About Stylenook
Stylenook is a Retail company based in Mumbai (India) founded in 2017. Online personal styling and shopping service for working women. Stylenook has raised $462.17 thousand across 4 funding rounds from investors including Lead Angels, Tekinroads and Amit Parikh. Stylenook was last valued at $1.87 million in December 2019. Its Indian entity Best Foot Forward Private Limited reported revenue of ₹2.5 Lakh. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category.
Company details
Stylenook was established in 2017 in Mumbai, India, within the fashion and e-commerce sector. An online service is provided for personal styling and shopping, focused on working women. Recommendations are generated using data science and algorithms that account for size, budget, and style preferences. Users submit an online survey detailing their tastes, from which stylists assemble curated clothing selections. Operations are centered on the stylenook.in platform.
- Headquarters Mumbai, India
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website stylenook.in
- Social LinkedIn X Facebook
- Legal Name Best Foot Forward Private Limited
- Date of Incorporation 02 Jun, 2016
- Jurisdiction Palghar, Maharashtra, India
- Annual Revenue₹2.5 Lakh
FY 2024 · -97% YoY
- Net Loss-₹4.5 Lakh
FY 2024 · -180% margin
- EBITDA-₹4.4 Lakh
FY 2024 · -177% margin
- Total Equity Funding$462.17K (USD)
in 4 rounds
- Latest Funding Round$31.3K (USD), Angel Round
May 2021
- InvestorsLead Angels
& 38 more
Associated legal entities of Stylenook
Stylenook operates through Best Foot Forward Private Limited (under process of striking off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Best Foot Forward Private Limited CIN U52601MH2016PTC281964 | Under Process Of Striking Off | 02 Jun 2016 | Palghar, Maharashtra | ₹0.0 Cr | 2 | View details |
Funding Insights of Stylenook
Stylenook has successfully raised a total of $462.17K across 4 strategic funding rounds. The most recent funding activity was a Angel Round of $31.3 thousand completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $462,169
- Total Rounds 4
- Last Round Angel Round — $31,299
- First Round $183,585
(Jun 2019)
- Investors Count 39
All 4 funding rounds of Stylenook with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $31,299 | Angel Round | – | – | |
| Jan 2021 | $112,850 | Seed | – | – | |
| Dec 2019 | $134,435 | Seed | $1.87M | Lead Angels, SAE | |
| Jun 2019 | $183,585 | Angel Round | $1.75M | Rajesh Agrawal |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2019 | $1.87M | •••••••• |
| Jun 2019 | $1.75M | •••••••• |
Last known valuation $1.87M (Dec 2019). 39 investors in total: 3 institutional and 36 angel.
Investors in Stylenook
Stylenook has secured backing from 39 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Lead Angels, Tekinroads and Amit Parikh.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in high-growth startups and angel funding services in India. | 2014 | leadangels.in | Mumbai, India | |
Tech startups are funded by a group of angel investors. | stanfordangels.co.in | Mumbai, India | ||
Offers offshore team building, operations management, and compliance services in India. | 2014 | tekinroads.com | Bengaluru, India | |
AP Amit Parikh | unknown_3c1ded63c0254d4ba | |||
SM Shweta Mani | Angel investor focusing on early-stage Indian startups in tech and consumer sectors. | unknown_8c08532239124a0db | ||
RE Ranjith Ezhilmaran | unknown_c0bc9827937d46c2a | |||
AB Anil Bang | unknown_722da6ee6cff40219 | |||
SM Srinivasan Muthu | unknown_53e1edd5628d4d8c9 | |||
JG Jainee Gandhi | unknown_47c4d3c2ceff40668 | |||
SK Shuchi Kothari | unknown_1f7ef51ec2da4f28a |
Investor details for Stylenook
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Best Foot Forward Private Limited (Stylenook)
Best Foot Forward Private Limited is the primary company behind Stylenook. The board of Best Foot Forward Private Limited currently have 2 directors; the longest-serving is Arti Gupta, appointed in 2016. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Arti Gupta DIN 07496742 | Director | 02 Jun 2016 | 10 yrs 4 mo | Best Foot Forward Private Limited |
| Kuntal Arvind Malia DIN 07484995 | Director | 02 Jun 2016 | 10 yrs 4 mo | Best Foot Forward Private Limited |
Financials of Stylenook
Figures of Best Foot Forward Private Limited, the primary company behind Stylenook, for FY 2024. Revenue was ₹2.5 Lakh (-97% year on year). Net loss was -₹4.5 Lakh (-180% margin). EBITDA was -₹4.4 Lakh (-177% margin). Revenue has grown at a compounded annual rate of -59% over three years and -38% over five years.
- ₹2.5 LakhRevenue · FY 2024 · -97% YoY
- -₹4.5 LakhNet loss · -180% margin
- -₹4.4 LakhEBITDA · -177% margin
- ₹68.6 LakhPaid-up capital
- -59%Revenue CAGR, 3 years
- -38%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Best Foot Forward Private Limited are on its company page.
Detailed financial statements for Stylenook
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Stylenook
4 dated milestones of Stylenook across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Stylenook is founded.
- Funding First funding round of $184K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $31K.
Web traffic of Stylenook
Websites that share an audience with Stylenook (stylenook.in).
Websites whose visitors overlap most with Stylenook. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| elanstreet.com | 100% | View details | |||
| getstyled.in | 89% | 13.5K | #1,442,092 | View details |
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Stylenook (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 143.24 M | USD 32.66 M | 711 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Stylenook
Stylenook was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Stylenook is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Stylenook is a funded company, having raised a total of $462.17K across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $183.59K, raised on Jun 2019.
The primary company behind Stylenook, Best Foot Forward Private Limited, reported revenue of ₹2.5 Lakh for FY 2024, down 97% year on year.
Stylenook was established in 2017 in Mumbai, India, within the fashion and e-commerce sector. An online service is provided for personal styling and shopping, focused on working women. Recommendations are generated using data science and algorithms that account for size, budget, and style preferences. Users submit an online survey detailing their tastes, from which stylists assemble curated clothing selections. Operations are centered on the stylenook.in platform.
Stylenook has 39 investors. Key investors include Lead Angels, Tekinroads, Amit Parikh, Shweta Mani, and Ranjith Ezhilmaran.
The valuation of Stylenook is $1.87M as of Dec 2019.
Stylenook operates through Best Foot Forward Private Limited.
The legal entities of Stylenook currently have 2 directors, including Arti Gupta, Kuntal Arvind Malia.