Supponor

London, United Kingdom Founded: 2006 • Age: 20 yrs Acquired By TGI Sport
In-game advertising solutions are delivered via AI-driven virtual technology.
Annual revenue - Latest available
Total funding $36.8M 5 rounds
Employees 30 Tracked headcount
Investors 6 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Supponor

Supponor is a company based in London (United Kingdom) founded in 2006 was acquired by TGI Sport in August 2024. Supponor has raised $36.79 million across 5 funding rounds from investors including European Union, EIC Fund and Sports Investment Partners. The company has 30 employees as of June 30, 2021. Supponor offers products and services including Virtual Advertising Solution, HUB LIVE, and AIR Technology. Supponor operates in a competitive market with competitors including Supersonic, Zattoo, Chartboost, Bidstack and INVIDI Technologies, among others.

  • Headquarter London, United Kingdom
  • Employees 30 as on 30 Jun, 2021
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Supponor Holding Limited
  • Date of Incorporation 25 Jun, 2013
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Gaming & Interactive Entertainment Unlock Sub-Sector Unlock Segment
Media & Entertainment → Sports, Events & Attractions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $36.79 M (USD)

    in 5 rounds

  • Latest Funding Round
    $1.38 M (USD), Grant

    Jan 31, 2019

  • Investors
  • Employee Count
    30

    as on Jun 30, 2021

  • Acquired by
    TGI Sport

    (Aug 22, 2024)

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Products & Services of Supponor

Supponor offers a comprehensive portfolio of products and services, including Virtual Advertising Solution, HUB LIVE, and AIR Technology.

Product name locked
Category locked
Primary

Enables real-time digital overlays for sports ads

Product name locked
Category locked
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Facilitates virtual advertising in live sports events

Product name locked
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Provides post-event analysis for advertising optimization

Funding Insights of Supponor

Supponor has successfully raised a total of $36.79M across 5 strategic funding rounds. The most recent funding activity was a Grant round of $1.38 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Supponor

Supponor has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, EIC Fund and Sports Investment Partners.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Government agency and accelerator focusing on innovative startups and SMEs
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Early-stage startups are funded by Northzone venture capital.
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Investments & Acquisitions by Supponor

Investments
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Investment portfolio details for Supponor

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Financial Statements - Supponor

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Detailed financials for Supponor

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Supponor Comparisons

Supponor Primary company
Description
In-game advertising solutions are delivered via AI-driven vi...
Location
London, United Kingdom
Founded Year
2006
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
30
As of 2021
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Peer comparison for Supponor

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Competitors of Supponor

Supponor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Supersonic, Zattoo, Chartboost, Bidstack and INVIDI Technologies, among others.

Company Name Domain Founded year HQ Location Description
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Game publishing solutions are provided by Supersonic for developers.
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Platform offering ad insertion solution
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Ads monetization platform based on mobile games
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In-game advertising platform is provided for developers and advertisers.
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Platform offering linear TV ad insertion software
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Networks of games, monetization tools, and content channels are provided.
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Detailed competitors of Supponor

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Latest news on Supponor

TGI Sport’s Acquisition Of Supponor
Globallegalchronicle1 year ago
Tgi Sport Acquires Supponor
Advanced-Television2 years ago
Supponor appoints Green as CEO
Advanced-Television2 years ago
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Frequently Asked Questions about Supponor

Supponor was founded in 2006 and raised its 1st funding round 2 years after it was founded.

Supponor is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Supponor is a funded company, having raised a total of $36.79M across 5 funding rounds to date.

As of Jun 30, 2021, the latest employee count at Supponor is 30.

Supponor was founded in 2006 and is headquartered in London, United Kingdom. Operations focus on the sports advertising sector, where a platform is provided for customer-specific perimeter advertising. DBRLive technology is utilized to insert virtual digital content onto billboards within live broadcast streams. AI is employed to integrate ad content seamlessly into TV transmissions, enabling targeted displays during sports events.

Supponor's top competitors include Supersonic, Chartboost and Zattoo.

Supponor offers Virtual Advertising Solution, HUB LIVE, and AIR Technology.

Supponor has 6 investors. Key investors include European Union, EIC Fund, Sports Investment Partners, Northzone, and Conor.

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