About Step One
Step One is a company based in Sydney (Australia) founded in 2016 by Gregory Taylor.. Step One offers products and services including Boxer Brief, SmoothFit Thong, SmoothFit Padded Bra, Junior Trunk, and Long Johns. Step One operates in a competitive market with competitors including AussieBum, TRADIE, Grundies and 2Wink, among others.
- Headquarter Sydney, Australia
- Founders Gregory Taylor
- Stage Public
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Step One Clothing Limited
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Annual Revenue
$56.73 M (USD)2.76as on Jun 30, 2025
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Net Profit
$8.26 M (USD)2.02as on Jun 30, 2025
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EBITDA
$10.9 M (USD)-11.15as on Jun 30, 2025
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Latest Funding Round
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Investors
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Employee Count
Employee Count
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IPO & Listings of Step One
Step One is a publicly listed company on the ASX with ticker symbol STP in Australia, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Step One
Step One offers a comprehensive portfolio of products and services, including Boxer Brief, SmoothFit Thong, SmoothFit Padded Bra, Junior Trunk, and Long Johns. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Bamboo underwear providing comfort and support for men
Women's bamboo thong for everyday wear and coverage
Supportive bamboo bra for lift and daily comfort
Bamboo trunks designed for children's comfort and fit
Full-length bamboo underwear for warmth and movement
Funding Insights of Step One
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Step One
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Step One
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Step One Comparisons
Competitors of Step One
Step One operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AussieBum, TRADIE, Grundies and 2Wink, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Online retailer offering men's underwear, swimwear, and clothing via e-commerce.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering men's innerwear.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand for men's underwear and tees.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand specializing in men's innerwear and nightwear.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Step One
Frequently Asked Questions about Step One
When was Step One founded?
Step One was founded in 2016.
Where is Step One located?
Step One is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Who is the current CEO of Step One?
Gregory Taylor is the current CEO of Step One. They have also founded this company.
What is the annual revenue of Step One?
Annual revenue of Step One is $56.73M as on Jun 30, 2025.
What does Step One do?
Internet first brand offering inner wears for men. The product catalog includes trunks and boxers. The company claims its products to be sweat-wicking.
Who are the top competitors of Step One?
What products or services does Step One offer?
Step One offers Boxer Brief, SmoothFit Thong, SmoothFit Padded Bra, Junior Trunk, and Long Johns.
Is Step One publicly traded?
Yes, Step One is publicly traded on ASX under the ticker symbol STP.
What is Step One's ticker symbol?
The ticker symbol of Step One is STP on ASX.