About Stitch & Story
Stitch & Story is a Consumer company based in Dartford (United Kingdom) founded in 2012 by Jennifer Lam. Internet first brand of handcrafted knitwear and supplies. Stitch & Story has raised $1.3 million across 1 funding round from investors including Pembroke VCT. Its chief executive, as recorded, is Jennifer Lam. Its website stitchandstory.com draws about 65 thousand monthly visits. Stitch & Story offers products and services including Knitting Kits, Crochet Kits, and Yarns. Its focus areas include Retail, Home Improvements, B2C Commerce and Decor. Its legal entity is STITCH & STORY LTD. Its competitors include Deramores Retail, Ribblr and Wool Warehouse.
Company details
Stitch Story was founded in 2012 in Dartford, United Kingdom, as an internet-first brand in the knitwear and crafting supplies sector. Products such as yarns, cords, knitting needles, crochet kits, and PDF patterns are provided through its online platform. Free shipping is available for orders above a specified minimum, and instructional videos are offered to support users in their crafting activities.
- Total Equity Funding$1.3M (USD)
in 1 rounds
- Latest Funding Round$1.3M (USD), Seed
Sep 2020
- Investors
Products & Services of Stitch & Story
Stitch & Story offers a comprehensive portfolio of products and services, including Knitting Kits, Crochet Kits, and Yarns.
Complete sets for knitting projects with instructions.
All-in-one kits for crochet activities and patterns.
Various yarns for crafting projects and designs.
Apps and channels of Stitch & Story
its YouTube channel Stitch & Story has 4.81K subscribers and 30 videos.
Videos from Stitch & Story
The most watched videos on Stitch & Story's YouTube channel, Stitch & Story (4.81K subscribers). Click a video to play it here.
More on Stitch & Story.
Funding Insights of Stitch & Story
Stitch & Story has successfully raised a total of $1.3M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.3 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.3M
- Total Rounds 1
- Last Round Seed — $1.3M
- First Round $1.3M
(Sep 2020)
- Investors Count 1
All 1 funding rounds of Stitch Story with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $1.3M | Seed | – | Pembroke VCT | – |
1 investors in total: 1 institutional.
Investors in Stitch & Story
Stitch & Story has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Pembroke VCT.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided by Pembroke VCT to growth-stage companies. | 2013 | pembrokevct.com | Kensington, United Kingdom |
Investor details for Stitch Story
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People of Stitch & Story
1 people are tracked at Stitch & Story (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jennifer Lam | Co-Founder & CEO | Leadership |
Complete people profiles for Stitch & Story
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Timeline of Stitch & Story
2 dated milestones of Stitch & Story across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Stitch & Story is founded.
- Funding First funding round of $1.3M.
Competitors of Stitch & Story
Stitch & Story has 3 listed competitors in our database. They include Deramores Retail, Ribblr and Wool Warehouse.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| deramores.com | 2010 | Sittingbourne, United Kingdom | 153 | Knitting and crochet supplies are retailed online by Deramores Retail. | ||
| ribblr.com | 2019 | London, United Kingdom | 6 | Platform for crafters to connect, buy, sell patterns, and use interactive tools. | ||
| woolwarehouse.co.uk | 2011 | Leamington Spa, United Kingdom | Online seller of yarn, wool, patterns, needles, and crafting materials. |
Detailed competitors of Stitch Story
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Web traffic of Stitch & Story
The website of Stitch & Story (stitchandstory.com) receives about 65.2K visits a month.
- Monthly visits65.2K
▼ 14.1% vs previous month
Websites whose visitors overlap most with Stitch & Story. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| woolcouturecompany.com | 100% | #500,636 | View details | ||
weareknitters.co.uk | weareknitters.co.uk | 89% | #1,008,252 | – | |
| notonthehighstreet.com | 89% | 2.5M | #8,389 | View details | |
| theoriginalknit.com | 88% | View details | |||
| michaelstars.com | 53% | 223.6K | #164,862 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Stitch & Story
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- 11 similar websites
- Audience overlap
- Engagement analytics
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Related news about Stitch & Story
Complete news archive for Stitch Story
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Frequently Asked Questions about Stitch & Story
Stitch & Story was founded in 2012 and raised its 1st funding round 8 years after it was founded.
Stitch & Story is headquartered in Dartford, United Kingdom.
Jennifer Lam is the CEO of Stitch & Story, as recorded in our data. They have also founded this company.
Stitch & Story is a funded company, having raised a total of $1.3M across 1 funding round to date. The company's 1st funding round was a Seed of $1.3M, raised on Sep 2020.
Stitch Story was founded in 2012 in Dartford, United Kingdom, as an internet-first brand in the knitwear and crafting supplies sector. Products such as yarns, cords, knitting needles, crochet kits, and PDF patterns are provided through its online platform. Free shipping is available for orders above a specified minimum, and instructional videos are offered to support users in their crafting activities.
Stitch & Story's top competitors include Deramores Retail, Ribblr and Wool Warehouse.
Stitch & Story offers Knitting Kits, Crochet Kits, and Yarns.
Stitch & Story has 1 investor. Key investors include Pembroke VCT.
Stitch & Story operates through Stitch & Story Ltd.