About SPY
SPY is a company based in Carlsbad (United States) founded in 1994 was acquired by Safilo in April 2026. SPY has raised $4.65 million across 6 funding rounds from investors including Siena Lending Group, Safilo and Bolle. The company has 72 employees. SPY offers products and services including Sunglasses and Goggles.
- Total Equity Funding$4.65M (USD)
in 6 rounds
- Latest Funding Round$10.51M (USD), Debt – Conventional
May 2019
- InvestorsSiena Lending Group
& 2 more
- Employee Count72
- Acquired by
Products & Services of SPY
SPY offers a comprehensive portfolio of products and services, including Sunglasses and Goggles.
Sunglasses are produced and distributed by SPY Optic for everyday and specialized uses, including polarized and safety variants
Goggles are supplied by SPY Optic for snow and motocross activities, along with replacement lenses and accessories
Funding Insights of SPY
SPY has successfully raised a total of $4.65M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10.51 million completed in May 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.65M
- Total Rounds 6
- Last Round Debt – Conventional — $10.51M
- First Round $2.95M
(Nov 2003)
- Investors Count 1
All 6 funding rounds of SPY with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2019 | $10.51M | Debt – Conventional | – | – | |
| Oct 2012 | $1M | Post-IPO | – | – | – |
| May 2011 | $1.17M | Post-IPO | – | – | – |
| Dec 2010 | $7M | Post-IPO | – | – | – |
| Jul 2004 | $1.7M | Series A | – | – | – |
| Nov 2003 | $2.95M | Series A | – | – | – |
3 investors in total: 3 institutional.
Investors in SPY
SPY has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Siena Lending Group, Safilo and Bolle.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Direct lending is provided to small and mid-market companies. | 2012 | sienalending.com | Stamford, United States | |
Manufacturer of sunglasses, goggles, and helmets for sports and lifestyle | 1888 | bolle.com | Oyonnax, France | |
Eyewear is designed and manufactured by Safilo in Italy. | 1934 | safilo.com | Padua, Italy |
Investor details for SPY
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SPY
2 people are tracked at SPY (2 in leadership); the tracked headcount is 72.
| Name | Role | Group |
|---|---|---|
Michael Marckx | CEO & President | Leadership |
Ron Barkle | Chief Executive Officer | Leadership |
Complete people profiles for SPY
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SPY
6 dated milestones of SPY across 32 years, from founding to its latest funding, stage changes and deals.
Web traffic of SPY
The website of SPY (spyoptic.com) receives about 187.8K visits a month and ranks #199,107 among all websites worldwide, #6,469 in Sports.
- Monthly visits187.8K
- Unique visitors94.3K
per month
- Global rank#199,107
among all websites
- Category rank#6,469
Sports · Sports
- Bounce rate45%
- Pages per visit3.3
- Average visit1 min 20 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with SPY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| oakley.com | 100% | 6.6M | #7,183 | View details | |
| smithoptics.com | 97% | – | #26,519 | View details | |
opticnerve.com | opticnerve.com | 83% | – | #2,270,123 | – |
| dragonalliance.com | 81% | 65.7K | #394,148 | View details | |
| shadyrays.com | 81% | 339.1K | #87,923 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SPY
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to SPY
10 companies that operate in the same segment as SPY (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 321.03 M | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | USD 13.01 M | USD 898.49 M | 2,900 | |
Women's footwear, bags, and accessories are designed and retailed. | 1996 | Singapore, Singapore | USD 30 M | – | – | |
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | – | USD 3.47 B | 14,200 |
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Frequently Asked Questions about SPY
SPY was founded in 1994 and raised its 1st funding round 9 years after it was founded.
SPY is headquartered in Carlsbad, United States. It is registered at Carlsbad, California, United States.
Michael Marckx is the current CEO of SPY.
SPY is a funded company, having raised a total of $4.65M across 6 funding rounds to date. The company's 1st funding round was a Series A of $2.95M, raised on Nov 2003.
SPY has 72 employees.
Designer and manufacturer of sunglasses, goggles, and snow helmets. The company offers a variety of styles for men, women, and children, including polarized and prescription options. Product lines encompass snow goggles, motocross goggles, and snow helmets, along with accessories such as replacement lenses and cases. A key technology is the patented Happy Lens, designed to enhance color and contrast while boosting mood and alertness. The company also produces eyeglasses and blue light glasses.
SPY offers Sunglasses and Goggles.
SPY has 3 investors. Key investors include Siena Lending Group, Safilo, and Bolle.
SPY operates through Spy Optic Inc.
Yes. SPY was acquired by Bolle in September 2019.
The website of SPY receives about 188 thousand visits a month and ranks #199,107 among all websites worldwide.