About Storytel
Storytel is a publicly listed company based in Stockholm (Sweden) founded in 2005 by Jonas Tellander, Jon Hauksson, and Annamaria Tellander. Storytel has completed 8 acquisitions, including Audiobooks, ICast and Mofibo. Its website storytel.com draws about 3 million monthly visits. Storytel offers products and services including Storytel App, Audiobooks Service, and E-books Service. Its focus areas include Book Tech and Audio Books.
Company details
App-based subscription platform for e-books. It enables users to stream audiobooks and e-books across various genres including drama, thriller, comedy, romance, and more. Available on both Android and iOS devices.
- Headquarters Stockholm, Sweden
- Founders Jonas Tellander, Jon Hauksson, Annamaria Tellander
- Stage Public
- SectorsMedia & Entertainment
- Website category Arts and Entertainment · Books and Literature
- Email••••••••
- Website storytel.com/store-select
- Social LinkedIn X Facebook
- Legal Name Storytel Ab Class B
- Annual Revenue$436.49 M (USD)5.92as on Dec 31, 2025
- Net Profit$52.45 M (USD)145.56as on Dec 31, 2025
- EBITDA$77.83 M (USD)36.5as on Dec 31, 2025
- InvestorsHandelsbanken
& 6 more
- Investments & AcquisitionsAudiobooks
& 7 more
Products & Services of Storytel
Storytel offers a comprehensive portfolio of products and services, including Storytel App, Audiobooks Service, and E-books Service.
App for streaming audiobooks and e-books on mobile devices
Service for on-demand audiobook listening worldwide
Platform for accessing e-books via mobile app
Apps and channels of Storytel
Storytel publishes 2 mobile apps with over 10M+ downloads.
Funding Insights of Storytel
- Total Rounds 3
- Investors Count 7
All 3 funding rounds of Storytel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | Post-IPO | – | – | ||
| Feb 2020 | $96.8M | Post-IPO | – | – | – |
| May 2010 | Seed | – | Verdane | – |
7 investors in total: 7 institutional.
Investors in Storytel
Storytel has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Handelsbanken, Skandia and Verdane.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies | verdane.com | Oslo, Norway | ||
Growth equity investments are directed toward expanding startups across sectors. | vitruvianpartners.com | London, United Kingdom | ||
AMF is focused on providing secure pension and savings solutions. | 1993 | amf.se | Sweden | |
Global asset management firm focusing on equities and sustainable investing strategies. | 1986 | cworldwide.com | Copenhagen, Denmark | |
Commercial banking services are provided to personal and corporate customers. | 1871 | handelsbanken.com | Stockholm, Sweden | |
Pension and health insurance services are provided by Skandia. | 1855 | skandia.se | Stockholm, Sweden | |
Swedbank Robur is recognized as Sweden's largest fund management company. | swedbankrobur.com | Sweden |
Investor details for Storytel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Storytel
247 people are tracked at Storytel (50 in leadership, 6 in board & advisors, 191 in team).
| Name | Role | Group |
|---|---|---|
Jonas Tellander | Co-Founder | Leadership |
Jon Hauksson | Co-Founder | Leadership |
Annamaria Tellander | Co-Founder & Owner | Leadership |
Helena Gustafsson | Chief Content Strategy Officer | Leadership |
Sara Hasselstrom | Head Of Content Sales & Partnerships | Leadership |
Bodil Eriksson Torp | CEO | Leadership |
Claus Wamsler-Nielsen | COO | Leadership |
Mari Wärri | Head Of Catalog Management - Expansion | Leadership |
Stefan Ward | Group CFO | Leadership |
Peter Ekström | Director Of Engineering | Leadership |
Emily Scheer | Director, Tech & Product Operations | Leadership |
Madeleine Johansson | Head Of Business Affairs & Content Strategy | Leadership |
Elin Blomberg | Junior People Business Partner | Leadership |
Allan Reventhell | Head Of Product - Growth | Leadership |
Emma Boëthius | Global Head Of Consumer PR | Leadership |
Therese Lindström | Head Of PR Events Nordics | Leadership |
Magdalena Asplund | Head Of Global Campaigns & Production | Leadership |
Rickard Bröms | Global Head Of Creative And Brand | Leadership |
Charlotta Säfström | Head Of Global CRM | Leadership |
Caroline Svefors | Head Of Distribution Partnerships EMEA | Leadership |
227 more people are available in the full profile.
