About Sproutt
Sproutt is a Financial Services company based in Hartford (United States) founded in 2019 by Itai Brickner. Life insurance policies are compared online for individuals. Sproutt has raised $38 million across 2 funding rounds from investors including Harel Group, Raptor Group and Alpha Wave Global. Sproutt has completed 1 acquisition, including The Reder Agency. Its focus areas include FinTech, Internet First Insurance Platforms, Insurance Comparison Platforms and Life. Its competitors include JennyLife, Mira Financial and LifeQuotes; 1 of its 3 listed competitors has raised funding.
Company details
Sproutt was established in 2019 in Hartford, United States, as an online platform focused on life insurance comparisons for individuals. Services encompass term life, funeral coverage, whole-life policies, and additional options. Partnerships are maintained with insurers such as Zurich, AXA, Sagicor Life, SBLI, and Principal. Operations are conducted digitally to facilitate policy selection and evaluation.
- Headquarters Hartford, United States
- Founders Itai Brickner
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website sproutt.com
- Social LinkedIn X Facebook
- Total Equity Funding$38M (USD)
in 2 rounds
- Latest Funding Round$26M (USD), Series B
Sep 2021
- InvestorsHarel Group
& 6 more
- Investments & Acquisitions
Funding Insights of Sproutt
Sproutt has successfully raised a total of $38M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $26 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $38M
- Total Rounds 2
- Last Round Series B — $26M
- First Round $12M
(Jun 2019)
- Investors Count 7
All 2 funding rounds of Sproutt with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $26M | Series B | – | MoreTech Ventures | |
| Jun 2019 | $12M | Series A | – | State of Mind Ventures, Guardian | – |
7 investors in total: 7 institutional.
Investors in Sproutt
Sproutt has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Harel Group, Raptor Group and Alpha Wave Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and strategic support are provided by Raptor Group. | raptorgroup.com | Boston, United States | ||
Venture capital firm focused on growth-stage companies | alphawaveglobal.com | New York, United States | ||
| moretech.vc | ||||
State of Mind Ventures is focused on seed stage investments. | somv.com | Tel-Aviv, Israel | ||
Investments are directed by Moneta toward data science technology startups. | monetavc.com | Bnei Brak, Israel | ||
Financial services are provided in investment and insurance sectors. | 1935 | harel-group.co.il | Tel Aviv, Israel | |
Insurance and investment solutions are provided by Guardian. | 1860 | guardianlife.com | New York, United States |
Investor details for Sproutt
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Sproutt
9 people are tracked at Sproutt (5 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Itai Brickner | Co-Founder & CTO | Leadership |
Stas Krichevsky | Head of Data Science Innovation | Leadership |
Yoav Shaham | CEO & Co-Founder | Leadership |
Hila Feder | VP of Finance | Leadership |
Aaron Luckett | Director of Business Development-Distribution | Leadership |
Tasha Peterson | Case Manager | Team |
Tal Goldman | Office manager & HR | Team |
Nadav Tzabari | R&D Team Lead | Team |
Szymon Kożuszek | QA Engineer | Team |
Complete people profiles for Sproutt
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Sproutt
Sproutt has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include The Reder Agency.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of insurance brokerage services for life, disability, and annuity solutions for clients | therederagency.com | West Hartford, United States | 2012 | Mar 2023 | •••• |
Complete acquisition details for Sproutt
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Timeline of Sproutt
4 dated milestones of Sproutt across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Sproutt is founded.
- Funding First funding round of $12.0M.
- Funding Latest funding round, Series B, of $26.0M.
- Acquisition Acquires The Reder Agency.
Competitors of Sproutt
Sproutt has 3 listed competitors in our database, 1 of them funded. They include JennyLife, Mira Financial and LifeQuotes.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jennylife.com | 2007 | Seattle, United States | $7.3M | App-based life insurance comparison platform for individuals | ||
| mirafinancial.com | 2017 | New York, United States | Serves as a life insurance aggregator for consumers. | |||
| lifequotes.com | 1984 | Darien, United States | Life Insurance comparison platform |
Detailed competitors of Sproutt
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- Full competitor set
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- Competitive positioning
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Top companies in Insurance Providers
3 companies that operate in the same segment as Sproutt (Insurance Providers) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | 549 | ||
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 |
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Frequently Asked Questions about Sproutt
Sproutt was founded in 2019.
Sproutt is headquartered in Hartford, United States. It is registered at Hartford, Connecticut, United States.
Sproutt is a funded company, having raised a total of $38M across 2 funding rounds to date. The company's 1st funding round was a Series A of $12M, raised on Jun 2019.
Sproutt was established in 2019 in Hartford, United States, as an online platform focused on life insurance comparisons for individuals. Services encompass term life, funeral coverage, whole-life policies, and additional options. Partnerships are maintained with insurers such as Zurich, AXA, Sagicor Life, SBLI, and Principal. Operations are conducted digitally to facilitate policy selection and evaluation.
Sproutt's top competitors include JennyLife, LifeQuotes and Mira Financial.
Sproutt has made 1 acquisition, including The Reder Agency.
Sproutt has 7 investors. Key investors include Harel Group, Raptor Group, Alpha Wave Global, MoreTech Ventures, and State of Mind Ventures.