About SuperATV
SuperATV is a Transportation, Automotive & Logistics company based in Madison (United States) founded in 2003, and was acquired by Dorman Products in August 2022. Manufacturer and supplier of automotive components. SuperATV has completed 2 acquisitions, including Assault Industries and Keller Performance Products. Its website superatv.com draws about 473 thousand monthly visits. Its focus areas include Auto, Auto Components and Multi Category. Its competitors include Cummins, Cooper Standard and Delphi Technologies; 1 of its 3 listed competitors has raised funding.
Company details
SuperATV was founded in 2003 and is headquartered in Madison, United States. Automotive components, particularly for off-road vehicles, are produced and distributed by the company within the automotive sector. Operations involve design, manufacturing, and supply chain management, with products reaching customers across the U.S. through direct sales and partnerships. The focus remains on reliable parts for recreational and utility vehicles.
- Headquarters Madison, United States
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles · Motorcycles
- Website superatv.com
- Social X Facebook Instagram YouTube
- Acquired by Dorman Products (Aug 2022)
- Investors
- Investments & AcquisitionsAssault Industries
& 1 more
- Acquired byDorman Products
(Aug 2022)
Apps and channels of SuperATV
its YouTube channel SuperATV has 32.6K subscribers and 30 videos.
Videos from SuperATV
The most watched videos on SuperATV's YouTube channel, SuperATV (32.6K subscribers). Click a video to play it here.
More on SuperATV.
Investors in SuperATV
SuperATV has secured backing from 1 investor. Prominent investors backing the company include Dorman Products.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Original equipment manufacturer for the automotive industry | 1918 | dormanproducts.com | Colmar, France |
Investor details for SuperATV
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SuperATV
6 people are tracked at SuperATV (2 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Lindsay Hunt | CEO | Leadership |
Jay King | Senior Director Of Strategy And Business Development | Leadership |
Amber Walls | Executive Assistant | Team |
Nick Phillips | Business Development Manager | Team |
Chris Shelton | Lead Business Development Manager | Team |
David Lodermeier | Super Atv Sales Representative | Team |
Complete people profiles for SuperATV
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SuperATV
SuperATV has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Assault Industries and Keller Performance Products.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Automotive motor parts are manufactured for performance applications. | kellerperformanceproducts.com | United States | 2016 | Jun 2022 | •••• | |
UTV accessories are supplied to manufacturing industries worldwide. | assaultind.com | Garden Grove, United States | 2013 | Jan 2022 | •••• |
Complete acquisition details for SuperATV
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SuperATV
4 dated milestones of SuperATV across 19 years, from founding to its latest funding, stage changes and deals.
- Founded SuperATV is founded.
- Acquisition Acquires Assault Industries.
- Acquisition Acquires Keller Performance Products.
- Exit Acquired by Dorman Products.
Competitors of SuperATV
SuperATV has 3 listed competitors in our database, 1 of them funded. They include Cummins, Cooper Standard and Delphi Technologies.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cummins.com | 1919 | United States | 36,826 | Manufacturer of gas-powered construction equipment | ||
| cooperstandard.com | 1960 | Novi, United States | $51.1M | 40 | Systems and components for the automotive industry are supplied worldwide. | |
| delphi.com | 1994 | Auburn Hills, United States | Manufacturer and supplier of automotive parts to OEMs |
Detailed competitors of SuperATV
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SuperATV
The website of SuperATV (superatv.com) receives about 472.7K visits a month and ranks #132,957 among all websites worldwide, #2,836 in Motorcycles.
- Monthly visits472.7K
▲ 46.6% vs previous month
- Unique visitors150.3K
per month
- Global rank#132,957
among all websites
- Category rank#2,836
Vehicles · Motorcycles
- Bounce rate54%
- Pages per visit3.2
- Average visit2 min 17 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with SuperATV. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| highlifter.com | 100% | #1,103,958 | View details | ||
sidebysidesports.com | sidebysidesports.com | 93% | #803,272 | – | |
partzilla.com | partzilla.com | 92% | #27,238 | – | |
| sidebysidestuff.com | 91% | 60.8K | #617,921 | View details | |
rockymountainatvmc.com | rockymountainatvmc.com | 88% | #32,500 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SuperATV
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Automotive Manufacturing & Components
3 companies that operate in the same segment as SuperATV (Automotive Manufacturing & Components) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of infotainment and audio solutions for multiple sectors | 1980 | Stamford, Connecticut, United States | ||||
Manufacturer of gas-powered construction equipment | 1919 | United States | USD 1.21 B | 5,230 | ||
Motor vehicles and parts are manufactured, imported, distributed, and sold. | 1994 | Irvine, California, United States | USD 79.03 B | 35,750 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Superatv
Complete news archive for SuperATV
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about SuperATV
SuperATV was founded in 2003.
SuperATV is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.
SuperATV was founded in 2003 and is headquartered in Madison, United States. Automotive components, particularly for off-road vehicles, are produced and distributed by the company within the automotive sector. Operations involve design, manufacturing, and supply chain management, with products reaching customers across the U.S. through direct sales and partnerships. The focus remains on reliable parts for recreational and utility vehicles.
SuperATV's top competitors include Cummins, Cooper Standard and Delphi Technologies.
SuperATV has made 2 acquisitions, including Assault Industries, and Keller Performance Products.
SuperATV has 1 investor. Key investors include Dorman Products.
Yes. SuperATV was acquired by Dorman Products in August 2022.
The website of SuperATV receives about 473 thousand visits a month and ranks #132,957 among all websites worldwide.