About Superfeet
Superfeet is a Consumer company based in Ferndale (United States) founded in 1977, and was acquired by Westward Partners in June 2021. Custom and off-the-shelf supportive insoles are manufactured for various activities. Superfeet has completed 1 acquisition, including RSscan International. Its website superfeet.com draws about 199 thousand monthly visits. Its focus areas include Consumer Goods, Footwear Brands and Therapeutic Footwear. Its legal entity is Superfeet Worldwide.
Company details
Founded in 1977 and based in Ferndale, United States, the company operates in the orthotics sector. Insoles are designed and produced for everyday use and sports, including pre-made options by activity type and custom 3D-printed versions based on biometric scans. Products address conditions such as plantar fasciitis, with materials like carbon fiber and supercritical foam incorporated in manufacturing.
- Headquarters Ferndale, United States
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website superfeet.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Westward Partners (Jun 2021)
- Legal Name Superfeet Worldwide
- Investors
- Investments & Acquisitions
- Acquired byWestward Partners
(Jun 2021)
Apps and channels of Superfeet
its YouTube channel Superfeet Insoles has 605 subscribers and 30 videos.
Videos from Superfeet
The most watched videos on Superfeet's YouTube channel, Superfeet Insoles (605 subscribers). Click a video to play it here.
More on Superfeet Insoles.
Investors in Superfeet
Superfeet has secured backing from 1 investor. Prominent investors backing the company include Westward Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| westwardpartnersllc.com |
Investor details for Superfeet
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- Round participation
- Investor portfolios
- Co-investor network
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People of Superfeet
47 people are tracked at Superfeet (11 in leadership, 36 in team).
| Name | Role | Group |
|---|---|---|
Jiewei Fridgen | Vice President Of Global Operations | Leadership |
Jonathan Koncz | Director Of Operations And 3d Print Operations | Leadership |
Colin Andrews | Director Of Sales - Work & Strategic Partnerships | Leadership |
Trip Randall | CEO of Superfeet | Leadership |
Dan Spitzer | Chief Operating Officer | Leadership |
Brian Mastrofino | Vice President Of Sales Operations & Support | Leadership |
Matt Gooch Ms, C.ped. | Vice President Of Product And Innovation | Leadership |
Anne Campbell | Executive Assistant To Chief Executive Officer | Leadership |
Kathryn McKenzie | Chief Financial Officer | Leadership |
Kathleen Champagne | Director, Global Retail Performance | Leadership |
Julie Marletto | Director Of Project Management | Leadership |
Lea Thompson | Inside Sales Representative | Team |
Chris Wickham | Operations Production Manager | Team |
Justin Wager | Sr Manager, Global Education - Retail | Team |
Olivia Scalzitti | Field Experience Manager - East | Team |
Mark Fujioka | Sales Representative | Team |
Neil Williamson | Sales Representative | Team |
Bjarne Stouthart | Account Manager Benelux (via Essential Basics) | Team |
Kevin Murphy | National Key Account Manager | Team |
Margaret Woodfield | Clinical And Key Account Manager | Team |
27 more people are available in the full profile.
Complete people profiles for Superfeet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Investments & Acquisitions by Superfeet
Superfeet has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include RSscan International.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of foot scanning solutions for footwear shops | rsscan.com | Beringen, Belgium | 1998 | Jun 2019 | •••• |
Complete acquisition details for Superfeet
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Superfeet
3 dated milestones of Superfeet across 44 years, from founding to its latest funding, stage changes and deals.
- Founded Superfeet is founded.
- Acquisition Acquires RSscan International.
- Exit Acquired by Westward Partners.
Web traffic of Superfeet
The website of Superfeet (superfeet.com) receives about 199.5K visits a month and ranks #202,454 among all websites worldwide, #10,694 in Fashion and Apparel.
- Monthly visits199.5K
- Unique visitors103.1K
per month
- Global rank#202,454
among all websites
- Category rank#10,694
Lifestyle · Fashion and Apparel
- Bounce rate37%
- Pages per visit2.7
- Average visit1 min 19 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Superfeet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theinsolestore.com | theinsolestore.com | 100% | #414,652 | – | |
| zappos.com | 89% | 20.7M | #1,928 | View details | |
keenfootwear.com | keenfootwear.com | 89% | #27,519 | – | |
spenco.com | spenco.com | 85% | #1,419,259 | – | |
| bestinsoles.com | 79% | 680.7K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Superfeet
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Footwear Brands
3 companies that operate in the same segment as Superfeet (Footwear Brands) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of footwear | 2002 | Broomfield, Colorado, United States | USD 4.04 B | 7,910 | ||
Internet first brand offering eco-friendly footwear for men and women | 2015 | San Francisco, California, United States | USD 254.66 M | USD 152.47 M | 388 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | USD 2.25 B | 10,400 |
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Frequently Asked Questions about Superfeet
Superfeet was founded in 1977.
Superfeet is headquartered in Ferndale, United States. It is registered at Ferndale, California, United States.
Founded in 1977 and based in Ferndale, United States, the company operates in the orthotics sector. Insoles are designed and produced for everyday use and sports, including pre-made options by activity type and custom 3D-printed versions based on biometric scans. Products address conditions such as plantar fasciitis, with materials like carbon fiber and supercritical foam incorporated in manufacturing.
Superfeet has made 1 acquisition, including RSscan International.
Superfeet has 1 investor. Key investors include Westward Partners.
Superfeet operates through Superfeet Worldwide.
Yes. Superfeet was acquired by Westward Partners in June 2021.
The website of Superfeet receives about 199 thousand visits a month and ranks #202,454 among all websites worldwide.