Sproutling

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By Mattel
Smart baby monitoring sensors are provided via an online platform.
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About Sproutling

Sproutling is a company based in San Francisco (United States) founded in 2012 was acquired by Mattel in January 2016.. Sproutling has raised $6.55 million across 2 funding rounds from investors including Mattel, FirstMark and Lemnos. Sproutling offers products and services including Baby Toys, Dolls, Building Blocks, and Baby Gear. Sproutling operates in a competitive market with competitors including Owlet, Nanit, Kiddo Health, Cubo AI and Cubtale, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Consumer
    Healthcare Technology
  • Phone
    *********
  • Website
    *********
  • Legal Name Mattel, Inc.
Operational Areas
Consumer → Baby, Parenting & Pet Care
Healthcare → Health Technology & Digital Health
Technology → Extended, Virtual & Augmented Reality
Healthcare → Healthcare Products & Supplies
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $6.55 M (USD)

    in 2 rounds

  • Latest Funding Round
    $6.55 M (USD), Series A

    Jan 27, 2015

  • Investors
    Mattel

    & 7 more

  • Employee Count
    Employee Count
  • Acquired by
    Mattel

    (Jan 29, 2016)

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Products & Services of Sproutling

Sproutling offers a comprehensive portfolio of products and services, including Baby Toys, Dolls, Building Blocks, and Baby Gear. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Toys designed for infant development and sensory play activities

Dolls for imaginative role-play and storytelling experiences

Blocks that promote creativity and fine motor skills

Gear including high chairs for daily baby care needs

People of Sproutling
Headcount 5000-10000
Employee Profiles 640
Board Members and Advisors 8
Employee Profiles
People
Mary Bivens
Director, Product Development - Barbie
People
Erin Potter
Product Development Engineer II
People
Taylor Schatan
Manager, Barbie Global Marketing Communications
People
Elena Sakovsky
Manager, Disney Entertainment, Global Brand Team - Dolls

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Board Members and Advisors
people
Judy Olian
Director
people
Dominic Ng
Director
people
Adriana Cisneros
Director
people
Roger Lynch
Director

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Funding Insights of Sproutling

Sproutling has successfully raised a total of $6.55M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.55 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $6.6M
  • First Round
  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2015 Amount Series A - Sproutling Valuation Accelerator Ventures , BoxGroup
Jun, 2014 Amount Seed - Sproutling Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sproutling

Sproutling has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Mattel, FirstMark and Lemnos. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage US tech startups are funded by Accelerator Ventures.
Founded Year Domain Location
Investing in early-stage tech companies and ideas.
Founded Year Domain Location
US focused seed and early-stage VC firm
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sproutling

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Sproutling

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sproutling Comparisons

Employees
+
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Competitors of Sproutling

Sproutling operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Owlet, Nanit, Kiddo Health, Cubo AI and Cubtale, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Owlet is recognized for developing FDA-cleared smart baby monitors.
domain founded_year HQ Location
Smart baby monitors and sleep tracking solutions are provided.
domain founded_year HQ Location
Connected care platform capturing health data of children health for professionals
domain founded_year HQ Location
Babies' activities are monitored via an AI-powered app-based device.
domain founded_year HQ Location
Baby activities are monitored using a device and mobile app.
domain founded_year HQ Location
Non-invasive blood pressure monitoring systems for neonatal care are developed.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sproutling

Frequently Asked Questions about Sproutling

When was Sproutling founded?

Sproutling was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is Sproutling located?

Sproutling is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Sproutling a funded company?

Sproutling is a funded company, having raised a total of $6.55M across 2 funding rounds to date.

What does Sproutling do?

Sproutling was established in 2012 in San Francisco, United States, within the consumer health technology sector. An online platform is operated to distribute smart monitoring devices for infants. Sensors are employed to measure vital signs including heart rate and skin temperature, with real-time data transmitted to mobile devices for remote oversight by caregivers. Operations focus on hardware integration with digital interfaces for child safety monitoring.

Who are the top competitors of Sproutling?

Sproutling's top competitors include Owlet, Nanit and Cubo AI.

What products or services does Sproutling offer?

Sproutling offers Baby Toys, Dolls, Building Blocks, and Baby Gear.

Who are Sproutling's investors?

Sproutling has 8 investors. Key investors include Mattel, FirstMark, Lemnos, Accelerator Ventures, and BoxGroup.

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