Suave

London, United Kingdom Founded: 1937 • Age: 89 yrs Acquired By Yellow Wood Partners
Brand of hair body care products

About Suave

Suave is a company based in London (United Kingdom) founded in 1937 was acquired by Yellow Wood Partners in February 2023.. The company has 2 employees as of March 31, 2022. Suave has completed 1 acquisition, including ChapStick. Suave offers products and services including Keratin Infusion Smoothing Shampoo, Almond & Shea Butter Moisturizing Conditioner, Ocean Breeze Body Wash, and Powder Invisible Solid Antiperspirant. Suave operates in a competitive market with competitors including L'Oréal, Estee Lauder, L'Occitane, Unilever and Avon, among others.

  • Headquarter London, United Kingdom
  • Employees 2 as on 31 Mar, 2022
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Suave Ltd
  • Date of Incorporation 18 Feb, 2010
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
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Products & Services of Suave

Suave offers a comprehensive portfolio of products and services, including Keratin Infusion Smoothing Shampoo, Almond & Shea Butter Moisturizing Conditioner, Ocean Breeze Body Wash, and Powder Invisible Solid Antiperspirant. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Shampoo for smoothing and keratin infusion in hair care.

Conditioner providing moisture and nourishment for dry hair.

Body wash for refreshing and cleansing skin daily.

Deodorant offering odor protection without aluminum.

People of Suave
Headcount 10-50
Employee Profiles 42
Employee Profiles
People
Rafael Lopes
Head Of Innovation & Brand Equity
People
Daniel Alter
Chief Executive Officer
People
Peter Laurie
Sr. Quality Manager
People
Rachel Behm
Senior Vice President Marketing

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Funding Insights of Suave

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Suave

Suave has secured backing from 1 investor. Prominent investors backing the company include Yellow Wood Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Yellow Wood Partners is focused on consumer industry investments.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Suave

Suave has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ChapStick. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Internet first brand offering natural lip care products
1880
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Suave

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Suave Comparisons

Employees
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Competitors of Suave

Suave operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Oréal, Estee Lauder, L'Occitane, Unilever and Avon, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet first brand of skin & hair care, and makeup products for men and women
domain founded_year HQ Location
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
domain founded_year HQ Location
Beauty and personal care products are sold by L'Occitane globally.
domain founded_year HQ Location
A global consumer goods business with diverse product offerings.
domain founded_year HQ Location
Beauty and spa services are provided globally by Avon.
domain founded_year HQ Location
Internet first brand of beauty and personal care products
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Suave

Frequently Asked Questions about Suave

When was Suave founded?

Suave was founded in 1937.

Where is Suave located?

Suave is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

How many employees does Suave have?

As of Mar 31, 2022, the latest employee count at Suave is 2.

What does Suave do?

Suave was established in 1937 and is headquartered in London, United Kingdom. The company operates within the personal care sector, where hair and body care products are developed and marketed. These items are distributed through various retail channels and made available online via the domain suave.com. Focus is placed on standard formulations for everyday use, with operations spanning international markets from its UK base.

Who are the top competitors of Suave?

Suave's top competitors include L'Oréal, Estee Lauder and L'Occitane.

What products or services does Suave offer?

Suave offers Keratin Infusion Smoothing Shampoo, Almond & Shea Butter Moisturizing Conditioner, Ocean Breeze Body Wash, and Powder Invisible Solid Antiperspirant.

How many acquisitions has Suave made?

Suave has made 1 acquisition, including ChapStick.

Who are Suave's investors?

Suave has 1 investor. Key investors include Yellow Wood Partners.

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