About Supponor
Supponor is a company based in London (United Kingdom) founded in 2006 was acquired by TGI Sport in August 2024.. Supponor has raised $36.79 million across 5 funding rounds from investors including European Union, EIC Fund and Sports Investment Partners. The company has 30 employees as of June 30, 2021. Supponor offers products and services including Virtual Advertising Solution, HUB LIVE, and AIR Technology. Supponor operates in a competitive market with competitors including Supersonic, Zattoo, Chartboost, Bidstack and INVIDI Technologies, among others.
- Headquarter London, United Kingdom
- Employees 30 as on 30 Jun, 2021
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Supponor Holding Limited
- Date of Incorporation 25 Jun, 2013
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$36.79 M (USD)
in 5 rounds
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Latest Funding Round
$1.38 M (USD), Grant
Jan 31, 2019
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Investors
European Union
& 5 more
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Employee Count
30
as on Jun 30, 2021
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Acquired by
TGI Sport
(Aug 22, 2024)
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Products & Services of Supponor
Supponor offers a comprehensive portfolio of products and services, including Virtual Advertising Solution, HUB LIVE, and AIR Technology. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables real-time digital overlays for sports ads
Facilitates virtual advertising in live sports events
Provides post-event analysis for advertising optimization
Funding Insights of Supponor
Supponor has successfully raised a total of $36.79M across 5 strategic funding rounds. The most recent funding activity was a Grant round of $1.38 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Grant — $1.4M
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First Round
First Round
(28 Aug 2008)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2019 | Amount | Grant - Supponor | Valuation |
investors |
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| Apr, 2016 | Amount | Series B - Supponor | Valuation |
investors |
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| Jun, 2015 | Amount | Grant - Supponor | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Supponor
Supponor has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, EIC Fund and Sports Investment Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Government agency and accelerator focusing on innovative startups and SMEs
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Founded Year | Domain | Location | |
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Early-stage startups are funded by Northzone venture capital.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Supponor
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Supponor
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Supponor Comparisons
Competitors of Supponor
Supponor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Supersonic, Zattoo, Chartboost, Bidstack and INVIDI Technologies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
Platform offering ad insertion solution
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| domain | founded_year | HQ Location |
Ads monetization platform based on mobile games
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| domain | founded_year | HQ Location |
In-game advertising platform is provided for developers and advertisers.
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| domain | founded_year | HQ Location |
Platform offering linear TV ad insertion software
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| domain | founded_year | HQ Location |
Networks of games, monetization tools, and content channels are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Supponor
Frequently Asked Questions about Supponor
When was Supponor founded?
Supponor was founded in 2006 and raised its 1st funding round 2 years after it was founded.
Where is Supponor located?
Supponor is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Supponor a funded company?
Supponor is a funded company, having raised a total of $36.79M across 5 funding rounds to date. The company's 1st funding round was a Grant of $1.32M, raised on Aug 28, 2008.
How many employees does Supponor have?
As of Jun 30, 2021, the latest employee count at Supponor is 30.
What does Supponor do?
Supponor was founded in 2006 and is headquartered in London, United Kingdom. Operations focus on the sports advertising sector, where a platform is provided for customer-specific perimeter advertising. DBRLive technology is utilized to insert virtual digital content onto billboards within live broadcast streams. AI is employed to integrate ad content seamlessly into TV transmissions, enabling targeted displays during sports events.
Who are the top competitors of Supponor?
Supponor's top competitors include Supersonic, Chartboost and Zattoo.
What products or services does Supponor offer?
Supponor offers Virtual Advertising Solution, HUB LIVE, and AIR Technology.
Who are Supponor's investors?
Supponor has 6 investors. Key investors include European Union, EIC Fund, Sports Investment Partners, Northzone, and Conor.
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