Subdial

London, United Kingdom Founded: 2018 • Age: 8 yrs
Second-hand luxury watches from various brands are traded online.
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About Subdial

Subdial is a company based in London (United Kingdom) founded in 2018 by Ross Crane and Christy Davis.. Subdial has raised $7.5 million across 3 funding rounds from investors including Active Partners, John Ayton and Christian Woolfenden. The company has 6 employees as of February 28, 2021. Subdial operates in a competitive market with competitors including Cudoni, Luxury Promise, Open for Vintage, Hardly Ever Worn It and SARITORIA, among others.

  • Headquarter London, United Kingdom
  • Employees 6 as on 28 Feb, 2021
  • Founders Ross Crane, Christy Davis
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sbdl Limited
  • Date of Incorporation 26 Jun, 2017
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → Fashion & Retail Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $7.5 M (USD)

    in 3 rounds

  • Latest Funding Round
    $1.9 M (USD), Series A

    Dec 05, 2024

  • Investors
  • Employee Count
    6

    as on Feb 28, 2021

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Funding Insights of Subdial

Subdial has successfully raised a total of $7.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $1.9 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $1.9M
  • First Round

    (31 Aug 2020)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2024 Amount Series A - Subdial Valuation

investors

Dec, 2021 Amount Series A - Subdial Valuation

investors

Aug, 2020 Amount Seed - Subdial Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Subdial

Subdial has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Active Partners, John Ayton and Christian Woolfenden. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Active Partners is engaged in consumer-focused brand investments.
Founded Year Domain Location

John Ayton

Indian angel investor with focus on early-stage startups and technology ventures.
Founded Year Domain Location

Christian Woolfenden

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Subdial

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Subdial

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Subdial Comparisons

Employees
+
Add Comparison
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Competitors of Subdial

Subdial operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cudoni, Luxury Promise, Open for Vintage, Hardly Ever Worn It and SARITORIA, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Pre-owned luxury goods are sold via an online platform.
domain founded_year HQ Location
Pre-owned luxury fashion accessories are consigned through an online platform.
domain founded_year HQ Location
Vintage pre-owned fashion products are offered through an online marketplace.
domain founded_year HQ Location
Pre-owned luxury fashion items are bought and sold online.
domain founded_year HQ Location
Online commission based platform for used luxury fashion products
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Subdial

Frequently Asked Questions about Subdial

When was Subdial founded?

Subdial was founded in 2018 and raised its 1st funding round 2 years after it was founded.

Where is Subdial located?

Subdial is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Subdial?

Ross Crane is the current CEO of Subdial. They have also founded this company.

Is Subdial a funded company?

Subdial is a funded company, having raised a total of $7.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $310K, raised on Aug 31, 2020.

How many employees does Subdial have?

As of Feb 28, 2021, the latest employee count at Subdial is 6.

What does Subdial do?

Subdial was established in 2018 in London, United Kingdom, as an e-commerce platform focused on the luxury watch sector. Second-hand watches from multiple brands are bought and sold through the site, with features allowing users to list and sell their own items. Operations center on facilitating secure transactions in the pre-owned watch market, primarily serving international buyers and sellers.

Who are the top competitors of Subdial?

Subdial's top competitors include Cudoni, Open for Vintage and Luxury Promise.

Who are Subdial's investors?

Subdial has 4 investors. Key investors include Active Partners, John Ayton, Christian Woolfenden, and Matt Barker.

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