About Swag
Swag is a Retail company based in New York (United States) founded in 2016 by Jeremy Parker and Joshua Orbach, and was acquired by CustomInk in November 2021. Custom promotional products are offered via an online platform. Swag has raised $2.73 million across 4 funding rounds from investors including CustomInk, Techstars and Right Side Capital Management. Its website swag.com draws about 133 thousand monthly visits. Its focus areas include B2B E-Commerce, Services, Promotional Products & Services and E-Distributor. Its legal entity is Swag.com, Inc. Its competitors include 4imprint, Koozie Group and EZ Prints; 1 of its 3 listed competitors has raised funding.
Company details
Swag was established in 2016 in New York, United States, as an e-commerce platform in the promotional merchandise sector. A range of items, including t-shirts, bags, bottles, wallets, and mugs, is cataloged for businesses. Customization options, such as printing with selected logos and designs, are facilitated. Samples are dispatched to clients upon request to support order decisions. Operations focus on serving corporate customization needs across the U.S.
Funding Insights of Swag
Swag has successfully raised a total of $2.73M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $885 thousand completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.73M
- Total Rounds 4
- Last Round Seed — $885,000
- Investors Count 2
All 4 funding rounds of Swag with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $885,000 | Seed | – | – | – |
| May 2019 | $940,964 | Seed | – | – | – |
| Jun 2017 | Seed | – | – | ||
| Jun 2017 | $900,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Swag
Swag has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include CustomInk, Techstars and Right Side Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pre-seed stage Micro VC firm investing in the US and Canada | rightsidecapital.com | San Francisco, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | customink.com | Fairfax, United States |
Investor details for Swag
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Swag
30 people are tracked at Swag (5 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Jeremy Parker | Co-Founder | Leadership |
Joshua Orbach | Co-Founder | Leadership |
Keith Parker | Managing Director | Leadership |
John Giunta | Vice President Marketing | Leadership |
Amy Benedict | Head Of Product | Leadership |
Nicole Cier | Marketing Manager | Team |
Riju Vadher | Customer Success Specialist | Team |
Erika Kubisa | Strategic Operations Manager | Team |
Adam Krueger | Logistics Analyst, Outbound | Team |
Arden Heard | Senior Logistics Coordinator | Team |
Lianna Abrusci | Senior Logistics Coordinator | Team |
Riley Hinde | Business Development Representative | Team |
Rachel Zolna | Account Manager | Team |
Victoria Zaccheo | Senior Product Sourcing Specialist | Team |
Carol Villavicencio | Product Associate | Team |
Jessica Kwitter | Senior Operations Associate | Team |
Rachel Calo | Senior Customer Success Associate | Team |
Stephen Crowther | Design Lead | Team |
Michael Bajramoski | Sales Development Representative Acquired By Custom Ink | Team |
Briana Eisel | Senior Operations Associate | Team |
10 more people are available in the full profile.
Complete people profiles for Swag
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Swag
4 dated milestones of Swag across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Swag is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $885K.
- Exit Acquired by CustomInk.
Competitors of Swag
Swag has 3 listed competitors in our database, 1 of them funded. They include 4imprint, Koozie Group and EZ Prints.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4imprint.com | 1985 | Oshkosh, United States | 266 | Multi-category promotional products are distributed online with design services. | ||
| kooziegroup.com | 1969 | Clearwater, United States | Promotional products are supplied online to B2B customers. | |||
| ezprints.com | 1998 | Norcross, United States | $12M | Online retailer of personalised products for gifting |
Detailed competitors of Swag
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- Full competitor set
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Web traffic of Swag
The website of Swag (swag.com) receives about 133.2K visits a month and ranks #308,255 among all websites worldwide, #8,937 in Marketing and Advertising.
- Monthly visits133.2K
▲ 9.5% vs previous month
- Unique visitors60.9K
per month
- Global rank#308,255
among all websites
- Category rank#8,937
Business and Consumer Services · Marketing and Advertising
- Bounce rate45%
- Pages per visit2.4
- Average visit42 sec
- DevicesDesktop 48% · Mobile 52%
Websites whose visitors overlap most with Swag. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| swagmagic.com | 100% | 56.4K | #599,898 | View details | |
| crestline.com | 95% | #304,050 | View details | ||
| 4imprint.com | 89% | 1.5M | #39,958 | View details | |
| swagup.com | 84% | 124.5K | #320,805 | View details | |
promotionsnow.com | promotionsnow.com | 83% | #610,447 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Swag
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in B2B Marketplaces & Wholesale
3 companies that operate in the same segment as Swag (B2B Marketplaces & Wholesale) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | USD 144.12 B | 124,320 | ||
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 435.92 M | 923 | ||
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 200.44 M | USD 686.63 M | 1,090 |
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Related news about Swag
Complete news archive for Swag
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Frequently Asked Questions about Swag
Swag was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Swag is headquartered in New York, United States. It is registered at New York, New York, United States.
Swag is a funded company, having raised a total of $2.73M across 4 funding rounds to date.
Swag was established in 2016 in New York, United States, as an e-commerce platform in the promotional merchandise sector. A range of items, including t-shirts, bags, bottles, wallets, and mugs, is cataloged for businesses. Customization options, such as printing with selected logos and designs, are facilitated. Samples are dispatched to clients upon request to support order decisions. Operations focus on serving corporate customization needs across the U.S.
Swag's top competitors include 4imprint, Koozie Group and EZ Prints.
Swag has 3 investors. Key investors include CustomInk, Techstars, and Right Side Capital Management.
Swag operates through Swag.Com, Inc.
Yes. Swag was acquired by CustomInk in November 2021.
The website of Swag receives about 133 thousand visits a month and ranks #308,255 among all websites worldwide.