SUPA

Singapore, Singapore Founded: 2014 • Age: 12 yrs Acquired By TDCX
Developer of a data labelling technology
Annual revenue - Latest available
Total funding - 4 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 2 Services tracked
Competitors 10 Brand Intelligence

About SUPA

SUPA is a company based in Singapore (Singapore) founded in 2014 by Susian Yeap, Isaac Heng Wai Tan, and Mark Koh was acquired by TDCX in June 2025. SUPA offers products and services including Data Labeling Service and Expert Curation. SUPA operates in a competitive market with competitors including Snorkel AI, DataLoop, Encord, Labelbox and Granica, among others.

  • Headquarter Singapore, Singapore
  • Founders Susian Yeap, Isaac Heng Wai Tan, Mark Koh
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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Operational Areas
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
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  • Net Profit
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  • EBITDA
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  • Latest Funding Round
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  • Investors
  • Employee Count
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  • Acquired by
    TDCX

    (Jun 20, 2025)

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Products & Services of SUPA

SUPA offers a comprehensive portfolio of products and services, including Data Labeling Service and Expert Curation.

Product name locked
Category locked
Primary

Provides annotation for training AI models with high accuracy.

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Curation of specialized knowledge for AI enhancement projects.

People of SUPA

Headcount 10-50
Employee Profiles 13
Employee Profiles
People
Tec Soon Chow
Software Development Engineer
People
Jonathan Chu
Head of Delivery
People
Apurba Shrestha
Project Delivery Manager
People
Rebekah Cheng
Chief Of Staff, Product & Design

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Funding Insights of SUPA

Investors in SUPA

SUPA has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Axiata Group, TDCX and Mavcap.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage tech startups are funded and accelerated by Iterative.
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Venture capital firm investing in multiple sectors
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Investor details for SUPA

Investor domains, locations, round participation, and complete history require an active premium plan.

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  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by SUPA

Investments
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Investment portfolio details for SUPA

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
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Financial Statements - SUPA

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Detailed financials for SUPA

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Supa Comparisons

SUPA Primary company
Description
Developer of a data labelling technology
Location
Singapore, Singapore
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for SUPA

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of SUPA

SUPA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Snorkel AI, DataLoop, Encord, Labelbox and Granica, among others.

Company Name Domain Founded year HQ Location Description
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AI development processes offering programmatic solutions
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Provider of an AI annotation and management platform
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Cloud based platform offering image and video analytics solutions
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Training data platform for AI applications is provided.
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AI efficiency platform for AI training
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Offers AI training data, annotation, and services for enterprise AI development.
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Detailed competitors of SUPA

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Latest news on Supa

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Complete news archive for SUPA

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Frequently Asked Questions about SUPA

SUPA was founded in 2014 and raised its 1st funding round 1 year after it was founded.

SUPA is headquartered in Singapore, Singapore.

Mark Koh is the current CEO of SUPA. They have also founded this company.

SUPA was founded in 2014 in Singapore as a developer of data labeling technology within the AI and machine learning sector. Solutions are provided for labeling photos, text, audio, and video recordings, with API connectivity enabling organizations to access labeled datasets for training purposes. Operations focus on delivering scalable data preparation tools to support model development across various industries.

SUPA's top competitors include DataLoop, Snorkel AI and Encord.

SUPA offers Data Labeling Service and Expert Curation.

SUPA has 7 investors. Key investors include Axiata Group, TDCX, Mavcap, Iterative, and Patamar Capital.

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