Strax

Troisdorf, Germany Founded: 1996 • Age: 30 yrs Acquired By Novestra
Distributor of mobile device accessories

About Strax

Strax is a company based in Troisdorf (Germany) founded in 1996 was acquired by Novestra in May 2016.. Strax has completed 1 acquisition, including Brandvault.

  • Headquarter Troisdorf, Germany
  • Stage Public
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Wholesale, Distribution & Direct Selling
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Novestra

    (May 19, 2016)

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People of Strax
Headcount 50-200
Employee Profiles 7
Board Members and Advisors 1
Employee Profiles
People
Andy Tsoi
Head of Quality Department
People
Steven Reymond
Director of Sales at Strax Americas
People
Johan Heijbel
Chief Financial Officer
People
Michael Wamsley
VP Business Development

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Board Members and Advisors
people
Ingvi Tomasson
Founder & Director

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Funding Insights of Strax

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Strax

Strax has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Novestra. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity & venture capital firm
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Strax

Strax has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Brandvault. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Branding, market strategy, e-commerce, and video production services are provided.
2018
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Strax

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Strax Comparisons

Employees
+
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Competitors of Strax

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Strax

Frequently Asked Questions about Strax

When was Strax founded?

Strax was founded in 1996.

Where is Strax located?

Strax is headquartered in Troisdorf, Germany. It is registered at Troisdorf, North Rhine-westphalia, Germany.

Who is the current CEO of Strax?

Gudmundur Palmason is the current CEO of Strax.

What does Strax do?

STRAX is a distributor of mobile device accessories from partner brands like Bugatti, Kensington, Gear4, Spigen, Urbanista etc. It serves manufacturers, carriers, service providers and retailers. It operates through offices in Europe, USA, Hong Kong and Shenzhen and a warehouse (4500 sqm) at Troisdorf. Its organisational processes like logistics, sales and marketing are ISO 9001 certified. It also offers value added and fulfilment services like packaging solutions, logistics, marketing support etc. It was acquired by Novestra AB (Now Strax AB) in May 2016. HDR Partners (IB) was involved in the deal.

How many acquisitions has Strax made?

Strax has made 1 acquisition, including Brandvault.

Who are Strax's investors?

Strax has 1 investor. Key investors include Novestra.

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