About Steadfast
Steadfast is a company based in Sydney (Australia) founded in 1996 by Robert Kelly. It operates as a Brokerage / Intermediation. The company has 86 employees. Steadfast has completed 9 acquisitions, including Goldseal Steadfast, Great Wall Insurance Services and ISU Group. Steadfast offers products and services including Business Insurance and Personal Insurance.
- Headquarter Sydney, Australia
- Employees 86
- Founders Robert Kelly
- Stage Public
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website steadfast.com.au
- Social LinkedIn
- Legal Name Steadfast Group Limited
- Annual Revenue$1.47 B (USD)16.76as on Jun 30, 2026
- Net Profit$185.33 M (USD)-19.65as on Jun 30, 2026
- EBITDA$404.62 M (USD)20.22as on Jun 30, 2026
- Employee Count86
- Investments & AcquisitionsGoldseal Steadfast
& 8 more
Products & Services of Steadfast
Steadfast offers a comprehensive portfolio of products and services, including Business Insurance and Personal Insurance.
Tailored insurance solutions are provided for various businesses.
Protection coverage is offered for individuals and families.
People of Steadfast
61 people are tracked at Steadfast (27 in leadership, 34 in team); the tracked headcount is 86.
| Name | Role | Group |
|---|---|---|
Robert Kelly | Co-Founder & CEO | Leadership |
Sarah Taylor Chpea | Executive Assistant To Chief Executive Officer - Australasia Broking | Leadership |
Samantha Collins | Head Of Talent & Culture | Leadership |
Sandra Vrkic | Senior P&c Business Partner | Leadership |
Kasun Jayaratne | General Manager - AU Network, Broker, Risk & Insurer Services | Leadership |
Ann King | Executive Assistant To CEO - International Assets | Leadership |
Nick Mckee | Chief Operating Officer – International | Leadership |
Hwan Soo Anthony Cho | Head Of Tax | Leadership |
Yvette Burford | EA To Founder, Managing Director & CEO | Leadership |
Sheila Baker | Executive General Manager, Compliance And Customer Experience | Leadership |
Nicholas Cook | Executive General Manager | Australasian Networks, Broker & Insurer Services | Leadership |
Robert B. Kelly | Founder, Managing Director And Chief Executive Officer | Leadership |
Munashe Bhowa | Chief Risk Officer | Leadership |
Michael Balcomb | Group Head Of Procurement | Leadership |
Eimear Mckeever | Chief Financial Officer – International | Leadership |
Samantha Hollman | Chief Executive Officer – International | Leadership |
Tim Mathieson | Chief Executive Officer - Australasia Broking | Leadership |
Graham Cassidy | Head Of Broker Acquisitions | Leadership |
Nichole Willson | Head Of Corporate Affairs | Leadership |
Christine Martin | Head Of Operations And Broker Engagement | Leadership |
41 more people are available in the full profile.
Complete people profiles for Steadfast
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Steadfast
Steadfast is a publicly listed company on the ASX with ticker symbol SDF in Australia, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date02 Aug 2013
- Listed onASX: SDF
- Listed entitySTEADFAST GROUP LIMITED
- Exchange sectorFinance
- ISINAU000000SDF8
- Share price5.77 AUD · 2026-10-09
- Market capitalisation6,393,688,942.00 AUD
- Price to earnings23.8
- EPS (diluted, trailing year)0.24 AUD
- Dividend yield3.63%
- Volume (last session)5,823,798
Financials of Steadfast
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | 2.13B AUD | 269.1M AUD | 587.5M AUD |
| 2025 | 1.82B AUD | 334.9M AUD | 488.7M AUD |
| 2024 | 1.67B AUD | 228.0M AUD | 460.2M AUD |
| 2023 | 1.41B AUD | 189.2M AUD | 391.5M AUD |
| 2022 | 1.13B AUD | 171.6M AUD | 320.8M AUD |
Detailed financial statements for Steadfast
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Steadfast
Steadfast has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include Goldseal Steadfast, Great Wall Insurance Services and ISU Group.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Offers commercial insurance products and brokerage services for agents and clients. | novumuw.com | Aurora, United States | 2018 | Aug 2025 | •••• | |
Independent insurance agencies are networked to boost member profits. | joinisu.com | Mount Pleasant, United States | 1979 | Oct 2023 | $55M | |
Provider of insurance services and employee benefits, offering medical, dental, life, and disability coverage | isugroup.com | San Francisco, United States | 1998 | Oct 2023 | $55M | |
Underwriting, home, and life insurance services are provided in Australia. | insurancebrandsaustralia.com.au | Echuca, Australia | 1983 | Aug 2022 | $209.61M | |
A focused network for insurance brokerage is operated. | unisonsteadfast.com | Hamburg, Germany | 2005 | Apr 2021 | •••• | |
HR management, compliance, and training services are offered. | goldseal.com.au | Malvern East, Australia | 1995 | Oct 2020 | •••• | |
Liability, cyber, travel, personal, and business insurance services are provided. | gwinsurance.com.au | Melbourne, Australia | 1984 | Aug 2020 | •••• | |
Insurance brokerage services are offered in Australia. | whitbread.com.au | Melbourne, Australia | 1978 | Dec 2017 | $95M | |
Protecsure is focused on providing niche insurance solutions for businesses. | protecsure.co.nz | Sydney, Australia | 1990 | Dec 2013 | •••• |
Complete acquisition details for Steadfast
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Steadfast
11 dated milestones of Steadfast across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Steadfast is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Protecsure.