Complete people profiles for Storytel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Storytel
Storytel is a publicly listed company on the OMXSTO with ticker symbol STORY_B in Sweden, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date07 Dec 2018
- Listed onNYSE: STORY B
- Listed entityStorytel AB Class B
- Exchange sectorConsumer services
- ISINSE0007439443
- Share price115.40 SEK (-1.37% on the day) · 2026-10-14
- Market capitalisation9,047,023,064.00 SEK
- Price to earnings14.9
- EPS (diluted, trailing year)7.74 SEK
- Dividend yield1.29%
- Volume (last session)15,163
Financials of Storytel
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 4.02B SEK | 483.0M SEK | 716.8M SEK |
| 2024 | 3.80B SEK | 196.7M SEK | 525.1M SEK |
| 2023 | 3.49B SEK | -819.2M SEK | 136.5M SEK |
| 2022 | 3.20B SEK | -394.4M SEK | -106.1M SEK |
| 2021 | 2.62B SEK | -381.6M SEK | -217.7M SEK |
Detailed financial statements for Storytel
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Storytel
Storytel has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Audiobooks, ICast and Mofibo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Audiobooks are streamed and downloaded via a mobile app. | audiobooks.com | Burlington, Canada | 2012 | Nov 2021 | $135M | |
Online radio & podcast aggregator | icast.co.il | Tel Aviv, Israel | 2006 | Sep 2020 | $6M | |
Arabic audiobooks are streamed through a mobile application. | kitabsawti.com | Stockholm, Sweden | 2015 | Jul 2020 | •••• | |
Blogs focused on multiple topics | seslenenkitap.com | Turkey | 2013 | Oct 2017 | •••• | |
Audiobooks by eminent authors are offered via an online platform. | skynjun.is | Reykjavik, Iceland | 2011 | Sep 2017 | $237,687 | |
Book publishing services are provided to authors and publishers. | peoplespress.dk | Copenhagen, Denmark | 2001 | Mar 2017 | $10.75M | |
Book publishing services are provided in Sweden since 1823. | norstedts.se | Stockholm, Sweden | 1823 | Jun 2016 | $17.93M | |
Subscription based service for ebooks and audio books | mofibo.com | Copenhagen, Denmark | 2013 | May 2016 | $15.13M |
Complete acquisition details for Storytel
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Storytel
12 dated milestones of Storytel across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Storytel is founded.
- Funding First funding round.
- Acquisition Acquires Mofibo.
- Acquisition Acquires Norstedts.
- Acquisition Acquires People's Press.
- Acquisition Acquires Skynjun.
- Acquisition Acquires Sesenler Kitap.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Storytel.
- Acquisition Acquires ICast.
- Funding Latest funding round, Post-IPO,.
- Acquisition Acquires Audiobooks.
Web traffic of Storytel
The website of Storytel (storytel.com) receives about 3M visits a month and ranks #20,276 among all websites worldwide, #1,734 in Books and Literature.
- Monthly visits3M
▲ 8.3% vs previous month
- Unique visitors1.6M
per month
- Global rank#20,276
among all websites
- Category rank#1,734
Arts and Entertainment · Books and Literature
- Bounce rate49%
- Pages per visit3.1
- Average visit1 min 21 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Storytel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
audible.co.uk | audible.co.uk | 100% | #7,669 | – | |
| overdrive.com | 91% | 14.3M | #3,464 | View details | |
litres-tr.com | litres-tr.com | 90% | #5,271,280 | – | |
todostuslibros.com | todostuslibros.com | 87% | #49,381 | – | |
ezaudiobookforsoul.com | ezaudiobookforsoul.com | 87% | #97,969 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Storytel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Storytel
Complete news archive for Storytel
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Storytel
Storytel was founded in 2005 and raised its 1st funding round 5 years after it was founded.
Storytel is headquartered in Stockholm, Sweden.
Annual revenue of Storytel is $436.49M as on Dec 31, 2025.
App-based subscription platform for e-books. It enables users to stream audiobooks and e-books across various genres including drama, thriller, comedy, romance, and more. Available on both Android and iOS devices.
Storytel offers Storytel App, Audiobooks Service, and E-books Service.
Yes, Storytel is publicly traded on OMXSTO under the ticker symbol STORY_B.
Storytel has made 8 acquisitions, including Audiobooks, ICast, and Mofibo.
Storytel has 7 investors. Key investors include Handelsbanken, Skandia, Verdane, AMF, and C WorldWide Asset Management.
Yes. Storytel publishes Storytel - Audiobooks & Books and 1 more app, with over 10 million downloads.
The website of Storytel receives about 3 million visits a month and ranks #20,276 among all websites worldwide.