Strax

Troisdorf, Germany Founded: 1996 • Age: 30 yrs Acquired By Novestra
Distributor of mobile device accessories
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products - Services tracked
Competitors - Brand Intelligence

About Strax

Strax is a company based in Troisdorf (Germany) founded in 1996 was acquired by Novestra in May 2016. Strax has completed 1 acquisition, including Brandvault.

  • Headquarter Troisdorf, Germany
  • Stage Public
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Retail → Wholesale, Distribution & Direct Selling Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Novestra

    (May 19, 2016)

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People of Strax

Headcount 50-200
Employee Profiles 7
Board Members and Advisors 1
Employee Profiles
People
Andy Tsoi
Head of Quality Department
People
Steven Reymond
Director of Sales at Strax Americas
People
Johan Heijbel
Chief Financial Officer
People
Michael Wamsley
VP Business Development

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Board Members and Advisors
people
Ingvi Tomasson
Founder & Director

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Funding Insights of Strax

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Detailed funding history for Strax

Round names, dates, amounts, investors, and valuation history require an active premium plan.

  • Round names and dates
  • Funding amounts
  • Participating investors
  • Valuation history

Verified entity values are shown only after access is granted.

Investors in Strax

Strax has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Novestra.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity & venture capital firm
Locked Locked Locked
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Investor details for Strax

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Strax

Strax has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Brandvault.

Investments
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Investment portfolio details for Strax

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Branding, market strategy, e-commerce, and video production services are provided.
Locked Locked 2018 Locked
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Complete acquisition details for Strax

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Strax

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Detailed financials for Strax

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Strax Comparisons

Strax Primary company
Description
Distributor of mobile device accessories
Location
Troisdorf, Germany
Founded Year
1996
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Strax

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  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Strax

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Detailed competitors of Strax

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Strax

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Complete news archive for Strax

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Strax

Strax was founded in 1996.

Strax is headquartered in Troisdorf, Germany. It is registered at Troisdorf, North Rhine-westphalia, Germany.

Gudmundur Palmason is the current CEO of Strax.

STRAX is a distributor of mobile device accessories from partner brands like Bugatti, Kensington, Gear4, Spigen, Urbanista etc. It serves manufacturers, carriers, service providers and retailers. It operates through offices in Europe, USA, Hong Kong and Shenzhen and a warehouse (4500 sqm) at Troisdorf. Its organisational processes like logistics, sales and marketing are ISO 9001 certified. It also offers value added and fulfilment services like packaging solutions, logistics, marketing support etc. It was acquired by Novestra AB (Now Strax AB) in May 2016. HDR Partners (IB) was involved in the deal.

Strax has made 1 acquisition, including Brandvault.

Strax has 1 investor. Key investors include Novestra.

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