About Steinel
Steinel is a company based in Herzebrock-clarholz (Germany) founded in 1959 was acquired by Adcuram in November 2019. Steinel offers products and services including True Presence Sensors, Motion Detectors, and Smart Extensions. Steinel operates in a competitive market with competitors including Resideo, Osram, Operto, Sensorberg and Ecoplanet, among others.
- Headquarter Herzebrock-clarholz, Germany
- SectorsTechnologyEnergy & Utilities Business Services
- Website category Heavy Industry and Engineering · Construction and Maintenance
- Email••••••••
- Phone•••• ••••
- Website steinel.de/en/group/?force_sid=pm3gqjf4g3eb77qs3ho4v60kfn
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Adcuram (Nov 2019)
- Legal Name Steinel Vertrieb Gmbh
Products & Services of Steinel
Steinel offers a comprehensive portfolio of products and services, including True Presence Sensors, Motion Detectors, and Smart Extensions.
Sensors for accurate detection of human presence in spaces.
Devices that activate lighting based on movement.
Extensions for integrating sensors into lighting systems.
Apps and channels of Steinel
its YouTube channel Steinel GmbH has 4.24K subscribers and 30 videos.
Videos from Steinel
The most watched videos on Steinel's YouTube channel, Steinel GmbH (4.24K subscribers). Click a video to play it here.
More on Steinel GmbH.
Investors in Steinel
Steinel has secured backing from 1 investor. Prominent investors backing the company include ADCURAM.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ADCURAM is focused on succession and carve-out investment solutions. | – | adcuram.de | Munich, Germany |
Investor details for Steinel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Steinel
15 people are tracked at Steinel (8 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Thomas Moller | Managing Director | Leadership |
Christian Jager | Managing Director | Leadership |
Martin Frechen | Managing Director | Leadership |
Ingo Steinel | CEO | Leadership |
Sharon Neugebauer | Head Of International Sales Sensor & Light PRO | Leadership |
Christian Jaeger | CFO | Leadership |
Michael Nolte | Director Operations | Leadership |
Dirk B. Huelskoetter | Head Of Project Management | Leadership |
Andreas Kerner | Digital Marketing Manager Consumer / E-commerce | Team |
Lara Zoino | Social Media Marketing Manager | Team |
Gengoulf Eisele | Area Sales Manager | Team |
Yannick Keßler | Key-account-manager | Team |
Marco Chiesa | Sales Manager Lighting & Controls | Team |
Markus Hitz | Area Sales Manager | Team |
Afrem Altun | Senior Project Manager Business Development | Team |
Complete people profiles for Steinel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Steinel
2 dated milestones of Steinel across 60 years, from founding to its latest funding, stage changes and deals.
- Founded Steinel is founded.
- Exit Acquired by Adcuram.
Competitors of Steinel
Steinel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Resideo, Osram, Operto, Sensorberg and Ecoplanet, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| resideo.com | 2018 | Wilmington, United States | – | 293 | Smart home products for security and energy efficiency are provided. | |
| osram.com | 1919 | Munich, Germany | – | 13 | Automotive lighting equipment is manufactured by Osram in Germany. | |
| operto.com | 2005 | Vancouver, Canada | $37.05M | – | Provider of cloud-enabled property automation and access control solutions | |
| sensorberg.com | 2013 | Berlin, Germany | $6.94M | 39 | IoT enabled solutions for multi industry applications | |
| ecoplanet.tech | 2022 | Munchen, Germany | $23.16M | – | Online platform offering energy management solutions | |
| epilot.cloud | 2017 | Cologne, Germany | $10.82M | 41 | Customer management solutions including CRM and automation are provided. | |
| kodelabs.com | 2017 | Detroit, United States | $38.02M | – | SaaS driven building operating system | |
| orcan-energy.com | 2008 | Munich, Germany | $29.02M | 38 | Waste heat is converted into electricity using ORC energy modules. | |
| ampeersenergy.de | 2019 | Munich, Germany | – | 52 | AI and SaaS-driven energy management is provided for real estate. | |
| younicos.com | 2005 | Berlin, Germany | $56.88M | – | Battery parks and microgrid systems |
Detailed competitors of Steinel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Steinel
The website of Steinel (steinel.de) receives about 105K visits a month and ranks #395,703 among all websites worldwide, #4,884 in Construction and Maintenance.
- Monthly visits105K
▲ 12.5% vs previous month
- Unique visitors46.7K
per month
- Global rank#395,703
among all websites
- Category rank#4,884
Heavy Industry and Engineering · Construction and Maintenance
- Bounce rate46%
- Pages per visit2.1
- Average visit44 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Steinel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
steinel-professional.de | steinel-professional.de | 100% | – | – | – |
| schmitz-leuchten.de | 83% | – | – | View details | |
steinel-solutions.ch | steinel-solutions.ch | 78% | – | – | – |
theben.de | theben.de | 76% | – | #439,233 | – |
spenglerdirect.de | spenglerdirect.de | 74% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Steinel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Steinel
Complete news archive for Steinel
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Steinel
10 companies that operate in the same segment as Steinel (Sensors & Smart Devices), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | – | – | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Cloud-based business telephony and home security services are provided. | 2004 | Palo Alto, California, United States | USD 87.97 M | USD 273.6 M | 1,190 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Video streaming devices and platforms are provided by Roku. | 2008 | San Jose, California, United States | USD 213.57 M | USD 4.74 B | 3,340 | |
Provider of hardware and software for monitoring home energy consumption | 2010 | Palo Alto, California, United States | USD 80 M | – | – | |
Developer of LiDAR-based sensors | 2002 | San Francisco, California, United States | USD 129 M | USD 169.38 M | 192 | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 |
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Frequently Asked Questions about Steinel
Steinel was founded in 1959.
Steinel is headquartered in Herzebrock-clarholz, Germany. It is registered at Herzebrock-clarholz, Nordrhein-westfalen, Germany.
Ingo Steinel is the current CEO of Steinel.
Provides smart home automation products. Products include sensors, lights, and floodlights, hot air, and gluing devices. Sensors include motion detectors, and window door sensors. Lights and floodlights include smart outdoor LED lights, smart LED floodlights, sensor-switched indoor lights, and sensor-switched LED floodlights. Hot air and gluing devices include smart dryers and air tools, and hot melt glue applicators. Features of the sensors devices and lighting devices are the devices are operated and accessed through wifi, and the devices are equipped with infrared sensors where the devices are enabled to send alerts.
Steinel's top competitors include Resideo, Osram and AMPEERS ENERGY.
Steinel offers True Presence Sensors, Motion Detectors, and Smart Extensions.
Steinel has 1 investor. Key investors include ADCURAM.
Steinel operates through Steinel Vertrieb Gmbh.
Yes. Steinel was acquired by Adcuram in November 2019.
The website of Steinel receives about 105 thousand visits a month and ranks #395,703 among all websites worldwide.

