About STRATIM
STRATIM is a company based in San Francisco (United States) founded in 2014 was acquired by KAR Global in February 2018. STRATIM has raised $36.4 million across 3 funding rounds from investors including Bessemer Venture Partners, Norwest Venture Partners and BMW i Ventures. The company has 34 employees. STRATIM operates in a competitive market with competitors including Spireon, EquipmentShare, Fleet Complete, SkyBitz and Mapon, among others.
- Headquarter San Francisco, United States
- Employees 34
- SectorsTransportation, Automotive & Logistics
- Emailβ’β’β’β’β’β’β’β’
- Website stratim.com
- Social LinkedIn X Facebook
- Acquired by KAR Global (Feb 2018)
- Legal Name Zirx Technologies, Inc.
- Total Equity Funding$36.4M (USD)
in 3 rounds
- InvestorsBessemer Venture Partners
& 4 more
- Employee Count34
- Acquired byKAR Global
(Feb 2018)
Funding Insights of STRATIM
STRATIM has successfully raised a total of $36.4M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.4M
- Total Rounds 3
- First Round $6.4M
(Sep 2014)
- Investors Count 4
All 3 funding rounds of STRATIM with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | – | Series B | β | β | |
| Apr 2015 | $30M | Series B | β | β | |
| Sep 2014 | $6.4M | Series A | β | β |
5 investors in total: 5 institutional.
Investors in STRATIM
STRATIM has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Norwest Venture Partners and BMW i Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
BMW i Ventures is focused on investing in automotive technology startups. | – | bmwiventures.com | Mountain View, United States | |
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Venture capital firm investing in early-stage technology and real estate companies. | – | trinityventures.com | - | |
OPENLANE is recognized for building digital marketplaces for used vehicles. | – | karglobal.com | Carmel, United States |
Investor details for STRATIM
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of STRATIM
47 people are tracked at STRATIM (22 in leadership, 25 in team); the tracked headcount is 34.
| Name | Role | Group |
|---|---|---|
Rachel Ryan | Director Finance And Compliance - Digital Marketplaces | Leadership |
Peter Kelly | Chief Executive Officer | Leadership |
James Coyle | EVP & Chief Digital Officer | Leadership |
Srisu Subrahmanyam | President, KAR Services Group & EVP, Operations | Leadership |
Louie Meyer | Director, Sales Analytics And Insights | Leadership |
Tony Hobson | Director Of Sales, Major Dealer Groups- Atlantic | Leadership |
Lisa Cheung | Director Of Business Strategy & Analytics, Carsarrive Network | Leadership |
Ronald Wright | Senior Director Strategic Sourcing And Enterprise Optimization | Leadership |
Peter Snoyer | Senior Director Commercial Customer Solutions | Leadership |
Jennifer Hawxhurst | Vice President, Dealer Sales | Leadership |
Jonathan Boodro | Director, Strategic Initiatives And M&a | Leadership |
Sophia C Smith | Head Of Marketing | Leadership |
Rick Rodriguez | Vice President Dealer Sales | Leadership |
Kristen Trout | Vice President, Corporate & Securities Counsel And Assistant Secretary | Leadership |
Brian Litz | Director, Dealer Sales & Business Development | Leadership |
James Tani | Executive Vice President, Dealer Sales | Leadership |
Chris Stickley | Vice President Of Inside Dealer Sales | Leadership |
Eddy Cusan | Vice President Sales | Leadership |
Rachel Daily | Human Resources Director | Leadership |
Sarah Wolfgang | Director, Global Employee Experience | Leadership |
27 more people are available in the full profile.
Complete people profiles for STRATIM
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of STRATIM
4 dated milestones of STRATIM across 4 years, from founding to its latest funding, stage changes and deals.
- Founded STRATIM is founded.
- Funding First funding round of $6.4M.
- Funding Latest funding round, Series B,.
- Exit Acquired by KAR Global.
