About Sterling Brokers
Sterling Brokers is a company based in Toronto (Canada) founded in 2012 by David Haines and Stefan Ionescu was acquired by HGGC in October 2025. It operates as a Professional Services, and Brokerage / Intermediation. Sterling Brokers has completed 1 acquisition, including MB Pension & Benefits Group. Sterling Brokers offers products and services including Custom Benefit Solutions, Group Insurance, and Group Retirement Services.
- Headquarter Toronto, Canada
- Founders David Haines, Stefan Ionescu
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Sectors
Financial ServicesTechnology Healthcare
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Email
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Phone
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Website
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Social
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- Legal Name Sterling Brokers Ltd.
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Products & Services of Sterling Brokers
Sterling Brokers offers a comprehensive portfolio of products and services, including Custom Benefit Solutions, Group Insurance, and Group Retirement Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tailored benefit plans are designed for Canadian businesses.
Group insurance plans are offered to business employees.
Retirement plans are provided for employee financial security.
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Funding Insights of Sterling Brokers
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2025 | Amount | Private Equity Round - Sterling Brokers | Valuation |
investors |
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| Feb, 2022 | Amount | Seed - Sterling Brokers | Valuation | True Wind |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sterling Brokers
Sterling Brokers has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include True Wind and HGGC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital fund investing in early-stage tech startups
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Founded Year | Domain | Location | |
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Private equity firm focused on middle market investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sterling Brokers
Sterling Brokers has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MB Pension & Benefits Group. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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HR management and benefits services are provided to businesses.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Sterling Brokers
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sterling Brokers Comparisons
Competitors of Sterling Brokers
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sterling Brokers
Frequently Asked Questions about Sterling Brokers
When was Sterling Brokers founded?
Sterling Brokers was founded in 2012 and raised its 1st funding round 10 years after it was founded.
Where is Sterling Brokers located?
Sterling Brokers is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Who is the current CEO of Sterling Brokers?
Andrew Blanchard is the current CEO of Sterling Brokers.
What does Sterling Brokers do?
Sterling Brokers is engaged in delivering modern employee benefits solutions for Canadian businesses. Services are focused on custom benefit plans, group insurance, and retirement services. Operations span across small to medium-sized enterprises and larger organizations. A proprietary technology platform is utilized to enhance customer experience and integrate with HRIS and payroll systems. Support is extended through a national network of advisors and coast-to-coast service teams. Global reach is facilitated via membership in the Worldwide Broker Network. The company is committed to reducing administrative burdens for clients while ensuring tailored solutions.
What products or services does Sterling Brokers offer?
Sterling Brokers offers Custom Benefit Solutions, Group Insurance, and Group Retirement Services.
How many acquisitions has Sterling Brokers made?
Sterling Brokers has made 1 acquisition, including MB Pension & Benefits Group.