About Surefoot
Surefoot is a Consumer company based in Park City (United States) founded in 2001 by Bob Shay, and was acquired by SureWerx in November 2019. Ski boots are designed and manufactured by the Surefoot brand. Surefoot has completed 1 acquisition, including Super Runners Shop. Its website surefoot.com draws about 48 thousand monthly visits. Its focus areas include Consumer Goods and Sportswear. Its legal entity is Surefoot, Inc.
Company details
Surefoot was established in 2001 in Park City, United States, as a brand specializing in ski boots. Footwear for skiing is developed, produced, and distributed through retail and online channels. Operations center on the outdoor sports equipment sector, with emphasis on performance-oriented products. The company is led by Bob Shay in the role of founder and president. Its domain, surefoot.com, supports digital engagement and sales.
- Investors
- Investments & Acquisitions
- Acquired bySureWerx
(Nov 2019)
Apps and channels of Surefoot
its YouTube channel Aspen Snowmass has 4.01K subscribers and 30 videos.
Videos from Surefoot
The most watched videos on Surefoot's YouTube channel, Aspen Snowmass (4.01K subscribers). Click a video to play it here.
More on Aspen Snowmass.
Investors in Surefoot
Surefoot has secured backing from 1 investor. Prominent investors backing the company include SureWerx.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Professional-grade tools, equipment, and safety gear are manufactured and supplied. | 1957 | surewerx.com | Coquitlam, Canada |
Investor details for Surefoot
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Surefoot
26 people are tracked at Surefoot (3 in leadership, 23 in team).
| Name | Role | Group |
|---|---|---|
Bob Shay | Founder & President | Leadership |
Sarah Hawkins | Assistant To Ceo, Project Manager | Leadership |
Oliver Holmes | General Manager | Leadership |
Jonathan Law | GM | Team |
Connor Klein | Assistant Manager | Team |
Jason Hardy | Sales Operations Manager | Team |
Justin Belleau | Boot Fitter/ Sales | Team |
Ted Cobleigh | Manager | Team |
Barry Woods | VPO | Team |
Derek Scheer | Manager | Team |
Kate McRedmond | Marketing Graphic Designer | Team |
Sierra Shay | Marketing And Communications Manager | Team |
Ari Goosen | Manager | Team |
Lukas Marble | Sales Associate + Technician | Team |
Adam Cota | Sales Tecnition | Team |
Chris Prackup | Sales Technician | Team |
Jenifer Shay | Sales/owner | Team |
Tyler Cataldo | Conforma Outside Sales | Team |
Jonathan C. Page | Bootfitter | Team |
Beth Cummings | HR Specialist | Team |
6 more people are available in the full profile.
Complete people profiles for Surefoot
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Surefoot
Surefoot has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Super Runners Shop.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Shoes, apparel, and accessories are retailed by Super Runners Shop. | superrunnersshop.com | Brooklyn, United States | 1977 | May 2012 | •••• |
Complete acquisition details for Surefoot
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Surefoot
3 dated milestones of Surefoot across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Surefoot is founded.
- Acquisition Acquires Super Runners Shop.
- Exit Acquired by SureWerx.
Web traffic of Surefoot
The website of Surefoot (surefoot.com) receives about 48.4K visits a month.
- Monthly visits48.4K
▲ 41.7% vs previous month
Websites whose visitors overlap most with Surefoot. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
winterwalking.com | winterwalking.com | 100% | #1,425,241 | – | |
troutbum2.com | troutbum2.com | 98% | #6,522,351 | – | |
utahvacations.org | utahvacations.org | 98% | #8,913,775 | – | |
destinationsports.com | destinationsports.com | 98% | #6,044,692 | – | |
jakesskirental.com | jakesskirental.com | 98% | #5,024,694 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Surefoot
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 30 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sportswear
3 companies that operate in the same segment as Surefoot (Sportswear) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Fishing apparel and equipment are manufactured for various angler needs. | 1980 | Bozeman, Montana, United States | ||||
Manufacturer of backpacks, luggage, and outdoor apparel | 1979 | Haiku-pauwela, Hawaii, United States | ||||
Designer and retailer of outdoor sandals and related gear | 1989 | Rockford, Illinois, United States |
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Frequently Asked Questions about Surefoot
Surefoot was founded in 2001.
Surefoot is headquartered in Park City, United States. It is registered at Park City, Utah, United States.
Surefoot was established in 2001 in Park City, United States, as a brand specializing in ski boots. Footwear for skiing is developed, produced, and distributed through retail and online channels. Operations center on the outdoor sports equipment sector, with emphasis on performance-oriented products. The company is led by Bob Shay in the role of founder and president. Its domain, surefoot.com, supports digital engagement and sales.
Surefoot has made 1 acquisition, including Super Runners Shop.
Surefoot has 1 investor. Key investors include SureWerx.
Surefoot operates through Surefoot, Inc.
Yes. Surefoot was acquired by SureWerx in November 2019.