About Suave
Suave is a Consumer company based in London (United Kingdom) founded in 1937, and was acquired by Yellow Wood Partners in February 2023. Brand of hair body care products. The company has 2 employees. Suave has completed 1 acquisition, including ChapStick. Its website suave.com draws about 68 thousand monthly visits. Suave offers products and services including Keratin Infusion Smoothing Shampoo, Almond & Shea Butter Moisturizing Conditioner, Ocean Breeze Body Wash, and Powder Invisible Solid Antiperspirant. Its focus areas include Consumer Goods, Beauty & Personal Care Products and Multi Category. Its legal entity is SUAVE LTD. Its competitors include Unilever, Avon and Revolution Beauty.
Company details
Suave was established in 1937 and is headquartered in London, United Kingdom. The company operates within the personal care sector, where hair and body care products are developed and marketed. These items are distributed through various retail channels and made available online via the domain suave.com. Focus is placed on standard formulations for everyday use, with operations spanning international markets from its UK base.
- Headquarters London, United Kingdom
- Employees 2
- Stage Acquired
- SectorsConsumer
- Website suave.com
- Social X Facebook Instagram
- Acquired by Yellow Wood Partners (Feb 2023)
- Legal Name Suave Ltd
- Date of Incorporation 18 Feb, 2010
- Jurisdiction LONDON, ENGLAND
- Investors
- Employee Count2
- Investments & Acquisitions
- Acquired byYellow Wood Partners
(Feb 2023)
Products & Services of Suave
Suave offers a comprehensive portfolio of products and services, including Keratin Infusion Smoothing Shampoo, Almond & Shea Butter Moisturizing Conditioner, Ocean Breeze Body Wash, and Powder Invisible Solid Antiperspirant.
Shampoo for smoothing and keratin infusion in hair care.
Conditioner providing moisture and nourishment for dry hair.
Body wash for refreshing and cleansing skin daily.
Deodorant offering odor protection without aluminum.
Investors in Suave
Suave has secured backing from 1 investor. Prominent investors backing the company include Yellow Wood Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Yellow Wood Partners is focused on consumer industry investments. | 2011 | yellowwoodpartners.com | Boston, United States |
Investor details for Suave
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People of Suave
42 people are tracked at Suave (21 in leadership, 21 in team); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Kathleen Silverman | Director, Regulatory & Quality | Leadership |
Rafael Lopes | Head Of Innovation & Brand Equity | Leadership |
Daniel Alter | Chief Executive Officer | Leadership |
Rachel Behm | Senior Vice President Marketing | Leadership |
Gail Harmon | Senior Director Of Marketing | Leadership |
Noah Knoblauch | Head Of Ecommerce | Leadership |
Andrew Ruppar | Head Of Technology | Leadership |
Jack Gdovin | Chief Financial Officer | Leadership |
Kristopher Widener | Senior Vice President Of Sales | Leadership |
Douglas Roy | Chief Operating Officer | Leadership |
Joshua Allen | Vp, Sales Strategy & Planning | Leadership |
Shawna Saporito | Head Of Product Quality | Leadership |
Tina Ghory | Senior Director, Consumer Engagement | Leadership |
Jolyn Lineburg | Director Of Sales (value,club,drug) | Leadership |
Anna Rose | Director Formulation & Deployment | Leadership |
Laura Beaupre | Senior Director Of Supply Chain Planning | Leadership |
Carolina Barcelos | Director, International Sales | Leadership |
Brian Haavig | Sales Director | Leadership |
Jackie Haney | Operations Director For Project Management, Innovation, And Integration | Leadership |
y Brannan | Sr Director Sales, Head Of Walmart And Sam’s Club | Leadership |
22 more people are available in the full profile.
Complete people profiles for Suave
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Investments & Acquisitions by Suave
Suave has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ChapStick.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Internet first brand offering natural lip care products | chapstick.com | Kings Mountain, United States | 1880 | Jan 2024 | $430M |
Complete acquisition details for Suave
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Timeline of Suave
3 dated milestones of Suave across 87 years, from founding to its latest funding, stage changes and deals.
- Founded Suave is founded.
- Exit Acquired by Yellow Wood Partners.
- Acquisition Acquires ChapStick.
Competitors of Suave
Suave has 3 listed competitors in our database. They include Unilever, Avon and Revolution Beauty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| unilever.com | 1872 | London, United Kingdom | 128 | A global consumer goods business with diverse product offerings. | ||
| avonworldwide.com | 1886 | London, United Kingdom | Beauty and spa services are provided globally by Avon. | |||
| revolutionbeauty.com | 2014 | Queenborough, United Kingdom | 158 | Internet first brand of beauty and personal care products |
Detailed competitors of Suave
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Web traffic of Suave
The website of Suave (suave.com) receives about 68K visits a month.
- Monthly visits68K
▼ 5.2% vs previous month
Websites whose visitors overlap most with Suave. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dove.us | dove.us | 100% | β | ||
| ouidad.com | 98% | 154.8K | #237,540 | View details | |
| pantene.com | 85% | 238.4K | #213,053 | View details | |
nexxus.com | nexxus.com | 82% | #297,265 | β | |
| oarsandalps.com | 76% | 57K | #539,915 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 26 similar websites and full traffic analytics for Suave
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Related news about Suave
Complete news archive for Suave
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Frequently Asked Questions about Suave
Suave was founded in 1937.
Suave is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Suave has 2 employees.
Suave was established in 1937 and is headquartered in London, United Kingdom. The company operates within the personal care sector, where hair and body care products are developed and marketed. These items are distributed through various retail channels and made available online via the domain suave.com. Focus is placed on standard formulations for everyday use, with operations spanning international markets from its UK base.
Suave's top competitors include Unilever, Revolution Beauty and Avon.
Suave offers Keratin Infusion Smoothing Shampoo, Almond & Shea Butter Moisturizing Conditioner, Ocean Breeze Body Wash, and Powder Invisible Solid Antiperspirant.
Suave has made 1 acquisition, including ChapStick.
Suave has 1 investor. Key investors include Yellow Wood Partners.
Suave operates through Suave Ltd.
Yes. Suave was acquired by Yellow Wood Partners in February 2023.

