About SureBaby
SureBaby is a Consumer company based in Toronto (Canada) founded in 1999, and was acquired by EQWorks in September 2010. Online parenting content, forums, and guides for mothers are provided. It operates in the Consumer and Media & Entertainment sectors. The company was acqui-hired. Its focus areas include Retail, Mom & Baby Care, Content Platforms and Internet First Media.
Company details
SureBaby was established in 1999 in Toronto, Canada, as an online platform in the parenting sector. Content such as articles and blogs on pregnancy, childbirth, and child upbringing is offered to mothers. A QA forum enables queries on child-related topics and the sharing of baby product recommendations. Videos, guides, and tools for child name selection are also included. Acquisition by Cyberplex occurred in August 2010.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsConsumerMedia & Entertainment
- Website surebaby.com
- Social LinkedIn X Facebook
- Acquired by EQWorks (Sep 2010)
Investors in SureBaby
SureBaby has secured backing from 1 investor. Prominent investors backing the company include EQWorks.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Target, monitor and adapt campaigns in real-time | 1997 | eqworks.com | Toronto, Canada |
Investor details for SureBaby
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of SureBaby
2 dated milestones of SureBaby across 11 years, from founding to its latest funding, stage changes and deals.
- Founded SureBaby is founded.
- Exit Acquired by EQWorks.
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Frequently Asked Questions about SureBaby
SureBaby was founded in 1999.
SureBaby is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
SureBaby was established in 1999 in Toronto, Canada, as an online platform in the parenting sector. Content such as articles and blogs on pregnancy, childbirth, and child upbringing is offered to mothers. A QA forum enables queries on child-related topics and the sharing of baby product recommendations. Videos, guides, and tools for child name selection are also included. Acquisition by Cyberplex occurred in August 2010.
SureBaby has 1 investor. Key investors include EQWorks.
Yes. SureBaby was acquired by EQWorks in September 2010.