- Acquisition Acquires Whitbread Insurance Brokers.
- Acquisition Acquires Great Wall Insurance Services.
- Acquisition Acquires Goldseal Steadfast.
- Acquisition Acquires unisonSteadfast.
- Acquisition Acquires Insurance Brands Australia.
- Acquisition Acquires ISU Group.
- Acquisition Acquires ISU Insurance Agency Network.
- Acquisition Acquires Novum Underwriting Partners.
Web traffic of Steadfast
The website of Steadfast (steadfast.com.au) receives about 36.4K visits a month and ranks #827,529 among all websites worldwide, #3,691 in Insurance.
- Monthly visits36.4K
▼ 26.5% vs previous month
- Unique visitors15.9K
per month
- Global rank#827,529
among all websites
- Category rank#3,691
Finance · Insurance
- Bounce rate70%
- Pages per visit1.5
- Average visit20 sec
- DevicesDesktop 64% · Mobile 36%
Websites whose visitors overlap most with Steadfast. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wfi.com.au | wfi.com.au | 100% | – | #1,225,916 | – |
aig.com.au | aig.com.au | 98% | – | #2,578,953 | – |
aondirect.com.au | aondirect.com.au | 95% | – | #662,056 | – |
| bizcover.com.au | 95% | 156K | #253,235 | View details | |
newwavemarine.com.au | newwavemarine.com.au | 94% | – | #933,129 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Steadfast
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Steadfast
Complete news archive for Steadfast
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Steadfast
10 companies that operate in the same segment as Steadfast (Insurance & Risk Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Health insurance plans are offered for individuals and families. | 2006 | Chennai, Tamil Nadu, India | USD 783.29 M | USD 1.9 B | 15,820 | |
Life, health, and general insurance services are provided across India. | 2001 | Mumbai, Maharashtra, India | USD 306.52 M | USD 2.88 B | 16,700 | |
Financial solutions including loans and insurance are offered. | 2007 | Pune, Maharashtra, India | – | USD 15.24 B | 126 | |
Life Insurance joint venture between SBI and BNP Paribas Cardiff | 2000 | Mumbai, Maharashtra, India | USD 264 M | USD 14.28 B | 26,360 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | – | – | |
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States | – | – | – | |
Cloud-based employee benefits administration solutions are delivered. | 1998 | West Des Moines, Iowa, United States | USD 65.16 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Steadfast
Steadfast was founded in 1996.
Steadfast is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Robert Kelly is the current CEO of Steadfast. They have also founded this company.
Steadfast has 86 employees.
Annual revenue of Steadfast is $1.47B as on Jun 30, 2026.
Steadfast is established as Australasias largest general insurance broker network, comprising 402 brokerages. Services are provided across Australia, New Zealand, and Singapore, focusing on both business and personal insurance solutions. A wide range of tailored insurance products is offered for businesses of varying sizes, alongside personal coverage for individuals and families. Support is extended through expert advice, competitive pricing, and claims assistance. Operations are conducted with a commitment to personalized service and long-term client relationships in the insurance sector.
Steadfast offers Business Insurance and Personal Insurance.
Yes, Steadfast is publicly traded on ASX under the ticker symbol SDF.
Steadfast has made 9 acquisitions, including Goldseal Steadfast, Great Wall Insurance Services, and ISU Group.
Steadfast operates through Steadfast Group Ltd..