About SUPA
SUPA is a Technology company based in Singapore (Singapore) founded in 2014 by Susian Yeap, Isaac Heng Wai Tan, and Mark Koh, and was acquired by TDCX in June 2025. Developer of a data labelling technology. Its chief executive, as recorded, is Mark Koh. SUPA offers products and services including Data Labeling Service and Expert Curation. Its focus areas include High Tech, AI Infrastructure, Enabling Technologies and Software.
Company details
SUPA was founded in 2014 in Singapore as a developer of data labeling technology within the AI and machine learning sector. Solutions are provided for labeling photos, text, audio, and video recordings, with API connectivity enabling organizations to access labeled datasets for training purposes. Operations focus on delivering scalable data preparation tools to support model development across various industries.
- InvestorsAxiata Group
& 6 more
- Acquired byTDCX
(Jun 2025)
Products & Services of SUPA
SUPA offers a comprehensive portfolio of products and services, including Data Labeling Service and Expert Curation.
Provides annotation for training AI models with high accuracy.
Curation of specialized knowledge for AI enhancement projects.
Funding Insights of SUPA
- Total Rounds 4
- Investors Count 6
All 4 funding rounds of SUPA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | Series A | – | Iterative | – | |
| Jun 2019 | Series A | – | – | ||
| Sep 2017 | Series A | – | – | ||
| Dec 2015 | Seed | – | – |
7 investors in total: 7 institutional.
Investors in SUPA
SUPA has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Axiata Group, TDCX and Mavcap.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups are funded and accelerated by Iterative. | iterative.vc | Singapore, Singapore | ||
Venture capital firm investing in multiple sectors | patamar.com | Bengaluru, India | ||
| csv.com.my | ||||
Tech focused early stage VC firm investing in Malaysia | intrescapital.com | Kuala Lumpur, Malaysia | ||
Early-stage investments in technology sectors are made by Mavcap. | 2001 | mavcap.com | Kuala Lumpur, Malaysia | |
Telecommunication services are provided by Axiata Group across Asia. | 1992 | axiata.com | Kuala Lumpur, Malaysia | |
Provider of marketing services | 1995 | tdcx.com | Singapore, Singapore |
Investor details for SUPA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SUPA
15 people are tracked at SUPA (7 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Susian Yeap | Co-Founder | Leadership |
Isaac Heng Wai Tan | Co-Founder | Leadership |
Mark Koh | Co-Founder & CEO | Leadership |
Daniel Kee | Head of Finance | Leadership |
Jonathan Chu | Head of Delivery | Leadership |
Rebekah Cheng | Chief Of Staff, Product & Design | Leadership |
Susian Y. | Co-founder & Chief Of People | Leadership |
Min Lee | Client Success Lead | Team |
Sunnie Loh | Business Specialist (Systems & Processes) | Team |
Tec Soon Chow | Software Development Engineer | Team |
Sabrina Zariman | Senior Business Operations Analyst | Team |
Ee Kin Wong | Senior Business Operations Analyst | Team |
Apurba Shrestha | Project Delivery Manager | Team |
Yeong Yih Low | Senior Software Development Engineer | Team |
Zoe Lee | Software Development Engineer | Team |
Complete people profiles for SUPA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SUPA
4 dated milestones of SUPA across 11 years, from founding to its latest funding, stage changes and deals.
- Founded SUPA is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Exit Acquired by TDCX.
Web traffic of SUPA
The website of SUPA (supa.so) receives about 5.9K visits a month.
- Monthly visits5.9K
▼ 35.8% vs previous month
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Frequently Asked Questions about SUPA
SUPA was founded in 2014 and raised its 1st funding round 1 year after it was founded.
SUPA is headquartered in Singapore, Singapore.
Mark Koh is the CEO of SUPA, as recorded in our data. They have also founded this company.
SUPA was founded in 2014 in Singapore as a developer of data labeling technology within the AI and machine learning sector. Solutions are provided for labeling photos, text, audio, and video recordings, with API connectivity enabling organizations to access labeled datasets for training purposes. Operations focus on delivering scalable data preparation tools to support model development across various industries.
SUPA offers Data Labeling Service and Expert Curation.
SUPA has 7 investors. Key investors include Axiata Group, TDCX, Mavcap, Iterative, and Patamar Capital.
Yes. SUPA was acquired by TDCX in June 2025.