About Strossle
Strossle is a Media & Entertainment company based in Stockholm (Sweden) founded in 2013, and was acquired by Azerion in July 2021. Content distribution is optimized via AI for publishers and advertisers. Strossle has raised $8.13 million across 2 funding rounds from investors including Azerion, Spintop Ventures and Almi Invest. Strossle has completed 1 acquisition, including Saplo. Strossle offers products and services including Strossle Marketplace, Widgets, Content Recommendations, and Insights Tool. Its focus areas include Enterprise Applications, AdTech and Native Ad Platform.
Company details
Strossle was founded in 2013 in Stockholm, Sweden, within the digital media sector. An AI-based platform is offered to publishers for content distribution optimization. Machine learning is employed to analyze user experiences and interests, allowing tailored content delivery that enhances engagement. Services are extended to clients including Coca-Cola, Egmont, and Santander, with operations focused on adaptive technology solutions.
- Headquarters Stockholm, Sweden
- Stage Acquired
- SectorsMedia & Entertainment
- Website strossle.com
- Social LinkedIn X
- Acquired by Azerion (Jul 2021)
Products & Services of Strossle
Strossle offers a comprehensive portfolio of products and services, including Strossle Marketplace, Widgets, Content Recommendations, and Insights Tool.
Platform for managing and optimizing native ad campaigns.
Custom tools for displaying editorial and advertiser content.
System for targeted content suggestions based on user data.
Tool to analyze and optimize content distribution strategies.
Funding Insights of Strossle
Strossle has successfully raised a total of $8.13M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.23 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.13M
- Total Rounds 2
- Last Round Series A — $6.23M
- First Round $1.9M
(Dec 2017)
- Investors Count 2
All 2 funding rounds of Strossle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2018 | $6.23M | Series A | – | Spintop Ventures, Almi Invest | – |
| Dec 2017 | $1.9M | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Strossle
Strossle has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Azerion, Spintop Ventures and Almi Invest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward early-stage software technology companies. | spintopventures.com | Malmo, Sweden | ||
Multiple sectors are invested in by corporate-backed Almi Invest. | almi.se/Almi-Invest/ | Lund, Sweden | ||
Provider of a digital platform for media management | 2016 | azerion.com | Amsterdam, Netherlands |
Investor details for Strossle
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Investments & Acquisitions by Strossle
Strossle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Saplo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-driven text analytics are provided for semantic information extraction. | saplo.com | Malmo, Sweden | 2008 | Aug 2015 | •••• |
Complete acquisition details for Strossle
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Web traffic of Strossle
The website of Strossle (strossle.com) receives about 1.1K visits a month.
- Monthly visits1.1K
▼ 57.9% vs previous month
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Frequently Asked Questions about Strossle
Strossle was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Strossle is headquartered in Stockholm, Sweden.
Strossle is a funded company, having raised a total of $8.13M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.9M, raised on Dec 2017.
Strossle was founded in 2013 in Stockholm, Sweden, within the digital media sector. An AI-based platform is offered to publishers for content distribution optimization. Machine learning is employed to analyze user experiences and interests, allowing tailored content delivery that enhances engagement. Services are extended to clients including Coca-Cola, Egmont, and Santander, with operations focused on adaptive technology solutions.
Strossle offers Strossle Marketplace, Widgets, Content Recommendations, and Insights Tool.
Strossle has made 1 acquisition, including Saplo.
Strossle has 3 investors. Key investors include Azerion, Spintop Ventures, and Almi Invest.
Yes. Strossle was acquired by Azerion in July 2021.