Straight Teeth Direct

Lisbon, Portugal Founded: 2016 • Age: 10 yrs
Teeth straightening solutions are provided through clear aligners at home.

About Straight Teeth Direct

Straight Teeth Direct is a company based in Lisbon (Portugal) founded in 2016 by Aalok Yashwant Shukla and Lucie Marchelot Shukla. It operates as a Direct-to-Consumer (D2C) and HealthTech. Straight Teeth Direct offers products and services including StraightBox® Aligner Kit, SmileBox® Dental Impression Kit, and Movement App Tracker.

Operational Areas
Key Metrics

Products & Services of Straight Teeth Direct

Straight Teeth Direct offers a comprehensive portfolio of products and services, including StraightBox® Aligner Kit, SmileBox® Dental Impression Kit, and Movement App Tracker.

StraightBox® Aligner Kit
Dental Care

Clear aligners are provided for teeth straightening at home.

SmileBox® Dental Impression Kit
Dental Care

Impression kits are offered for personalized teeth straightening plans.

Movement App Tracker
Technology

App is used to track teeth straightening progress monthly.

Apps and channels of Straight Teeth Direct

its YouTube channel Straight Teeth Direct has 5.82K subscribers and 30 videos.

Straight Teeth Direct
YouTube 5.82K subscribers 30 videos People & Blogs
Open channel

Videos from Straight Teeth Direct

The most watched videos on Straight Teeth Direct's YouTube channel, Straight Teeth Direct (5.82K subscribers). Click a video to play it here.

How teeth move with aligners - now explained
87.5K views
How to get straighter teeth without IPR | Inside the science of teeth straightening
16.9K views
Teeth bonding - what to do after aligner treatment | Inside the science of teeth straightening
10.2K views
Single arch treatment - is it viable? | Inside the science of teeth straightening
4.9K views

More on Straight Teeth Direct.

Funding Insights of Straight Teeth Direct

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Straight Teeth Direct with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2018–Seed–Founders Factory
–
Valuation history

1 investors in total: 1 institutional.

Investors in Straight Teeth Direct

Straight Teeth Direct has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Founders Factory.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Startup studio focused on fintech, telecoms, and multiple sectors
2012foundersfactory.comLondon, United Kingdom
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Investor details for Straight Teeth Direct

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Straight Teeth Direct

7 people are tracked at Straight Teeth Direct (3 in leadership, 4 in team).

NameRoleGroup
Aalok Yashwant Shukla
Co-Founder & CEOLeadership
Lucie Marchelot Shukla
Co-Founder & Managing DirectorLeadership
Rodrigo Sousa Uva
Director of Orthodontic Quality Assurance and Dental EducationLeadership
Maria Pinto
Customer Experience Team LeadTeam
Nawal El Hadeg
Dental TechnicianTeam
Patrícia de Sá
Smile CoordinatorTeam
Arrah Mercado
Dental Technician/team Lead AssistantTeam
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Complete people profiles for Straight Teeth Direct

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

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Timeline of Straight Teeth Direct

2 dated milestones of Straight Teeth Direct across 2 years, from founding to its latest funding, stage changes and deals.

  1. Founded Straight Teeth Direct is founded.
  2. Funding First funding round.

Web traffic of Straight Teeth Direct

The website of Straight Teeth Direct (straightteethdirect.com) receives about 32.8K visits a month and ranks #1,127,306 among all websites worldwide, #1,146 in Dentist and Dental Services.

  • Monthly visits
    32.8K

    ▲ 19.4% vs previous month

  • Unique visitors
    11K

    per month

  • Global rank
    #1,127,306

    among all websites

  • Category rank
    #1,146

    Health · Dentist and Dental Services

Similar websites

Websites whose visitors overlap most with Straight Teeth Direct. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
ladentalclinic.com
ladentalclinic.com
100%
–#4,399,792–
lasrydentalclinic.com
lasrydentalclinic.com
99%
–#2,482,247–
acefamilydental.com
acefamilydental.com
99%
–#2,532,469–
adalyadentalclinic.com
adalyadentalclinic.com
98%
–#642,556–
dezy.com
92%
48.7K#663,356View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
Premium access

All 24 similar websites and full traffic analytics for Straight Teeth Direct

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 24 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Similar companies to Straight Teeth Direct

10 companies that operate in the same segment as Straight Teeth Direct (Dental Disorders), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Custom 3D printed dental aligners are developed for teeth straightening.
2017New York, New York, United StatesUSD 147.78 M––
Invisalign clear aligners and dental products are developed.
1997Tempe, Arizona, United StatesUSD 101 M–1,051
Provider of 3D ear scanning systems
2000Copenhagen, DenmarkUSD 36.01 K–1
Dental implants and regenerative dentistry products are developed.
1954Basel, Basel-stadt, Switzerland–USD 3.29 B–
Optical equipment for micron-level surface geometry capture is offered.
2011Waltham, Massachusetts, United StatesUSD 16.22 M––
Dental implant solutions are provided for patients and professionals.
2000Harrogate, United KingdomUSD 30.01 M––
Dental implants and biomaterials are developed by Keystone Dental.
2006Burlington, Vermont, United StatesUSD 86.24 M––
Therapy devices and software for treating tooth decay are developed.
2006Laguna Hills, California, United StatesUSD 285.41 MUSD 28.55 M131
Invisible braces and oral care products are developed and provided.
2018Singapore, SingaporeUSD 55.1 M––
Implants for dental and spine treatments are developed.
2022Westminster, United States–USD 449.75 M1,770
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Frequently Asked Questions about Straight Teeth Direct

Straight Teeth Direct was founded in 2016 and raised its 1st funding round 2 years after it was founded.

Straight Teeth Direct is headquartered in Lisbon, Portugal.

Aalok Yashwant Shukla is the current CEO of Straight Teeth Direct. They have also founded this company.

Teeth straightening services are delivered by Straight Teeth Direct using clear, removable aligners directly to customers. The process is supported by expert dentists and innovative technology, including a proprietary app for tracking progress. Solutions are offered at a fraction of traditional clinic costs, focusing on accessibility and convenience in the dental care sector. Personalized treatment plans and staged aligner deliveries are managed online for optimal outcomes.

Straight Teeth Direct offers StraightBox® Aligner Kit, SmileBox® Dental Impression Kit, and Movement App Tracker.

Straight Teeth Direct has 1 investor. Key investors include Founders Factory.

Straight Teeth Direct operates through Straight Teeth Direct, Inc.

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