About Strive
Strive is a company based in Columbus (United States) founded in 2022 by Vivek Ramaswamy and Anson Frericks. It operates as a Managed Services, and Token / Crypto Economy. Strive has raised $67 million across 2 funding rounds from investors including Cantor, Morris Industries and Narya VC. Strive has completed 1 acquisition, including Semler Scientific. Strive offers products and services including ETFs, 401(k) Plan, and Direct Indexing. Strive operates in a competitive market with competitors including Fidelity Investments, Investec, Principal, Morgan Stanley and Guggenheim Partners, among others.
- Headquarter Columbus, United States
- Founders Vivek Ramaswamy, Anson Frericks
- Stage Public
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Asset Entities Inc.
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Annual Revenue
$633.49 K128.67as on Dec 31, 2024
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Net Profit
$-6.39 M-29.66as on Dec 31, 2024
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EBITDA
$-6.4 M-29.83as on Dec 31, 2024
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Total Equity Funding
$67 M (USD)
in 2 rounds
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Latest Funding Round
$37 M (USD), Series C
Nov 14, 2025
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Investors
Cantor
& 4 more
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Employee Count
Employee Count
- Investments & Acquisitions
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IPO & Listings of Strive
Strive is a publicly listed company on the NASDAQ with ticker symbol ASST in USA, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Strive
Strive offers a comprehensive portfolio of products and services, including ETFs, 401(k) Plan, and Direct Indexing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Investment options are provided through managed ETF portfolios.
Retirement plans are offered to businesses for employees.
Customized accounts are managed for tax mitigation benefits.
Funding Insights of Strive
Strive has successfully raised a total of $67M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $37 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series C — $37.0M
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First Round
First Round
(23 Jul 2024)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2025 | Amount | Series C - Strive | Valuation | Hoopp |
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| Jul, 2024 | Amount | Series B - Strive | Valuation | Cantor Fitzgerald |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Strive
Strive has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Cantor, Morris Industries and Narya VC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage investments in technology sectors are provided by Narya.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Merger and acquisitions advisory services are provided to corporate clients.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Strive
Strive has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Semler Scientific. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Point-of-care devices for peripheral arterial disease screening are developed.
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2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Strive
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Strive Comparisons
Competitors of Strive
Strive operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fidelity Investments, Investec, Principal, Morgan Stanley and Guggenheim Partners, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of brokerage accounts, retirement planning, wealth management, and trading platforms
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| domain | founded_year | HQ Location |
Global banking, investment, and wealth management services are offered worldwide.
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| domain | founded_year | HQ Location |
Retirement, investment, and insurance products and services are provided.
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| domain | founded_year | HQ Location |
Wealth management, investment advisory, and financial services are provided.
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| domain | founded_year | HQ Location |
Asset management and investment advisory services are provided to clients.
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| domain | founded_year | HQ Location |
Northwestern Mutual is engaged in financial planning and insurance services.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Strive
Frequently Asked Questions about Strive
When was Strive founded?
Strive was founded in 2022 and raised its 1st funding round 2 years after it was founded.
Where is Strive located?
Strive is headquartered in Columbus, United States. It is registered at Columbus, Ohio, United States.
Who is the current CEO of Strive?
Matt Cole is the current CEO of Strive.
Is Strive a funded company?
Strive is a funded company, having raised a total of $67M across 2 funding rounds to date. The company's 1st funding round was a Series B of $30M, raised on Jul 23, 2024.
What is the annual revenue of Strive?
Annual revenue of Strive is $633.49K as on Dec 31, 2024.
What does Strive do?
Strive, Inc. is focused on asset management services, offering ETFs, 401(k) plans, and direct indexing solutions. The company is pioneering Bitcoin treasury management in public markets, emphasizing Bitcoin as a hurdle rate for capital deployment. Their approach integrates institutional-grade investment expertise with innovative financing and MA capabilities. Strive operates within the financial sector, targeting value maximization for shareholders through disciplined treasury strategies and corporate governance.
Who are the top competitors of Strive?
Strive's top competitors include Fidelity Investments, Investec and S&P Global.
What products or services does Strive offer?
Strive offers ETFs, 401(k) Plan, and Direct Indexing.
Is Strive publicly traded?
Yes, Strive is publicly traded on NASDAQ under the ticker symbol ASST.
How many acquisitions has Strive made?
Strive has made 1 acquisition, including Semler Scientific.
Who are Strive's investors?
Strive has 5 investors. Key investors include Cantor, Morris Industries, Narya VC, Deason Capital, and Hoopp.
What is Strive's ticker symbol?
The ticker symbol of Strive is ASST on NASDAQ.