About Suger
Suger is a company based in San Francisco (United States) founded in 2022 by Jon Yoo. It operates as a SaaS (Software-as-a-Service). Suger has raised $18.63 million across 3 funding rounds from investors including Threshold, Craft Ventures and Intel Capital. Suger offers products and services including Cloud Marketplace Platform, Co-Sell Solution, and Metering & Billing. Suger operates in a competitive market with competitors including The Agent, easySales, Alephee, Listabl and Zeenk, among others.
- Headquarter San Francisco, United States
- Founders Jon Yoo
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$18.63 M (USD)
in 3 rounds
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Latest Funding Round
$15 M (USD), Series A
Feb 12, 2025
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Investors
Threshold
& 3 more
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Employee Count
Employee Count
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Products & Services of Suger
Suger offers a comprehensive portfolio of products and services, including Cloud Marketplace Platform, Co-Sell Solution, and Metering & Billing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for listing and transacting on cloud marketplaces.
Tool for managing co-sell deals with cloud providers.
Service for converting usage events into billed amounts.
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Funding Insights of Suger
Suger has successfully raised a total of $18.63M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $15.0M
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First Round
First Round
(01 Jun 2023)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2025 | Amount | Series A - Suger | Valuation | Threshold | |
| Nov, 2023 | Amount | Seed - Suger | Valuation | Craft Ventures , Intel Capital | |
| Jun, 2023 | Amount | Seed - Suger | Valuation | Y Combinator |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Suger
Suger has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Threshold, Craft Ventures and Intel Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage startups are funded by Threshold VC firm.
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Founded Year | Domain | Location | |
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Venture capital fund focused on SaaS and consumer sectors
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Founded Year | Domain | Location | |
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Investment in technology startups focusing on compute, AI, and related innovations.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Suger
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Suger
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Suger Comparisons
Competitors of Suger
Suger operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Agent, easySales, Alephee, Listabl and Zeenk, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-channel selling software for fashion e-tailers is offered.
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| domain | founded_year | HQ Location |
Software is provided for integrating eCommerce marketplaces and automating sales.
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| domain | founded_year | HQ Location |
Informal distribution software is supplied to brands and retailers.
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| domain | founded_year | HQ Location |
E-commerce product sales optimization platform
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| domain | founded_year | HQ Location |
Online marketplace for electronics, fashion, groceries, and delivery services.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Suger
Frequently Asked Questions about Suger
When was Suger founded?
Suger was founded in 2022 and raised its 1st funding round 1 year after it was founded.
Where is Suger located?
Suger is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Suger?
Jon Yoo is the current CEO of Suger. They have also founded this company.
Is Suger a funded company?
Suger is a funded company, having raised a total of $18.63M across 3 funding rounds to date. The company's 1st funding round was a Seed of $125K, raised on Jun 01, 2023.
What does Suger do?
Suger is established as a prominent API-first SaaS solution focused on cloud marketplace transactions. It is designed to facilitate listing, co-selling, and managing sales on platforms like AWS, Azure, and GCP. Comprehensive tools for offer management, usage metering, billing, and revenue reporting are provided. Integration with CRM and other workflow tools is supported to streamline operations. The platform serves various B2B clients aiming to optimize their cloud marketplace presence and sales performance.
Who are the top competitors of Suger?
What products or services does Suger offer?
Suger offers Cloud Marketplace Platform, Co-Sell Solution, and Metering & Billing.
Who are Suger's investors?
Suger has 4 investors. Key investors include Threshold, Craft Ventures, Intel Capital, and Y Combinator.