About Sulake
Sulake is a Technology company based in Helsinki (Finland) founded in 2000, and was acquired by Azerion in January 2021. Metaverse social networking and online games are developed by Sulake. It operates in the Technology and Media & Entertainment sectors. Sulake has raised $11.65 million across 2 funding rounds from investors including Elisa, 3i Group and Azerion. Its website sulake.com draws about 25 thousand monthly visits. Sulake offers products and services including Habbo and Hotel Hideaway. Its focus areas include Mobile, Mobile Gaming, Game Developers and Casual. Its legal entity is Sulake Oy.
Company details
Sulake was founded in 2000 and is headquartered in Helsinki, Finland. Operations focus on the game development sector, with online social games such as Habbo and Hotel Hideaway created for mobile and console platforms. A metaverse-oriented social networking service is maintained, featuring virtual currency-based trading. Income is derived from advertisements and in-app purchases.
- Headquarters Helsinki, Finland
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website sulake.com
- Social LinkedIn X
- Acquired by Azerion (Jan 2021)
- Legal Name Sulake Oy
Products & Services of Sulake
Sulake offers a comprehensive portfolio of products and services, including Habbo and Hotel Hideaway.
Online hangout for users to interact and share content virtually.
3D mobile app for social interactions in a virtual environment.
Funding Insights of Sulake
Sulake has successfully raised a total of $11.65M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $7.65 million completed in July 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.65M
- Total Rounds 2
- Last Round Series B — $7.65M
- First Round $4M
(Dec 2003)
- Investors Count 2
All 2 funding rounds of Sulake with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2006 | $7.65M | Series B | – | – | |
| Dec 2003 | $4M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in Sulake
Sulake has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Elisa, 3i Group and Azerion.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on mid-market businesses | 1945 | 3i.com | London, United Kingdom | |
Early-stage venture capital is invested in European startups across sectors. | lifelineventures.com | Helsinki, Finland | ||
PE and VC fund focused on fintech, Adtech, gaming, eCommerce, and multiple sectors | softbank.com | Newton, United States | ||
Provider of a digital platform for media management | 2016 | azerion.com | Amsterdam, Netherlands | |
Telecommunications and digital services are provided for sustainable development. | 1995 | elisa.com | Helsinki, Finland |
Investor details for Sulake
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Sulake
18 people are tracked at Sulake (2 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Sarah G. | Head Of Customer Experience (hotel Hideaway) | Leadership |
Mika T. | Product Director | Leadership |
Izabela Z. | Senior Customer Experience Specialist | Team |
Matti Sillanpää | Technical Lead | Team |
Jennifer Wu | Lead Designer | Team |
Eija Kulmala | Backend Software Developer | Team |
Wille Frankenhaeuser | Senior Software Developer | Team |
Henni S. | Senior 3d Artist | Team |
Thiago Martini | Customer Experience Manager In Sulake | Team |
Sami E. | Backend Software Developer | Team |
Antti Kangas | Junior Software Developer | Team |
Ivan Semjonin | QA Manager | Team |
Dan Huiko | Unity Developer | Team |
Valentina Cataldo | Customer Experience Manager | Team |
Leticia Solera (she/her) | CX Team Leader | Team |
José Luis Pastor | Customer Experience Team Leader | Team |
Marcus Imaizumi | Country Manager | Team |
Emma Kunnari | Content Designer | Team |
Complete people profiles for Sulake
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Sulake
7 dated milestones of Sulake across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Sulake is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B, of $7.7M.
- Exit Acquired by Lifeline Ventures.
- Exit Acquired by Elisa.
- Exit Acquired by Azerion.
- Exit Acquired by Azerion.
Web traffic of Sulake
The website of Sulake (sulake.com) receives about 24.8K visits a month.
- Monthly visits24.8K
▲ 1% vs previous month
Websites whose visitors overlap most with Sulake. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
habbo.wikia.com | habbo.wikia.com | 100% | – | ||
habbo.com | habbo.com | 100% | #67,061 | – | |
habbo-happy.net | habbo-happy.net | 76% | #288,847 | – | |
thishabbo.com | thishabbo.com | 73% | – | ||
rd.glispa.com | rd.glispa.com | 73% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Sulake
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Sulake
Complete news archive for Sulake
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Frequently Asked Questions about Sulake
Sulake was founded in 2000 and raised its 1st funding round 3 years after it was founded.
Sulake is headquartered in Helsinki, Finland.
Sulake is a funded company, having raised a total of $11.65M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Dec 2003.
Sulake was founded in 2000 and is headquartered in Helsinki, Finland. Operations focus on the game development sector, with online social games such as Habbo and Hotel Hideaway created for mobile and console platforms. A metaverse-oriented social networking service is maintained, featuring virtual currency-based trading. Income is derived from advertisements and in-app purchases.
Sulake offers Habbo and Hotel Hideaway.
Sulake has 5 investors. Key investors include Elisa, 3i Group, Azerion, SoftBank, and Lifeline Ventures.
Sulake operates through Sulake Oy.
Yes. Sulake was acquired by Azerion in January 2021.