About Strands
Strands is a Financial Services company based in Barcelona (Spain) founded in 2004, and was acquired by Crif in March 2020. Personalized digital banking software suites are developed for banks. It operates on a SaaS (Software-as-a-Service), Professional Services, and FinTech model. Strands has raised $51.3 million across 3 funding rounds from investors including Crif, BBVA and Debaeque. Strands has completed 1 acquisition, including Expensr. Its website strands.com draws about 12 thousand monthly visits. Strands offers products and services including Strands PFM, Strands Engager, Strands Compass, Strands AI Copilot, and Carbon Footprint Insights. Its focus areas include Technology, Financial Technology and Digital Banking Solutions. Its legal entity is STRANDS LABS, INC.
Company details
Strands is focused on transforming digital banking experiences for financial institutions worldwide. Solutions are provided to enhance customer engagement, adoption, and retention through data-driven personalization and AI-powered tools. Services are offered across retail, business, and green banking sectors, addressing needs with modular platforms like PFM, Engager, and Compass. Cross-selling opportunities are increased via personalized insights, while customer-centric journeys are prioritized over product-centric views. Partnerships with major banks are established to deliver tailored money management experiences.
- Headquarters Barcelona, Spain
- Stage Acquired
- SectorsFinancial Services
- Phone•••• ••••
- Website money.strands.com
- Social LinkedIn X YouTube
- Acquired by Crif (Mar 2020)
- Legal Name Strands Labs, Inc
Products & Services of Strands
Strands offers a comprehensive portfolio of products and services, including Strands PFM, Strands Engager, Strands Compass, Strands AI Copilot, and Carbon Footprint Insights.
Personal finances are managed through digital banking tools.
Customer engagement is enhanced with personalized banking insights.
Financial journeys of SMEs are navigated with support.
Customer knowledge is boosted through AI-driven data enrichment.
Green banking is supported with carbon footprint insights.
Apps and channels of Strands
its YouTube channel Strands has 69 subscribers and 30 videos.
Videos from Strands
The most watched videos on Strands's YouTube channel, Strands (69 subscribers). Click a video to play it here.
More on Strands.
Funding Insights of Strands
Strands has successfully raised a total of $51.3M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $24 million completed in December 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $51.3M
- Total Rounds 3
- Last Round Series B — $24M
- First Round $2.3M
(Mar 2006)
- Investors Count 4
All 3 funding rounds of Strands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2007 | $24M | Series B | – | BBVA | |
| Jun 2007 | $25M | Series B | – | Antonio Asensio | |
| Mar 2006 | $2.3M | Series A | – | – | – |
5 investors in total: 4 institutional and 1 angel.
Investors in Strands
Strands has secured backing from 5 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Crif, BBVA and Debaeque.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| debaeque.com | ||||
| sequelvc.com | ||||
Banking and financial service provider | 1857 | bbva.com | Bilbao, Spain | |
Financial database focused on the credit ratings of companies | 1988 | crif.com | Bologna, Italy | |
AA Antonio Asensio | unknown_3e3e0d0302b547189 |
Investor details for Strands
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Strands
26 people are tracked at Strands (4 in leadership, 1 in board & advisors, 21 in team).
| Name | Role | Group |
|---|---|---|
Edoardo Borsari | Managing Director | Leadership |
Oscar Bañó | Director of Consulting & KAM | Leadership |
Don Henoel Quispe Chafloque | Business Development Director - EMEA & Latam | Leadership |
Gianni Valenti | Chief Technology Officer | Leadership |
Enrico Lodi | Chairman | Board & advisors |
Fernando Gonzalez | Ios Developer | Team |
Berta Mateu | HR Specialist | Team |
Oscar Bañó Pérez | Unknown Role | Team |
Vasil Georgiev Markov | Software Engineer | Team |
Xavier Garcia Cervantes | Data Engineer | Team |
Pablo Reyes | Solutions Architect | Team |
Álvaro Borao Fortún | Software Engineer | Team |
Thanesh Tamalmani | Project Management | Team |
Branka Sladakovic | Accountant | Team |
Maryam Shokraniyamchi | Database Engineer | Team |
Raúl Jareño Díaz | iOS & Android Software Developer | Team |
Adam Schindler | Sales Manager | Team |
Yee Ling .. | Business Development Manager For APAC | Team |
Rayner Chu | Delivery Manager, Kuala Lumpur | Team |
Nacho Ruiz | Information Technology Engineer | Team |
6 more people are available in the full profile.
Complete people profiles for Strands
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Board tenure
- Professional contacts
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Investments & Acquisitions by Strands
Strands has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Expensr.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personal finance management platform. | expensr.com | San Francisco, United States | 2007 | Apr 2008 | •••• |
Complete acquisition details for Strands
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- Acquired stakes
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- Complete history
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Web traffic of Strands
The website of Strands (strands.com) receives about 12.4K visits a month.
- Monthly visits12.4K
▲ 20.2% vs previous month
Websites whose visitors overlap most with Strands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mint.com | 100% | 22.2K | #1,462,133 | View details | |
| practicalmoneyskills.com | 99% | 41.1K | #757,400 | View details | |
| budgettracker.com | 83% | #5,361,899 | View details | ||
| budgetpulse.com | 74% | 10.3K | #1,590,829 | View details | |
| youneedabudget.com | 63% | 680.7K | #989,469 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Strands
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
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Related news about Strands
Complete news archive for Strands
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Frequently Asked Questions about Strands
Strands was founded in 2004 and raised its 1st funding round 2 years after it was founded.
Strands is headquartered in Barcelona, Spain. It is registered at Barcelona, Catalonia, Spain.
Strands is a funded company, having raised a total of $51.3M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.3M, raised on Mar 2006.
Strands is focused on transforming digital banking experiences for financial institutions worldwide. Solutions are provided to enhance customer engagement, adoption, and retention through data-driven personalization and AI-powered tools. Services are offered across retail, business, and green banking sectors, addressing needs with modular platforms like PFM, Engager, and Compass. Cross-selling opportunities are increased via personalized insights, while customer-centric journeys are prioritized over product-centric views. Partnerships with major banks are established to deliver tailored money management experiences.
Strands offers Strands PFM, Strands Engager, Strands Compass, Strands AI Copilot, and Carbon Footprint Insights.
Strands has made 1 acquisition, including Expensr.
Strands operates through Strands Labs, Inc.
Yes. Strands was acquired by Crif in March 2020.