M | #1,342 | View details | |
chatgpt.com | chatgpt.com | 33% | #6 | – |
Top companies in HR & Workforce Technology
3 companies that operate in the same segment as Sprockets (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Sprockets
Complete news archive for Sprockets
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Frequently Asked Questions about Sprockets
Sprockets was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Sprockets is headquartered in Charleston, United States. It is registered at Charleston, South Carolina, United States.
Sprockets is a funded company, having raised a total of $13.4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.4M, raised on Jan 2021.
Sprockets was founded in 2020 and is based in Charleston, United States. A cloud-based applicant tracking system is delivered for enterprises in sectors such as hospitality, healthcare, BPO, and retail. Core products include Sprockets Magic, Ideal Customer, and Sprockets Stack, which support recruitment processes. Operations are conducted via a subscription-based pricing model to facilitate scalable hiring solutions.
Sprockets's top competitors include Fountain, Workstream and HourWork.
Sprockets offers AI Hiring Software and Virtual Recruiter JoJo.
Sprockets has made 1 acquisition, including HourWork.
Sprockets has 7 investors. Key investors include Humanly, Thayer Ventures, Forte Ventures, Healthy Ventures, and Lytical Ventures.
Sprockets operates through Sprockets, Inc..
Yes. Sprockets was acquired by Humanly in October 2025.
The website of Sprockets receives about 135 thousand visits a month and ranks #329,588 among all websites worldwide.