About Stardoll
Stardoll is a company based in Stockholm (Sweden) founded in 2004. It operates as a Freemium and Subscription Services. Stardoll has raised $10 million across 2 funding rounds from investors including Sequoia Capital and Index Ventures. Stardoll offers products and services including Dress Up Games, Starplaza Shopping, and Beauty Parlor. Stardoll operates in a competitive market with competitors including Zynga, Rovio, Scopely, Jam City and Big Fish Games, among others.
- Headquarter Stockholm, Sweden
- SectorsMedia & Entertainment
- Website category Hobbies and Leisure · Antiques and Collectibles
- Website stardoll.com/en
- Social X Facebook Instagram YouTube
- Legal Name Stardoll Ab
- Total Equity Funding$10M (USD)
in 2 rounds
- Latest Funding Round$6M (USD), Series B
Jun 2006
- InvestorsSequoia Capital
& 1 more
Products & Services of Stardoll
Stardoll offers a comprehensive portfolio of products and services, including Dress Up Games, Starplaza Shopping, and Beauty Parlor.
Online games for dressing up virtual dolls are provided.
Virtual fashion items are offered for user customization.
Makeup and hairstyles are available for virtual makeovers.
Apps and channels of Stardoll
its YouTube channel Stardoll Fame, Fashion & Friends has 854 subscribers and 30 videos.
Videos from Stardoll
The most watched videos on Stardoll's YouTube channel, Stardoll Fame, Fashion & Friends (854 subscribers). Click a video to play it here.
More on Stardoll Fame, Fashion & Friends.
Funding Insights of Stardoll
Stardoll has successfully raised a total of $10M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6 million completed in June 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 2
- Last Round Series B — $6M
- First Round $4M
(Feb 2006)
- Investors Count 2
All 2 funding rounds of Stardoll with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2006 | $6M | Series B | – | Sequoia Capital | |
| Feb 2006 | $4M | Series A | – | Index Ventures | – |
2 investors in total: 2 institutional.
Investors in Stardoll
Stardoll has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Sequoia Capital and Index Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | - | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - |
Investor details for Stardoll
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Stardoll
3 dated milestones of Stardoll across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Stardoll is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B, of $6.0M.
Competitors of Stardoll
Stardoll operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zynga, Rovio, Scopely, Jam City and Big Fish Games, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zynga.com | 2007 | San Francisco, United States | $525.6M | 1,084 | Casual games developer and publisher for mobile and web platforms | |
| rovio.com | 2003 | Espoo, Finland | $42M | – | Mobile game developer specializing in casual games | |
| scopely.com | 2011 | Culver, United States | $1.02B | 746 | Casual mobile games are developed, published, and operated across platforms. | |
| jamcity.com | 2007 | Culver, United States | $499.49M | 551 | Mobile games are developed and published by Jam City. | |
| bigfishgames.com | 2002 | Seattle, United States | $95.24M | 584 | Developer of mobile and PC-based casual games | |
| tripledotstudios.com | 2017 | London, United Kingdom | $202M | 135 | Developer of mobile-based casual video games | |
| king.com | 2003 | London, United Kingdom | – | 130 | King is recognized as a leading interactive entertainment company focused on mobile gaming. | |
| voodoo.io | 2013 | Paris, France | $200M | – | Arcade and simulation mobile games are developed by Voodoo. | |
| playtika.com | 2010 | Tel Aviv, Israel | $1.5M | – | Casual games are developed for mobile and web platforms. |
Detailed competitors of Stardoll
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Stardoll
The website of Stardoll (stardoll.com) receives about 745.6K visits a month and ranks #85,324 among all websites worldwide, #517 in Antiques and Collectibles.
- Monthly visits745.6K
▲ 85.5% vs previous month
- Unique visitors138.4K
per month
- Global rank#85,324
among all websites
- Category rank#517
Hobbies and Leisure · Antiques and Collectibles
- Bounce rate26%
- Pages per visit6.2
- Average visit5 min 16 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with Stardoll. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dressupgames.com | dressupgames.com | 100% | – | #110,587 | – |
| hellokids.com | 92% | 680.7K | #241,539 | View details | |
 pussydeluxestyle.wordpress.com | pussydeluxestyle.wordpress.com | 92% | – | – | – |
| moviestarplanet.com | 65% | 375.4K | #139,722 | View details | |
paperdollheaven.com | paperdollheaven.com | 65% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Stardoll
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Stardoll
10 companies that operate in the same segment as Stardoll (MMORPG & Online Gaming), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Casual games developer and publisher for mobile and web platforms | 2007 | San Francisco, California, United States | USD 525.6 M | USD 49.68 M | 624 | |
Developer of mobile-based casual video games | 2017 | London, England, United Kingdom | USD 202 M | – | – | |
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Provider of cross-platform game engine technology | 1991 | Cary, North Carolina, United States | USD 8.13 B | – | 771 | |
Mobile games are developed and published by Jam City. | 2007 | Culver City, California, United States | USD 499.49 M | – | – | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Mobile social games and services are developed and operated globally. | 1999 | Shibuya, Tokyo, Japan | – | USD 926.03 M | 2,570 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
Casino games are developed for mobile and web platforms. | 2011 | Burlingame, California, United States | USD 36.17 M | USD 235.1 M | 568 |
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Frequently Asked Questions about Stardoll
Stardoll was founded in 2004 and raised its 1st funding round 2 years after it was founded.
Stardoll is headquartered in Stockholm, Sweden.
Stardoll is a funded company, having raised a total of $10M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Feb 2006.
A digital platform focused on dress-up games for girls is provided by Stardoll. Users can customize virtual dolls with fashion items, makeup, and hairstyles. Social interaction is enabled through chat and community features, connecting over 360 million users worldwide. Various contests and mobile games are offered, alongside opportunities to design clothing and decorate virtual homes. The platform operates in the gaming and virtual retail sector, targeting a global audience with multilingual support.
Stardoll offers Dress Up Games, Starplaza Shopping, and Beauty Parlor.
Stardoll has 2 investors. Key investors include Sequoia Capital, and Index Ventures.
Stardoll operates through Stardoll Ab.
The website of Stardoll receives about 746 thousand visits a month and ranks #85,324 among all websites worldwide.