About StyleTag
StyleTag is a company based in Bengaluru (India) founded in 2011 by Yashodhara Shroff, Soujanya Sreenath, and Sanjay Shroff. StyleTag has raised $21.54 million across 3 funding rounds from investors including Jitendra Virwani, Jitu Virwani and Yashodhara Shroff. The company has 9 employees. StyleTag operates in a competitive market with competitors including The Private Sales, Fabity, BayChic and Enasasta, among others.
- Headquarter Bengaluru, India
- Employees 9
- Founders Yashodhara Shroff, Soujanya Sreenath, Sanjay Shroff
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website styletag.com
- Social LinkedIn X Facebook
- Legal Name Intrepid Online Retail Private Limited
- Date of Incorporation 17 Jan, 2011
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹0.00 Cr
FY 2020 · -98% YoY
- Net Loss-₹0.31 Cr
FY 2020 · -16946% margin
- EBITDA-₹0.12 Cr
FY 2020 · -6525% margin
- Total Equity Funding$21.54M (USD)
in 3 rounds
- Latest Funding Round$7.49M (USD), Angel Round
Jul 2019
- Employee Count9
Associated legal entities of StyleTag
StyleTag operates through Intrepid Online Retail Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2020) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Intrepid Online Retail Private Limited CIN U52399KA2011PTC056629 | Active | 17 Jan 2011 | Bangalore, Karnataka | ₹0.0 Cr | 9 | 2 | View details |
Funding Insights of StyleTag
StyleTag has successfully raised a total of $21.54M across 3 strategic funding rounds. The most recent funding activity was a Angel Round of $7.49 million completed in July 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.54M
- Total Rounds 3
- Last Round Angel Round — $7.49M
- First Round $6.49M
(Oct 2012)
- Investors Count 3
All 3 funding rounds of StyleTag with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2019 | $7.49M | Angel Round | $11.83M | Jitendra Virwani | – |
| Nov 2015 | $7.56M | Angel Round | – | Jitu Virwani | – |
| Oct 2012 | $6.49M | Angel Round | $54.82M | Jitendra Virwani |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2019 | $11.83M | •••••••• |
| Oct 2012 | $54.82M | •••••••• |
Last known valuation $11.83M (Jul 2019). 3 investors in total: 0 institutional and 3 angel.
Investors in StyleTag
StyleTag has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Jitendra Virwani, Jitu Virwani and Yashodhara Shroff.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
JV Jitendra Virwani | - | – | unknown_7e655ea8d70548449 | - |
JV Jitu Virwani | - | – | unknown_7acd804ad0c441b89 | - |
YS Yashodhara Shroff | - | – | unknown_50be2a20e9d7410eb | - |
Investor details for StyleTag
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Intrepid Online Retail Private Limited (StyleTag)
Intrepid Online Retail Private Limited is the primary company behind StyleTag. The board of Intrepid Online Retail Private Limited currently have 2 directors; the longest-serving is Rameenahallimayanna Kumar, appointed in 2019. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rameenahallimayanna Kumar DIN 08481686 | Director | 14 Jun 2019 | 7 yrs 3 mo | Intrepid Online Retail Private Limited |
| Murthy Nagesh Shet DIN 07297537 | Director | 28 Jun 2024 | 2 yrs 3 mo | Intrepid Online Retail Private Limited |
People of StyleTag
3 people are tracked at StyleTag (3 in leadership); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Soujanya Sreenath | Co-Founder | Leadership |
| Co-Founder | Leadership |
Complete people profiles for StyleTag
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of StyleTag
Figures of Intrepid Online Retail Private Limited, the primary company behind StyleTag, for FY 2020. Revenue was ₹0.00 Cr (-98% year on year). Net loss was -₹0.31 Cr (-16946% margin). EBITDA was -₹0.12 Cr (-6525% margin). Revenue has grown at a compounded annual rate of -96% over three years and -84% over five years.
- ₹0.00 CrRevenue · FY 2020 · -98% YoY
- -₹0.31 CrNet loss · -16946% margin
- -₹0.12 CrEBITDA · -6525% margin
- ₹5.60 CrPaid-up capital
- 9Employees (provident fund records)
- -96%Revenue CAGR, 3 years
- -84%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Intrepid Online Retail Private Limited are on its company page.
Detailed financial statements for StyleTag
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of StyleTag
4 dated milestones of StyleTag across 8 years, from founding to its latest funding, stage changes and deals.
- Founded StyleTag is founded.
- Funding First funding round of $6.5M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $7.5M.
Competitors of StyleTag
StyleTag operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Private Sales, Fabity, BayChic and Enasasta, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theprivatesales.com | 2010 | Bengaluru, India | – | – | Exclusive members-only flash sales platform for fashion products. | |
| fabity.com | 2012 | Delhi, India | – | – | Manages an e-commerce store offering curated fashion products through flash sales. | |
| baychic.com | 2010 | Mumbai, India | – | – | Operates an online shopping platform for apparel with flash sales. | |
| enasasta.com | 2015 | Chandigarh, India | – | – | Serves as an online store offering deals on women's apparel. |
Detailed competitors of StyleTag
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of StyleTag
Websites that share an audience with StyleTag (styletag.com).
Websites whose visitors overlap most with StyleTag. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| stalkbuylove.com | 74% | – | – | View details | |
| capresebags.com | 72% | 287.5K | #92,734 | View details | |
| fashionandyou.com | 71% | – | – | View details |
Latest news on Styletag
Complete news archive for StyleTag
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to StyleTag
10 companies that operate in the same segment as StyleTag (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about StyleTag
StyleTag was founded in 2011 and raised its 1st funding round 1 year after it was founded.
StyleTag is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
StyleTag is a funded company, having raised a total of $21.54M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $6.49M, raised on Oct 2012.
StyleTag has 9 employees.
The primary company behind StyleTag, Intrepid Online Retail Private Limited, reported revenue of ₹0.00 Cr for FY 2020, down 98% year on year.
StyleTag was established in 2011 in Bengaluru, India, as an e-commerce platform in the fashion and luxury sector. Flash sales are conducted on apparel, accessories, home decor, perfumes, headgear, watches, and bags sourced from leading designers. Operations are managed through a website that curates selections for style-conscious consumers. The platform is backed by Ffolio, a multi-designer luxury store, with 7.6 million raised in angel funding in 2015.
StyleTag has 3 investors. Key investors include Jitendra Virwani, Jitu Virwani, and Yashodhara Shroff.
The valuation of StyleTag is $11.83M as of Jul 2019.
StyleTag operates through Intrepid Online Retail Private Limited.
The legal entities of StyleTag currently have 2 directors, including Murthy Nagesh Shet, Rameenahallimayanna Kumar.