SUSTEN

Minato, Japan Founded: 2019 • Age: 7 yrs
Portfolio management for individuals is automated via smartphone platform.

About SUSTEN

SUSTEN is a Technology company based in Minato (Japan) founded in 2019 by Dai Okano, Sho Nakamura, Masashi Yamaguchi, and Ryosuke Mashiko. Portfolio management for individuals is automated via smartphone platform. SUSTEN has raised $7.07 million across 2 funding rounds from investors including Japan post bank C, FIRSTLIGHT Capital and ASCENT. Its chief executive, as recorded, is Dai Okano. Its website susten.jp draws about 11 thousand monthly visits. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Portfolio Management. Its competitors include Bloomo Investment, Wealth Wing and SUNWEALC; 1 of its 3 listed competitors has raised funding.

Company details

SUSTEN was founded in 2019 in Minato, Japan, as a fintech platform focused on investment services. Asset management is automated for individual users through a smartphone-based system, enabling global diversified portfolios aligned with personal investment goals. Operations are supported by algorithms derived from contemporary investment theories, allowing deposits to be managed without manual intervention. The service targets retail investors seeking efficient, theory-based asset allocation.

  • Headquarters Minato, Japan
  • Founders Dai Okano, Sho Nakamura, Masashi Yamaguchi, Ryosuke Mashiko
  • Sectors
    Technology
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website susten.jp
Key Metrics
  • Total Equity Funding
    $7.07M (USD)

    in 2 rounds

  • Latest Funding Round
    $6.33M (USD), Series A

    Sep 2026

  • Investors

Funding Insights of SUSTEN

SUSTEN has successfully raised a total of $7.07M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.33 million completed in September 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $7.07M
  • Total Rounds 2
  • Last Round Series A β€” $6.33M
  • First Round $737,606

    (Jan 2020)

  • Investors Count 3

All 2 funding rounds of SUSTEN with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Sep 2026$6.33MSeries A––
Jan 2020$737,606Seed––
–
Valuation history

3 investors in total: 3 institutional.

Investors in SUSTEN

SUSTEN has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Japan post bank C, FIRSTLIGHT Capital and ASCENT.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
firstlight-cap.com
jp-bank.japanpost.jp
theascent-group.com
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Investor details for SUSTEN

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

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People of SUSTEN

4 people are tracked at SUSTEN (4 in leadership).

NameRoleGroup
Dai Okano
Co-Founder & CEOLeadership
Sho Nakamura
Co-FounderLeadership
Masashi Yamaguchi
Co-FounderLeadership
Ryosuke Mashiko
Co-FounderLeadership
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Complete people profiles for SUSTEN

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  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of SUSTEN

3 dated milestones of SUSTEN across 7 years, from founding to its latest funding, stage changes and deals.

  1. Founded SUSTEN is founded.
  2. Funding First funding round of $738K.
  3. Funding Latest funding round, Series A, of $6.3M.

Competitors of SUSTEN

SUSTEN has 3 listed competitors in our database, 1 of them funded. They include Bloomo Investment, Wealth Wing and SUNWEALC.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
bloomo.co.jp2022Chuo, Japan$19.34M
App-based platform for investment and portfolio management
wealth-wing.com2020Chiyoda, Japan
Provides an app-based platform for comprehensive wealth management solutions.
sunwealc.com2024Fukuoka, Japan
Serves as a community application focused on building and managing assets.
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Detailed competitors of SUSTEN

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  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

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Web traffic of SUSTEN

The website of SUSTEN (susten.jp) receives about 11K visits a month.

  • Monthly visits
    11K

    ▲ 30.2% vs previous month

Similar websites

Websites whose visitors overlap most with SUSTEN. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
folio-sec.com
100%
362K#96,132View details
rakuten-sec.co.jp
97%
94.2M#325View details
kabu.com
92%
3.2M#24,731View details
adviser-navi.co.jp
89%
298.3K#145,835View details
crowdbank.jp
crowdbank.jp
86%
#184,909–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 29 similar websites and full traffic analytics for SUSTEN

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 29 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Frequently Asked Questions about SUSTEN

SUSTEN was founded in 2019 and raised its 1st funding round 1 year after it was founded.

SUSTEN is headquartered in Minato, Japan. It is registered at Minato, Tokyo, Japan.

Dai Okano is the CEO of SUSTEN, as recorded in our data. They have also founded this company.

SUSTEN is a funded company, having raised a total of $7.07M across 2 funding rounds to date. The company's 1st funding round was a Seed of $737.61K, raised on Jan 2020.

SUSTEN was founded in 2019 in Minato, Japan, as a fintech platform focused on investment services. Asset management is automated for individual users through a smartphone-based system, enabling global diversified portfolios aligned with personal investment goals. Operations are supported by algorithms derived from contemporary investment theories, allowing deposits to be managed without manual intervention. The service targets retail investors seeking efficient, theory-based asset allocation.

SUSTEN's top competitors include Bloomo Investment, Wealth Wing and SUNWEALC.

SUSTEN has 3 investors. Key investors include Japan post bank C, FIRSTLIGHT Capital, and ASCENT.

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