About Stadium
Stadium is a company based in Norrkoping (Sweden) founded in 1974 was acquired by Lakeland Electric in December 1991. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. Stadium offers products and services including Sportswear, Sports Equipment, and Footwear.
- Investors
- Acquired byLakeland Electric
(Dec 1991)
Products & Services of Stadium
Stadium offers a comprehensive portfolio of products and services, including Sportswear, Sports Equipment, and Footwear.
Sportswear for various activities is offered by Stadium.
Equipment for multiple sports is provided by Stadium.
Footwear for sports activities is sold by Stadium.
Apps and channels of Stadium
its YouTube channel Stadium Sverige has 3.82K subscribers and 30 videos.
Videos from Stadium
The most watched videos on Stadium's YouTube channel, Stadium Sverige (3.82K subscribers). Click a video to play it here.
More on Stadium Sverige.
Investors in Stadium
Stadium has secured backing from 1 investor. Prominent investors backing the company include Lakeland Electric.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | lakelandelectric.com | - |
Investor details for Stadium
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Stadium
109 people are tracked at Stadium (24 in leadership, 7 in board & advisors, 78 in team).
| Name | Role | Group |
|---|---|---|
Karl Eklof | CEO | Leadership |
Daniel Löfkvist | COO | Leadership |
Saana Rotkirch | Head Of Store Operations, Stadium Finland | Leadership |
Ida Törneke | HR & Sustainability Director | Leadership |
Luting Mao | Group Head Of Business Control | Leadership |
Pino Roscigno | Chief Commercial Officer (cco) Group Management | Leadership |
Fredrik Persson | Cdo, Chief Digital Officer | Leadership |
Karl Eklöf | CEO | Leadership |
Sophia Hemstad | Group CFO | Leadership |
Omid Sedighi | Head Of Data And Analytics | Leadership |
Carl Torell | Expansion Director | Leadership |
Fredrik Apelqvist | HR Business Partner | Leadership |
Annika Trangius | Head Of Inhouse Creative På Stadium Inhouse Agency | Leadership |
Marcus Landestål Grapne | Head Of HR | Leadership |
Mats Alwnell | Head Of Develop & Solutions | Leadership |
Vivian Nadim | Head Of Digital CX | Leadership |
Diana Arbin | Head Of Commercial & Brand Studio | Leadership |
Therese Gustafsson | Head Of Platform & Software Development | Leadership |
Andreas Vennerstrand | Head Of Commercial | Leadership |
Jonas Elmqvist | Head Of Tech | Leadership |
89 more people are available in the full profile.
Complete people profiles for Stadium
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Stadium
2 dated milestones of Stadium across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Stadium is founded.
- Exit Acquired by Lakeland Electric.
Web traffic of Stadium
The website of Stadium (stadium.se) receives about 2.8M visits a month and ranks #20,462 among all websites worldwide, #656 in Sports.
- Monthly visits2.8M
▲ 24.6% vs previous month
- Unique visitors985.6K
per month
- Global rank#20,462
among all websites
- Category rank#656
Sports · Sports
- Bounce rate34%
- Pages per visit5.0
- Average visit3 min 25 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Stadium. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
intersport.se | intersport.se | 100% | – | #26,713 | – |
| xxl.se | 100% | 2.5M | #22,569 | View details | |
stadiumoutlet.se | stadiumoutlet.se | 75% | – | #32,935 | – |
lannasport.se | lannasport.se | 74% | – | #183,510 | – |
| loplabbet.se | 73% | 158.5K | #204,519 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Stadium
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Stadium
Complete news archive for Stadium
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Stadium
10 companies that operate in the same segment as Stadium (E-Commerce Sellers & Service Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Global commerce and digital cloud transformation services are provided internationally. | 2003 | Quebec City, Quebec, Canada | USD 143 M | – | – | |
Provider of essential services for merchants including business management, customer analysis, and payment services | 2016 | Seoul, South Korea | USD 131.97 M | – | – | |
E-commerce support services are provided to various clients. | 1899 | Bradford, West Yorkshire, United Kingdom | – | – | – | |
Omni-channel payments solutions are provided for businesses worldwide. | 1981 | Alpharetta, Georgia, United States | – | USD 1.87 B | 531 | |
Apparel and accessories for men, women, and kids are retailed. | 1987 | New York, New York, United States | – | USD 596.6 M | 1,321 | |
E-commerce support services are provided to online businesses. | 1969 | Eastleigh, Hampshire, United Kingdom | – | – | – | |
Marketing and sales services are delivered to retailers by SPAR. | 1967 | Auburn Hills, Michigan, United States | – | USD 163.63 M | 3,420 | |
Customer analytics solutions are provided for brands and retailers. | 1979 | Chicago, Illinois, United States | USD 100.32 M | – | – | |
Shopify businesses are acquired through a streamlined, efficient process. | 2021 | Miami, Florida, United States | USD 137 M | – | – | |
Oversize accelerator software solutions are provided for bulky e-commerce products. | 2006 | Lincoln, Nebraska, United States | USD 208 M | – | – |
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Frequently Asked Questions about Stadium
Stadium was founded in 1974.
Stadium is headquartered in Norrkoping, Sweden. It is registered at Norrkoping, Ostergotland, Sweden.
Karl Eklof is the current CEO of Stadium.
Stadium is involved in the retail of sportswear and sports equipment across various categories. Operations are focused on providing a wide range of products including clothing, footwear, and gear for activities such as running, football, golf, and outdoor sports. Solutions are offered through both online platforms and physical stores in Sweden, ensuring accessibility to diverse customer needs. The sector primarily served is sporting goods retail, with an emphasis on quality, functionality, and design across all price ranges.
Stadium offers Sportswear, Sports Equipment, and Footwear.
Stadium has 1 investor. Key investors include Lakeland Electric.
Stadium operates through Stadium Sverige Ab.
Yes. Stadium was acquired by Lakeland Electric in December 1991.
The website of Stadium receives about 2.8 million visits a month and ranks #20,462 among all websites worldwide.

