About Sproutling
Sproutling is a Consumer company based in San Francisco (United States) founded in 2012, and was acquired by Mattel in January 2016. Smart baby monitoring sensors are provided via an online platform. It operates in the Consumer, Healthcare, and Technology sectors. Sproutling has raised $6.55 million across 2 funding rounds from investors including Mattel, FirstMark and Lemnos. Sproutling offers products and services including Baby Toys, Dolls, Building Blocks, and Baby Gear. Its focus areas include Retail, Mom & Baby Care, Monitoring and Diversified. Its legal entity is Mattel, Inc. Its competitors include Owlet, Nanit and Kiddo Health; 3 of its 3 listed competitors have raised funding.
Company details
Sproutling was established in 2012 in San Francisco, United States, within the consumer health technology sector. An online platform is operated to distribute smart monitoring devices for infants. Sensors are employed to measure vital signs including heart rate and skin temperature, with real-time data transmitted to mobile devices for remote oversight by caregivers. Operations focus on hardware integration with digital interfaces for child safety monitoring.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsConsumerHealthcare Technology
- Website sproutling.com
- Acquired by Mattel (Jan 2016)
- Legal Name Mattel, Inc.
Products & Services of Sproutling
Sproutling offers a comprehensive portfolio of products and services, including Baby Toys, Dolls, Building Blocks, and Baby Gear.
Toys designed for infant development and sensory play activities
Dolls for imaginative role-play and storytelling experiences
Blocks that promote creativity and fine motor skills
Gear including high chairs for daily baby care needs
Funding Insights of Sproutling
Sproutling has successfully raised a total of $6.55M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.55 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.55M
- Total Rounds 2
- Last Round Series A — $6.55M
- Investors Count 7
All 2 funding rounds of Sproutling with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $6.55M | Series A | – | Accelerator Ventures, BoxGroup | – |
| Jun 2014 | Seed | – | – |
8 investors in total: 8 institutional.
Investors in Sproutling
Sproutling has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Mattel, FirstMark and Lemnos.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US tech startups are funded by Accelerator Ventures. | acceleratorventures.com | San Francisco, United States | ||
Investing in early-stage tech companies and ideas. | boxgroup.com | |||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
Early-stage investments are directed toward tech startups by Forerunner Ventures. | forerunnerventures.com | San Francisco, United States | ||
Pre-seed to early-stage US companies are invested in by Lemnos. | 2011 | lemnos.vc | San Francisco, United States | |
Early-stage investments in US sectors are made by Max Ventures. | maxventures.vc | New York, United States | ||
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | mattel.com | El Segundo, United States |
Investor details for Sproutling
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Sproutling
648 people are tracked at Sproutling (207 in leadership, 8 in board & advisors, 433 in team).
| Name | Role | Group |
|---|---|---|
Mary Bivens | Director, Product Development - Barbie | Leadership |
Catherine Frymark | EVP & Chief Corporate Communications Officer | Leadership |
Julia Kyle | Sr. Creative Director - Dolls Product Design For Content, Gaming & Graphics | Leadership |
Ross Ingram | Head Of Product - Future Lab | Leadership |
Vineet Chandak | Head Of Finance | Leadership |
Whitt Lee | Vice President Franchise Finance | Leadership |
Jonathan Anschell | EVP, Chief Legal Officer and Secretary | Leadership |
Patricia Corbel | HR Business Partner | Leadership |
Roberto Isaias | EVP and Chief Supply Chain Officer | Leadership |
Quentin Kluthe | VP Product Supply | Leadership |
Todd Scott | Sr Director Global Procurement | Leadership |
Meredith Brooks | VP Global Product Development - Vehicles And Building Sets | Leadership |
Mina Zandbar | Vice President Global Ecommerce & Digital Growth At Mattel | Leadership |
Nirav Parikh | Senior Director, Technology Digital Transformation | Leadership |
Shari Wollman | Vice President And Assistant General Counsel | Leadership |
Meredith Nussbaum | Lead And Senior Director, Global Strategy | Leadership |
Raquel Gecks | Director - Treasury & Risk Management | Leadership |
Joselin Medina | Senior Talent Acquisition Partner | Leadership |
David Ono | Director, Legal & Business Affairs | Leadership |
Paul Ruh | CFO | Leadership |
628 more people are available in the full profile.
Complete people profiles for Sproutling
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sproutling
4 dated milestones of Sproutling across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Sproutling is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $6.6M.
- Exit Acquired by Mattel.
Competitors of Sproutling
Sproutling has 3 listed competitors in our database, 3 of them funded. They include Owlet, Nanit and Kiddo Health.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| owletcare.com | 2013 | Lehi, United States | $54.96M | 211 | Owlet is recognized for developing FDA-cleared smart baby monitors. | |
| nanit.com | 2014 | New York, United States | $66.6M | Smart baby monitors and sleep tracking solutions are provided. | ||
| kiddo.health | 2016 | San Francisco, United States | $18M | 4 | Connected care platform capturing health data of children health for professionals |
Detailed competitors of Sproutling
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sproutling
Websites that share an audience with Sproutling (sproutling.com).
Websites whose visitors overlap most with Sproutling. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mdrevolution.com | 100% | 4K | #4,458,354 | View details | |
| withings.com | 100% | 1.9M | #32,383 | View details | |
mobile.ubicare.com | mobile.ubicare.com | 60% | – | ||
spire.io | spire.io | 41% | #14,445,450 | – |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Sproutling (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Frequently Asked Questions about Sproutling
Sproutling was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Sproutling is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Sproutling is a funded company, having raised a total of $6.55M across 2 funding rounds to date.
Sproutling was established in 2012 in San Francisco, United States, within the consumer health technology sector. An online platform is operated to distribute smart monitoring devices for infants. Sensors are employed to measure vital signs including heart rate and skin temperature, with real-time data transmitted to mobile devices for remote oversight by caregivers. Operations focus on hardware integration with digital interfaces for child safety monitoring.
Sproutling's top competitors include Owlet, Nanit and Kiddo Health.
Sproutling offers Baby Toys, Dolls, Building Blocks, and Baby Gear.
Sproutling has 8 investors. Key investors include Mattel, FirstMark, Lemnos, Accelerator Ventures, and BoxGroup.
Sproutling operates through Mattel, Inc..
Yes. Sproutling was acquired by Mattel in January 2016.