About Squatty Potty
Squatty Potty is a company based in Las Vegas (United States) founded in 2011 by Bill Edwards, Judy Edwards, and Bobby Edwards was acquired by Aterian in May 2021.. Squatty Potty has raised $15.69 million across 1 funding round from investors including Aterian, Bevel Brands and Sachs Capital. The company has 16 employees as of December 31, 2022.
- Headquarter Las Vegas, United States
- Employees 16 as on 31 Dec, 2022
- Founders Bill Edwards, Judy Edwards, Bobby Edwards
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Funding Insights of Squatty Potty
Squatty Potty has successfully raised a total of $15.69M through 1 strategic funding round. The most recent funding activity was a Series B round of $15.69 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $15.7M
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First Round
First Round
(24 Mar 2017)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2017 | Amount | Series B - Squatty Potty | Valuation | Bevel Brands , Sachs Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Squatty Potty
Squatty Potty has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Aterian, Bevel Brands and Sachs Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital is invested in US tech and energy firms.
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Founded Year | Domain | Location | |
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Bevel Brands offers market research, branding, and social media marketing services.
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Founded Year | Domain | Location | |
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Aterian is focused on developing innovative consumer products for everyday life.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Squatty Potty
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Squatty Potty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Squatty Potty Comparisons
Competitors of Squatty Potty
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Squatty Potty
When was Squatty Potty founded?
Squatty Potty was founded in 2011 and raised its 1st funding round 6 years after it was founded.
Where is Squatty Potty located?
Squatty Potty is headquartered in Las Vegas, United States. It is registered at Las Vegas, Nevada, United States.
Who is the current CEO of Squatty Potty?
Bobby Edwards is the current CEO of Squatty Potty. They have also founded this company.
Is Squatty Potty a funded company?
Squatty Potty is a funded company, having raised a total of $15.69M across 1 funding round to date. The company's 1st funding round was a Series B of $15.69M, raised on Mar 24, 2017.
How many employees does Squatty Potty have?
As of Dec 31, 2022, the latest employee count at Squatty Potty is 16.
What does Squatty Potty do?
Squatty Potty was founded in 2011 in Las Vegas, United States, as a brand focused on sanitary products within the consumer health sector. Operations involve the design and distribution of ergonomic bathroom aids, primarily toilet stools that promote better posture during use. Products are sold through online channels and retail partners across the United States, with leadership provided by co-founders Bill Edwards, Judy Edwards, and CEO Bobby Edwards.
Who are Squatty Potty's investors?
Squatty Potty has 3 investors. Key investors include Aterian, Bevel Brands, and Sachs Capital.