About Subdial
Subdial is a Retail company based in London (United Kingdom) founded in 2018 by Ross Crane and Christy Davis. Second-hand luxury watches from various brands are traded online. Subdial has raised $7.5 million across 3 funding rounds from investors including Active Partners, John Ayton and Christian Woolfenden. The company has 6 employees. Its chief executive, as recorded, is Ross Crane. Its website subdial.com draws about 304 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is SBDL LIMITED. Its competitors include Cudoni, Luxury Promise and Open for Vintage; 3 of its 3 listed competitors have raised funding.
Company details
Subdial was established in 2018 in London, United Kingdom, as an e-commerce platform focused on the luxury watch sector. Second-hand watches from multiple brands are bought and sold through the site, with features allowing users to list and sell their own items. Operations center on facilitating secure transactions in the pre-owned watch market, primarily serving international buyers and sellers.
- Headquarters London, United Kingdom
- Employees 6
- Founders Ross Crane, Christy Davis
- SectorsRetail
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Phone•••• ••••
- Website subdial.com
- Social LinkedIn
- Legal Name Sbdl Limited
- Date of Incorporation 26 Jun, 2017
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$7.5M (USD)
in 3 rounds
- Latest Funding Round$1.9M (USD), Series A
Dec 2024
- InvestorsActive Partners
& 3 more
- Employee Count6
Funding Insights of Subdial
Subdial has successfully raised a total of $7.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $1.9 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.5M
- Total Rounds 3
- Last Round Series A — $1.9M
- First Round $309,999
(Aug 2020)
- Investors Count 4
All 3 funding rounds of Subdial with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | $1.9M | Series A | – | – | |
| Dec 2021 | $5.29M | Series A | – | – | |
| Aug 2020 | $309,999 | Seed | – | – | – |
4 investors in total: 1 institutional and 3 angel.
Investors in Subdial
Subdial has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Active Partners, John Ayton and Christian Woolfenden.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Active Partners is engaged in consumer-focused brand investments. | active.partners | London, United Kingdom | ||
JA John Ayton | Indian angel investor with focus on early-stage startups and technology ventures. | unknown_c6b08bd99f8c4e449 | ||
CW Christian Woolfenden | unknown_5699f28ae3e74dceb | |||
MB Matt Barker | Angel investor focusing on Indian startups, tech enthusiast | unknown_919586c7791548d18 |
Investor details for Subdial
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People of Subdial
2 people are tracked at Subdial (2 in leadership); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Ross Crane | Co-Founder & CEO | Leadership |
Christy Davis | Co-Founder | Leadership |
Complete people profiles for Subdial
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Timeline of Subdial
3 dated milestones of Subdial across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Subdial is founded.
- Funding First funding round of $310K.
- Funding Latest funding round, Series A, of $1.9M.
Competitors of Subdial
Subdial has 3 listed competitors in our database, 3 of them funded. They include Cudoni, Luxury Promise and Open for Vintage.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cudoni.com | 2015 | London, United Kingdom | $17.65M | 31 | Pre-owned luxury goods are sold via an online platform. | |
| luxurypromise.com | 2016 | London, United Kingdom | $18.45M | 3 | Pre-owned luxury fashion accessories are consigned through an online platform. | |
| openforvintage.com | 2014 | London, United Kingdom | $3.37M | 6 | Vintage pre-owned fashion products are offered through an online marketplace. |
Detailed competitors of Subdial
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- Full competitor set
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Web traffic of Subdial
The website of Subdial (subdial.com) receives about 303.9K visits a month and ranks #177,630 among all websites worldwide, #9,307 in Jewelry and Luxury Products.
- Monthly visits303.9K
▲ 42.1% vs previous month
- Unique visitors64.5K
per month
- Global rank#177,630
among all websites
- Category rank#9,307
Lifestyle · Jewelry and Luxury Products
- Bounce rate51%
- Pages per visit4.2
- Average visit2 min 42 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Subdial. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
timeline.watch | timeline.watch | 100% | #902,667 | – | |
chrono24.co.uk | chrono24.co.uk | 98% | #37,147 | – | |
| watchfinder.co.uk | 96% | 1.2M | #41,227 | View details | |
jewellerydiscovery.co.uk | jewellerydiscovery.co.uk | 92% | #1,598,333 | – | |
ramsdensjewellery.co.uk | ramsdensjewellery.co.uk | 88% | #145,790 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Subdial
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- 40 similar websites
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Related news about Subdial
Complete news archive for Subdial
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Frequently Asked Questions about Subdial
Subdial was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Subdial is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Ross Crane is the CEO of Subdial, as recorded in our data. They have also founded this company.
Subdial is a funded company, having raised a total of $7.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $310K, raised on Aug 2020.
Subdial has 6 employees.
Subdial was established in 2018 in London, United Kingdom, as an e-commerce platform focused on the luxury watch sector. Second-hand watches from multiple brands are bought and sold through the site, with features allowing users to list and sell their own items. Operations center on facilitating secure transactions in the pre-owned watch market, primarily serving international buyers and sellers.
Subdial's top competitors include Cudoni, Open for Vintage and Luxury Promise.
Subdial has 4 investors. Key investors include Active Partners, John Ayton, Christian Woolfenden, and Matt Barker.
Subdial operates through Sbdl Limited.
The website of Subdial receives about 304 thousand visits a month and ranks #177,630 among all websites worldwide.