About Surest
Surest is a Financial Services company based in Minneapolis (United States) founded in 2016 by Glen Eiden. Health insurance designing services are provided by Surest. Surest has raised $177.5 million across 4 funding rounds from investors including United Healthcare, Ascension Ventures and Lemhi Ventures. The company has 261 employees. Its chief executive, as recorded, is Alison Richards. Its website surest.com draws about 330 thousand monthly visits. Surest offers products and services including Surest Health Plan and Surest App. Its focus areas include FinTech, Internet First Insurance Platforms, Internet First Insurers and Health. Its competitors include Future Family, TripDoctor and Assured Health; 1 of its 3 listed competitors has raised funding.
Company details
Surest was founded in 2016 and is headquartered in Minneapolis, United States. Operations focus on the health insurance sector, where designing services for plans are offered to clients. The company is led by CEO Alison Richards and Co-Founder CTO Glen Eiden. Activities are centered in the United States, supporting various health coverage needs through structured plan development.
- Headquarters Minneapolis, United States
- Employees 261
- Founders Glen Eiden
- SectorsFinancial Services
- Website category Finance · Insurance
- Phone•••• ••••
- Website surest.com
- Social LinkedIn X Facebook
- Annual Revenue$15.55 K (USD)as on Dec 31, 2019
- Net Profit-$408.69 (USD)-253as on Dec 31, 2019
- Total Equity Funding$177.5M (USD)
in 4 rounds
- Latest Funding Round$105M (USD), Series B
Oct 2020
- InvestorsUnited Healthcare
& 2 more
- Employee Count261
Products & Services of Surest
Surest offers a comprehensive portfolio of products and services, including Surest Health Plan and Surest App.
App-based platform for employer-sponsored health management and cost reduction
Application for searching and comparing healthcare services efficiently
Funding Insights of Surest
Surest has successfully raised a total of $177.5M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $105 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $177.5M
- Total Rounds 4
- Last Round Series B — $105M
- First Round $2.5M
(Jul 2017)
- Investors Count 3
All 4 funding rounds of Surest with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $105M | Series B | – | – | |
| Oct 2019 | $60M | Debt – Conventional | – | – | – |
| Jun 2018 | $70M | Series A | – | United Healthcare, Ascension Ventures | |
| Jul 2017 | $2.5M | Seed | – | Lemhi Ventures | – |
3 investors in total: 3 institutional.
Investors in Surest
Surest has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include United Healthcare, Ascension Ventures and Lemhi Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Strategic investments in healthcare technologies and data innovations. | ascensionventures.org | |||
Venture capital investments are focused on healthcare system transformation. | 2006 | lemhiventures.com | ||
Insurance provider | 1977 | uhc.com | Atlanta, United States |
Investor details for Surest
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Surest
25 people are tracked at Surest (14 in leadership, 11 in team); the tracked headcount is 261.
| Name | Role | Group |
|---|---|---|
Glen Eiden | Co-Founder & CTO | Leadership |
Alison Richards | CEO | Leadership |
Shawn Wagoner | Chief Revenue Officer | Leadership |
Norris Vivatrat | Chief Medical Officer | Leadership |
Neil Collins | COO | Leadership |
Rob Grant | Chief Financial Officer | Leadership |
Matt Butz | Director, Virtual Health | Leadership |
Blake Northrup | Strategic Partner Analyst - East | Leadership |
Libby Guzzo | VP Of Strategic Partnerships | Middle Market | Surest Revenue Team | Leadership |
Ashley Christiansen | Associate Director Of Consumer Marketing | Leadership |
Nathan George | Vice President, Large Market | Leadership |
Becky S. | Associate Director Of Operations | Leadership |
Chrissy van Leeuwen | Sr Surest Strategic Partner - Western Region | Leadership |
Lindsay Ponder | Director Of Integrated Pharmacy Operations | Leadership |
Stacy Wells | Senior Implementation Project Manager | Team |
Julie Boche | Legal & Compliance Leader | Team |
Stacy Hintermeister | SVP of Marketing | Team |
Alison Kosup | SVP of Strategy & Emerging Markets | Team |
Melissa Hanson | Senior Accounting Analyst | Team |
Christopher D. | Sr. Manager - Pharmacy Product & Capability | Team |
5 more people are available in the full profile.
Complete people profiles for Surest
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of Surest
3 dated milestones of Surest across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Surest is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series B, of $105.0M.
Competitors of Surest
Surest has 3 listed competitors in our database, 1 of them funded. They include Future Family, TripDoctor and Assured Health.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| futurefamily.com | 2001 | San Francisco, United States | $45.45M | 33 | Fertility financing and insurance solutions are provided by Future Family. | |
| tripdoctor.com | 2005 | Las Vegas, United States | Provider of healthcare service platform for travellers | |||
| assuredhealthins.com | 2020 | Orlando, United States | Provider of health insurance options platform |
Detailed competitors of Surest
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Surest
The website of Surest (surest.com) receives about 330.2K visits a month and ranks #134,445 among all websites worldwide, #806 in Insurance.
- Monthly visits330.2K
▲ 43.6% vs previous month
- Unique visitors110.8K
per month
- Global rank#134,445
among all websites
- Category rank#806
Finance · Insurance
- Bounce rate33%
- Pages per visit6.2
- Average visit6 min 02 sec
- DevicesDesktop 57% · Mobile 43%
Websites whose visitors overlap most with Surest. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| uhc.com | 100% | 25.5M | #1,346 | View details | |
| healthsafe-id.com | 100% | #1,521 | View details | ||
britehr.app | britehr.app | 83% | #696,419 | – | |
| optumrx.com | 79% | 3.7M | #15,149 | View details | |
| chase.com | 70% | 198.6M | #125 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Surest
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Insurance Providers
3 companies that operate in the same segment as Surest (Insurance Providers) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | 549 | ||
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 |
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Related news about Surest
Complete news archive for Surest
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Frequently Asked Questions about Surest
Surest was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Surest is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
Alison Richards is the CEO of Surest, as recorded in our data.
Surest is a funded company, having raised a total of $177.5M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Jul 2017.
Surest has 261 employees.
Annual revenue of Surest is $15.55K as on Dec 31, 2019.
Surest was founded in 2016 and is headquartered in Minneapolis, United States. Operations focus on the health insurance sector, where designing services for plans are offered to clients. The company is led by CEO Alison Richards and Co-Founder CTO Glen Eiden. Activities are centered in the United States, supporting various health coverage needs through structured plan development.
Surest's top competitors include Future Family, TripDoctor and Assured Health.
Surest offers Surest Health Plan and Surest App.
Surest has 3 investors. Key investors include United Healthcare, Ascension Ventures, and Lemhi Ventures.
The website of Surest receives about 330 thousand visits a month and ranks #134,445 among all websites worldwide.