Sterling Brokers

Toronto, Canada Founded: 2012 • Age: 14 yrs Acquired By HGGC
Insurance brokerage solutions for groups and retirement are provided.
Annual revenue - Latest available
Total funding - 2 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors - Brand Intelligence

About Sterling Brokers

Sterling Brokers is a company based in Toronto (Canada) founded in 2012 by David Haines and Stefan Ionescu was acquired by HGGC in October 2025. It operates as a Professional Services and Brokerage / Intermediation. Sterling Brokers has completed 1 acquisition, including MB Pension & Benefits Group. Sterling Brokers offers products and services including Custom Benefit Solutions, Group Insurance, and Group Retirement Services.

  • Headquarter Toronto, Canada
  • Founders David Haines, Stefan Ionescu
  • Sectors
    Financial Services
    Technology Healthcare
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Sterling Brokers Ltd.
Operational Areas
Financial Services → Insurance & Risk Management Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
    True Wind

    & 1 more

  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    HGGC

    (Oct 06, 2025)

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Products & Services of Sterling Brokers

Sterling Brokers offers a comprehensive portfolio of products and services, including Custom Benefit Solutions, Group Insurance, and Group Retirement Services.

Product name locked
Category locked
Primary

Tailored benefit plans are designed for Canadian businesses.

Product name locked
Category locked
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Group insurance plans are offered to business employees.

Product name locked
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Retirement plans are provided for employee financial security.

People of Sterling Brokers

Headcount 50-200
Employee Profiles 46
Employee Profiles
People
Melissa Janzen
Account Manager
People
Rhonda Sorochan
Services Lead - Claims Management
People
João Eduardo Pasquini Junior
Senior Site Reliability Engineer
People
Adam Penly
VP Of Engineering

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Funding Insights of Sterling Brokers

Investors in Sterling Brokers

Sterling Brokers has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include True Wind and HGGC.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital fund investing in early-stage tech startups
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Private equity firm focused on middle market investments.
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Investor details for Sterling Brokers

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Sterling Brokers

Sterling Brokers has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MB Pension & Benefits Group.

Investments
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Investment portfolio details for Sterling Brokers

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
HR management and benefits services are provided to businesses.
Locked Locked 2016 Locked
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Complete acquisition details for Sterling Brokers

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Sterling Brokers

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Detailed financials for Sterling Brokers

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Sterling Brokers Comparisons

Sterling Brokers Primary company
Description
Insurance brokerage solutions for groups and retirement are ...
Location
Toronto, Canada
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Sterling Brokers

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  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Sterling Brokers

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Detailed competitors of Sterling Brokers

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Latest news on Sterling Brokers

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Complete news archive for Sterling Brokers

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Sterling Brokers

Sterling Brokers was founded in 2012 and raised its 1st funding round 10 years after it was founded.

Sterling Brokers is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Andrew Blanchard is the current CEO of Sterling Brokers.

Sterling Brokers is engaged in delivering modern employee benefits solutions for Canadian businesses. Services are focused on custom benefit plans, group insurance, and retirement services. Operations span across small to medium-sized enterprises and larger organizations. A proprietary technology platform is utilized to enhance customer experience and integrate with HRIS and payroll systems. Support is extended through a national network of advisors and coast-to-coast service teams. Global reach is facilitated via membership in the Worldwide Broker Network. The company is committed to reducing administrative burdens for clients while ensuring tailored solutions.

Sterling Brokers offers Custom Benefit Solutions, Group Insurance, and Group Retirement Services.

Sterling Brokers has made 1 acquisition, including MB Pension & Benefits Group.

Sterling Brokers has 2 investors. Key investors include True Wind, and HGGC.

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