About SteelSeries
SteelSeries is a Technology company based in Copenhagen (Denmark) founded in 2001, and was acquired by GN Group in October 2021. Gaming peripherals and software are designed and manufactured for gamers. SteelSeries has raised $37.23 million across 5 funding rounds from investors including GN Group, KontrolFreek and ClearVue Partners. SteelSeries has completed 3 acquisitions, including 3D Aim Trainer, KontrolFreek and Nahimic. SteelSeries was last valued at $416.56 million in June 2016. Its website steelseries.com draws about 3.4 million monthly visits. SteelSeries offers products and services including Headsets, Keyboards, Mice, and Mousepads. Its focus areas include Consumer Goods, Gaming Hardware, Accessories & Components and Multi-Category.
Company details
SteelSeries was founded in 2001 in Copenhagen, Denmark, and operates in the gaming peripherals and software sector. A range of products, including headsets, mice, keyboards, mousepads, and controllers, is designed and produced to serve professional and casual gamers. Software applications are developed to support audio customization and performance tracking. Feedback from esports teams is incorporated into product development to address performance needs in the gaming industry.
- Total Equity Funding$37.23M (USD)
in 5 rounds
- Latest Funding Round$12.96M (USD), Series A
Jun 2016
- InvestorsGN Group
& 4 more
- Investments & Acquisitions3D Aim Trainer
& 2 more
- Acquired by
Products & Services of SteelSeries
SteelSeries offers a comprehensive portfolio of products and services, including Headsets, Keyboards, Mice, and Mousepads.
Provides immersive audio for gaming with noise cancellation and comfort features.
Offers mechanical switches for precise and responsive gaming controls worldwide.
Delivers lightweight designs for accurate tracking and ergonomic handling in games.
Features optimized surfaces for improved mouse accuracy and durability options.
Apps and channels of SteelSeries
its YouTube channel SteelSeries has 196K subscribers and 30 videos.
Videos from SteelSeries
The most watched videos on SteelSeries's YouTube channel, SteelSeries (196K subscribers). Click a video to play it here.
More on SteelSeries.
Funding Insights of SteelSeries
SteelSeries has successfully raised a total of $37.23M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $12.96 million completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37.23M
- Total Rounds 5
- Last Round Series A — $12.96M
- Investors Count 2
All 5 funding rounds of SteelSeries with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2016 | $12.96M | Series A | $416.56M | – | – |
| Sep 2015 | $20.3M | Series A | $256.92M | – | – |
| Mar 2015 | $3.97M | Series A | $••••• | – | – |
| Sep 2012 | Private Equity Round | – | ClearVue Partners, L Catterton | – | |
| Mar 2012 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2016 | $416.56M | •••••••• |
| Sep 2015 | $256.92M | •••••••• |
| Mar 2015 | $••••• | •••••••• |
Full valuation and stage history of SteelSeries
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $416.56M (Jun 2016). 5 investors in total: 5 institutional.
Investors in SteelSeries
SteelSeries has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include GN Group, KontrolFreek and ClearVue Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | cvpcap.com | Xuhui, China | ||
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Axcel is engaged in private equity investments for value creation. | axcel.dk | Copenhagen, Denmark | ||
Gaming accessories including thumbsticks and grips are developed and sold. | 2009 | kontrolfreek.com | Atlanta, United States | |
GN Group is engaged in audio technology and hearing solutions. | 1869 | gn.com | Ballerup, Denmark |
Investor details for SteelSeries
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People of SteelSeries
121 people are tracked at SteelSeries (41 in leadership, 80 in team).
