About Sprooki
Sprooki is a Retail company based in Singapore (Singapore) founded in 2011, and was acquired by Invigor Group in April 2017. Location-based marketing solutions are offered for malls and retailers. It operates in the Retail and Technology sectors. Sprooki has raised $483 thousand across 1 funding round from investors including Invigor Group, National Research Foundation and Get2Volume. Sprooki has completed 1 acquisition, including Omnistream. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and In Store Retail Tech. Its legal entity is SPROOKI PTE. LTD.
Company details
Sprooki was founded in 2011 in Singapore and focuses on the location-based marketing sector. A white-label platform for customer engagement and commerce is provided to malls and retail brands. Connections between retailers and shoppers are enabled within mall areas or near stores. Customized offers and recommendations are delivered based on proximity. Dynamic customer data is collected, supporting online interactions by marketing and operations teams.
- Headquarters Singapore, Singapore
- Stage Acquired
- SectorsRetailTechnology
- Website sprooki.com
- Social LinkedIn X Facebook
- Acquired by Invigor Group (Apr 2017)
- Legal Name Sprooki Pte. Ltd.
- Total Equity Funding$483K (USD)
in 1 rounds
- Latest Funding Round$483K (USD), Seed
Oct 2012
- InvestorsInvigor Group
& 2 more
- Investments & Acquisitions
- Acquired byInvigor Group
(Apr 2017)
Funding Insights of Sprooki
Sprooki has successfully raised a total of $483K through 1 strategic funding round. The most recent funding activity was a Seed round of $483 thousand completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $483,000
- Total Rounds 1
- Last Round Seed — $483,000
- First Round $483,000
(Oct 2012)
- Investors Count 2
All 1 funding rounds of Sprooki with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2012 | $483,000 | Seed | – | Get2Volume |
3 investors in total: 3 institutional.
Investors in Sprooki
Sprooki has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Invigor Group, National Research Foundation and Get2Volume.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| get2volume.com | ||||
Research and Development Department for the Singapore Government | nrf.gov.sg | Singapore, Singapore | ||
Analytics and marketing solutions are provided for the retail sector. | 1998 | invigorgroup.com | Sydney, Australia |
Investor details for Sprooki
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Investments & Acquisitions by Sprooki
Sprooki has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Omnistream.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based CRM software is delivered for luxury retailers. | omnistream.co | Hong Kong, China | 2012 | Jun 2016 | •••• |
Complete acquisition details for Sprooki
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Sprooki
4 dated milestones of Sprooki across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Sprooki is founded.
- Funding First funding round of $483K.
- Acquisition Acquires Omnistream.
- Exit Acquired by Invigor Group.
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Frequently Asked Questions about Sprooki
Sprooki was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Sprooki is headquartered in Singapore, Singapore.
Sprooki is a funded company, having raised a total of $483K across 1 funding round to date. The company's 1st funding round was a Seed of $483K, raised on Oct 2012.
Sprooki was founded in 2011 in Singapore and focuses on the location-based marketing sector. A white-label platform for customer engagement and commerce is provided to malls and retail brands. Connections between retailers and shoppers are enabled within mall areas or near stores. Customized offers and recommendations are delivered based on proximity. Dynamic customer data is collected, supporting online interactions by marketing and operations teams.
Sprooki has made 1 acquisition, including Omnistream.
Sprooki has 3 investors. Key investors include Invigor Group, National Research Foundation, and Get2Volume.
Sprooki operates through Sprooki Pte. Ltd..
Yes. Sprooki was acquired by Invigor Group in April 2017.