About Surex
Surex is a Financial Services company based in Magrath (Canada) founded in 2012, and was acquired by iA Financial Group in November 2021. Comparison platform for diversified insurance. Its website surex.com draws about 34 thousand monthly visits. Surex offers products and services including Auto Insurance, Home Insurance, Condo Insurance, and Tenant Insurance. Its focus areas include FinTech, Internet First Insurance Platforms, Insurance Comparison Platforms and Diversified. Its legal entity is surexdirect.com Ltd. Its competitors include Rates.ca, Foxquilt and InsurEye; 2 of its 3 listed competitors have raised funding.
Company details
Surex was founded in 2012 in Magrath, Canada, as a platform in the insurance sector. Comparison tools for auto, home, business, and other insurance types are provided to users. Connections to relevant insurance agents are facilitated based on individual requirements. Operations focus on enabling informed choices across diversified insurance needs within the Canadian market.
- Headquarters Magrath, Canada
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Website surex.com/home
- Social LinkedIn X Facebook Instagram
- Acquired by iA Financial Group (Nov 2021)
- Legal Name Surexdirect.Com Ltd
- Investors
- Acquired byiA Financial Group
(Nov 2021)
Products & Services of Surex
Surex offers a comprehensive portfolio of products and services, including Auto Insurance, Home Insurance, Condo Insurance, and Tenant Insurance.
Platform for comparing and purchasing auto insurance quotes online
Service for obtaining and comparing home insurance rates
Online tool for condo insurance quotes and purchases
Assistance in comparing and buying tenant insurance policies
Investors in Surex
Surex has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include iA Financial Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private foundations focused on insurance sectors | 1892 | ia.ca | Quebec City, Canada |
Investor details for Surex
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Timeline of Surex
2 dated milestones of Surex across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Surex is founded.
- Exit Acquired by iA Financial Group.
Competitors of Surex
Surex has 3 listed competitors in our database, 2 of them funded. They include Rates.ca, Foxquilt and InsurEye.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rates.ca | 2014 | Toronto, Canada | $51M | 126 | Online insurance comparison platform for individuals | |
| foxquilt.com | 2016 | Toronto, Canada | $22.34M | Social groups are formed via platform for insurance premium savings. | ||
| insureye.com | 2011 | Toronto, Canada | Functions as an insurance comparison and review platform. |
Detailed competitors of Surex
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Web traffic of Surex
The website of Surex (surex.com) receives about 33.9K visits a month and ranks #573,170 among all websites worldwide, #2,758 in Insurance.
- Monthly visits33.9K
▼ 16.4% vs previous month
- Unique visitors20.3K
per month
- Global rank#573,170
among all websites
- Category rank#2,758
Finance · Insurance
- Bounce rate34%
- Pages per visit4.4
- Average visit3 min 03 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Surex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rates.ca | 100% | 264.3K | #137,518 | View details | |
| tdinsurance.com | 94% | 1.3M | #41,830 | View details | |
pcinsurance.ca | pcinsurance.ca | 92% | #235,129 | – | |
| brokerlink.ca | 91% | #253,033 | View details | ||
mychoice.ca | mychoice.ca | 89% | #620,246 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Surex
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- 40 similar websites
- Audience overlap
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Related news about Surex
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Frequently Asked Questions about Surex
Surex was founded in 2012.
Surex is headquartered in Magrath, Canada. It is registered at Magrath, Alberta, Canada.
Surex was founded in 2012 in Magrath, Canada, as a platform in the insurance sector. Comparison tools for auto, home, business, and other insurance types are provided to users. Connections to relevant insurance agents are facilitated based on individual requirements. Operations focus on enabling informed choices across diversified insurance needs within the Canadian market.
Surex offers Auto Insurance, Home Insurance, Condo Insurance, and Tenant Insurance.
Surex has 1 investor. Key investors include iA Financial Group.
Surex operates through Surexdirect.Com Ltd.
Yes. Surex was acquired by iA Financial Group in November 2021.