Competitors of STRATIM
STRATIM operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Spireon, EquipmentShare, Fleet Complete, SkyBitz and Mapon, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spireon.com | 2003 | Knoxville, United States | $7.71M | 364 | SaaS-enabled solutions for fleet and field service management are offered. | |
| equipmentshare.com | 2014 | Columbia, United States | $806.48M | 2,377 | Equipment rental marketplace and digital tools for construction are offered. | |
| fleetcomplete.com | 1998 | Toronto, Canada | – | 423 | Fleet, asset, and mobile workforce management solutions are provided. | |
| skybitz.com | 1995 | Sterling, United States | $48M | – | Remote asset tracking and management solutions are provided globally. | |
| mapon.com | 2006 | Riga, Latvia | $3.28M | 177 | Vehicle tracking and fleet management solutions are provided. | |
| calamp.com | 1981 | Irvine, United States | – | 644 | Machine-to-machine communication solutions are delivered for IoT and asset tracking. | |
| quartix.com | 2001 | Chicago, United States | – | 181 | GPS vehicle tracking and fleet management solutions are provided. | |
| blueskynetwork.com | 2001 | United Kingdom | $1M | 80 | Provider of GSM and iridium-based fleet management and satellite tracking solutions | |
| microlise.com | 1982 | Nottingham, United Kingdom | – | 189 | Fleet management and telematics solutions are provided for logistics operations. | |
| motus.com | 2004 | Boston, United States | – | 13 | Technology solutions for fleet, asset, and workforce management are provided. |
Detailed competitors of STRATIM
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Latest news on Stratim
Complete news archive for STRATIM
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to STRATIM
10 companies that operate in the same segment as STRATIM (Road Transport Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ride-hailing and on-demand delivery services are aggregated via mobile app. | 2012 | Singapore, Singapore | USD 9.09 B | USD 3.37 B | 11,270 | |
An online platform providing ride-hailing and food delivery services | 2009 | San Francisco, California, United States | USD 13.21 B | USD 52.02 B | 31,100 | |
Ride-hailing, electric vehicles, and financial solutions are provided via app. | 2010 | Bengaluru, Karnataka, India | USD 3.84 B | – | – | |
Electric kick-scooters are rented through an app-based platform. | 2017 | Miami, Florida, United States | USD 765.74 M | – | – | |
Operator of a bike taxi aggregation service, offering intra-city travel and first-mile, last-mile connectivity solutions | 2015 | Bengaluru, Karnataka, India | USD 813.93 M | USD 19.11 M | 660 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | – | |
Electric kick-scooters are rented through an app-based platform. | 2017 | San Francisco, California, United States | USD 1.71 B | – | – | |
Electric ride-hailing and cab services are provided via mobile app. | 2019 | Mumbai, Maharashtra, India | USD 168.52 M | – | – | |
Bus tickets are booked online via portal and mobile app. | 2006 | Bengaluru, Karnataka, India | USD 10 M | – | – | |
App-based ride-hailing aggregator | 2007 | San Francisco, California, United States | USD 5.02 B | USD 6.32 B | 2,930 |
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Frequently Asked Questions about STRATIM
STRATIM was founded in 2014.
STRATIM is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
STRATIM is a funded company, having raised a total of $36.4M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6.4M, raised on Sep 2014.
STRATIM has 34 employees.
Founded in 2014 and based in San Francisco, United States, STRATIM operates in the transportation sector. A SaaS platform is provided to integrate with operational aspects, offering visibility and control over fleet activities. Requests are managed through the core system, while an exchange facilitates connections between businesses and vendors. Additional services include a workforce app, API access, processing engine integration, SMS notifications, and custom application development.
STRATIM's top competitors include EquipmentShare, Mapon and Quartix.
STRATIM has 5 investors. Key investors include Bessemer Venture Partners, Norwest Venture Partners, BMW i Ventures, Trinity Ventures, and OPENLANE.
STRATIM operates through Zirx Technologies, Inc..
Yes. STRATIM was acquired by KAR Global in February 2018.

