Squirrel Brand

Elgin, United States Founded: 1888 • Age: 138 yrs Acquired By JOHN B. SANFILIPPO & SON
Nuts are roasted, seasoned, and distributed under the Squirrel Brand.

About Squirrel Brand

Squirrel Brand is a Consumer company based in Elgin (United States) founded in 1888, and was acquired by JOHN B. SANFILIPPO & SON in November 2017. Nuts are roasted, seasoned, and distributed under the Squirrel Brand. It operates on a Direct-to-Consumer (D2C) model. Squirrel Brand offers products and services including Milk Chocolate & Brown Butter Cashews, Toffee Glazed Pecans, Dark Chocolate & Coconut Almonds, and Ruby Cacao Macadamias. Its focus areas include Consumer Goods, Food & Beverage and Snack Foods. Its legal entity is John B. Sanfilippo & Son, Inc. Its competitors include Sakara Life, Sahale Snacks and Skinny Dipped; 3 of its 3 listed competitors have raised funding.

Company details

Squirrel Brand, operated by John B. Sanfilippo Son, Inc., is focused on the production and distribution of premium nut-based snacks. Various flavored nuts such as cashews, pecans, almonds, and macadamias are offered by the company. These products are coated with ingredients like chocolate, toffee, and cacao to cater to diverse consumer tastes. The company serves the snack food sector within the broader consumer goods industry, targeting retail and direct-to-consumer channels.

  • Headquarters Elgin, United States
  • Stage Acquired
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website squirrelbrand.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by JOHN B. SANFILIPPO & SON (Nov 2017)
  • Legal Name John B. Sanfilippo & Son, Inc.
Key Metrics

Products & Services of Squirrel Brand

Squirrel Brand offers a comprehensive portfolio of products and services, including Milk Chocolate & Brown Butter Cashews, Toffee Glazed Pecans, Dark Chocolate & Coconut Almonds, and Ruby Cacao Macadamias.

Milk Chocolate & Brown Butter Cashews
Food & Beverage

Cashews are glazed with butter and chocolate coating applied.

Toffee Glazed Pecans
Food & Beverage

Pecans are coated with toffee and caramel flavor added.

Dark Chocolate & Coconut Almonds
Food & Beverage

Almonds are covered in chocolate with coconut flakes added.

Ruby Cacao Macadamias
Food & Beverage

Macadamias are coated with sweet ruby cacao for flavor.

Investors in Squirrel Brand

Squirrel Brand has secured backing from 1 investor. Prominent investors backing the company include JOHN B. SANFILIPPO & SON.

All
InvestorDescriptionFounded YearDomainLocation
Dried fruits and nuts are manufactured and distributed globally.
1922jbssinc.comElgin, United States
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Investor details for Squirrel Brand

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Timeline of Squirrel Brand

2 dated milestones of Squirrel Brand across 129 years, from founding to its latest funding, stage changes and deals.

  1. Founded Squirrel Brand is founded.
  2. Exit Acquired by JOHN B. SANFILIPPO & SON.

Competitors of Squirrel Brand

Squirrel Brand has 3 listed competitors in our database, 3 of them funded. They include Sakara Life, Sahale Snacks and Skinny Dipped.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
sakara.com2011New York, United States$23.59M283
Plant-based ready-to-eat meals are delivered online by Sakara Life.
sahalesnacks.com2003Seattle, United States$5.75M92
Snacks manufacturer
skinnydipped.com2012Seattle, United States$41.92M
Dried fruit snacks are produced and distributed by Skinny Dipped.
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Detailed competitors of Squirrel Brand

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

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Web traffic of Squirrel Brand

The website of Squirrel Brand (squirrelbrand.com) receives about 3.5K visits a month.

  • Monthly visits
    3.5K

    ▼ 43.5% vs previous month

Similar websites

Websites whose visitors overlap most with Squirrel Brand. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
germack.com
germack.com
100%
#1,329,386–
pnuts.net
pnuts.net
87%
#2,461,561–
nuts-to-you.com
nuts-to-you.com
81%
–
fastachi.com
81%
#1,346,475View details
bhnc.com
bhnc.com
80%
#5,391,483–
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β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 19 similar websites and full traffic analytics for Squirrel Brand

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 19 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Food & Beverage Products & Processing

3 companies that operate in the same segment as Squirrel Brand (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Hens and cattle are reared to supply eggs and butter.
2007Austin, Texas, United StatesUSD 49.96 MUSD 759.44 M598
Provider of bakery-cafe services and a loyalty program
1987St. Louis, Missouri, United StatesUSD 145.61 M
Food, snacks, and beverages are produced and distributed globally.
1898Purchase, New York, United StatesUSD 93.92 B319,000
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Frequently Asked Questions about Squirrel Brand

Squirrel Brand was founded in 1888.

Squirrel Brand is headquartered in Elgin, United States. It is registered at Elgin, Illinois, United States.

Squirrel Brand, operated by John B. Sanfilippo Son, Inc., is focused on the production and distribution of premium nut-based snacks. Various flavored nuts such as cashews, pecans, almonds, and macadamias are offered by the company. These products are coated with ingredients like chocolate, toffee, and cacao to cater to diverse consumer tastes. The company serves the snack food sector within the broader consumer goods industry, targeting retail and direct-to-consumer channels.

Squirrel Brand's top competitors include Sakara Life, Sahale Snacks and Skinny Dipped.

Squirrel Brand offers Milk Chocolate & Brown Butter Cashews, Toffee Glazed Pecans, Dark Chocolate & Coconut Almonds, and Ruby Cacao Macadamias.

Squirrel Brand has 1 investor. Key investors include JOHN B. SANFILIPPO & SON.

Squirrel Brand operates through John B. Sanfilippo & Son, Inc..

Yes. Squirrel Brand was acquired by JOHN B. SANFILIPPO & SON in November 2017.

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