| Name | Role | Group |
|---|---|---|
Andrew Doyle | Head Of Commercial Operations | Leadership |
Matt Delille | Director Of Product Development At Kontrolfreek / Steelseries | Leadership |
Ehtisham Rabbani | CEO | Leadership |
Oskar Mizieliński | Chief Of Staff Business Performance Manager | Leadership |
Michael Keller (He/Him) | Global Head Of People And Culture | Leadership |
Steve Kang | Director, Global Brand Management | Leadership |
Scott Harter | Head Of Licensing & Partnerships | Leadership |
Melissa Tomlinson | Head Of Americas, VP Of Sales And Marketing | Leadership |
Lars Stoltze | Chief Legal Officer, GC | Leadership |
Paul Walkden | Senior Director Of Sales, Americas | Leadership |
Paul M. | Global Communications Director | Leadership |
Kathryn Martinez | Chief Marketing Officer | Leadership |
Katie Whiting | Retail Marketing Director | Leadership |
Brian Hargreaves | Global Director Of Marketing | Leadership |
Jon Koob | Global Director, Social Media, Esports And Influencers | Leadership |
Laii Shyu | Associate Marketing Director, North Asia | Leadership |
Atticus Bailey-Stobbs | Vice President Of Insights | Leadership |
Jeremiah Andrick | Vice President Marketing, Software & DTC | Leadership |
Christopher Wojcik | Director Sales, Ecommerce - Amazon | Leadership |
Akaravit Rajtborirak | Regional Director South East Asia & Indochina | Leadership |
101 more people are available in the full profile.
Complete people profiles for SteelSeries
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Investments & Acquisitions by SteelSeries
SteelSeries has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include 3D Aim Trainer, KontrolFreek and Nahimic.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Shooting aim training platform for FPS games is provided. | 3daimtrainer.com | Dendermonde, Belgium | 2019 | Jul 2022 | •••• | |
Gaming accessories including thumbsticks and grips are developed and sold. | kontrolfreek.com | Atlanta, United States | 2009 | Dec 2020 | •••• | |
Software developer offering gaming and music solutions | nahimic.com | 2004 | Apr 2020 | •••• |
Complete acquisition details for SteelSeries
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Exports
Verified entity values are shown only after access is granted.
Timeline of SteelSeries
10 dated milestones of SteelSeries across 21 years, from founding to its latest funding, stage changes and deals.
- Founded SteelSeries is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $13.0M.
- Exit Acquired by Axcel.
- Acquisition Acquires Nahimic.
- Acquisition Acquires KontrolFreek.
- Exit Acquired by KontrolFreek.
- Exit Acquired by GN Group.
- Acquisition Acquires 3D Aim Trainer.
Web traffic of SteelSeries
The website of SteelSeries (steelseries.com) receives about 3.4M visits a month and ranks #14,073 among all websites worldwide, #1,901 in Consumer Electronics.
- Monthly visits3.4M
▼ 11.4% vs previous month
- Unique visitors2.1M
per month
- Global rank#14,073
among all websites
- Category rank#1,901
Computers Electronics and Technology · Consumer Electronics
- Bounce rate41%
- Pages per visit3.5
- Average visit3 min 07 sec
- DevicesDesktop 66% · Mobile 34%
Websites whose visitors overlap most with SteelSeries. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| apple.com | 100% | 530.5M | #73 | View details | |
| samsung.com | 99% | 722.2M | #62 | View details | |
| audeze.com | 99% | 419.3K | #128,227 | View details | |
bhphotovideo.com | bhphotovideo.com | 96% | #3,349 | – | |
rtings.com | rtings.com | 95% | #6,102 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SteelSeries
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Related news about Steelseries
Complete news archive for SteelSeries
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Frequently Asked Questions about SteelSeries
SteelSeries was founded in 2001 and raised its 1st funding round 11 years after it was founded.
SteelSeries is headquartered in Copenhagen, Denmark.
SteelSeries is a funded company, having raised a total of $37.23M across 5 funding rounds to date.
SteelSeries was founded in 2001 in Copenhagen, Denmark, and operates in the gaming peripherals and software sector. A range of products, including headsets, mice, keyboards, mousepads, and controllers, is designed and produced to serve professional and casual gamers. Software applications are developed to support audio customization and performance tracking. Feedback from esports teams is incorporated into product development to address performance needs in the gaming industry.
SteelSeries offers Headsets, Keyboards, Mice, and Mousepads.
SteelSeries has made 3 acquisitions, including 3D Aim Trainer, KontrolFreek, and Nahimic.
SteelSeries has 5 investors. Key investors include GN Group, KontrolFreek, ClearVue Partners, L Catterton, and Axcel.
The valuation of SteelSeries is $416.56M as of Jun 2016.
Yes. SteelSeries was acquired by GN Group in October 2021.
The website of SteelSeries receives about 3.4 million visits a month and ranks #14,073 among all websites worldwide.