About Swap Now
Swap Now is a Healthcare company based in Hyderabad (India) founded in 2019 by Anurag Prithvi, Meesala Gnanesh, and Praveen Kota. It operates as a customized nutritional diet plans are provided via an online platform. It operates in the Healthcare and Consumer sectors. Swap Now has raised $246.98 thousand across 3 funding rounds from investors including Pontaq and Brand Capital. The company has 1 employees. Its chief executive is Praveen Kota. Its Indian entity Swap Dietetics Private Limited reported revenue of ₹2.01 Cr. Swap Now offers products and services including Diabetic Meal Plan - Non-Veg, Diabetic Meal Plan - Veg, High Protein Diet Plan - Non-Veg, High Protein Diet Plan - Veg, and Weightloss Meal Plan - Non-Veg. Its focus areas include Food and Agriculture Tech, Food Tech, Nutrition and Personalized Nutrition. Its competitors include Day Two, Sakara Life, Modify Health, Hungryroot and Season Health and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
The platform, Swap, was founded in 2019 in Hyderabad, India, and operates within the health and nutrition sector. Customized diet plans for weight loss, immunity enhancement, and other goals are offered, with meals designed by nutrition experts using healthy ingredients and excluding preservatives. Services are delivered through the domain swapnow.in, focusing on personalized nutritional solutions.
- Headquarters Hyderabad, India
- Employees 1
- Founders Anurag Prithvi, Meesala Gnanesh, Praveen Kota
- SectorsHealthcareConsumer
- Email••••••••
- Phone•••• ••••
- Website swapnow.in
- Social LinkedIn X Facebook Instagram
- Legal Name Swap Dietetics Private Limited
- Date of Incorporation 07 Aug, 2019
- Jurisdiction Visakhapatnam, Andhra Pradesh, India
- Annual Revenue₹2.01 Cr
FY 2024 · -10% YoY
- Net Profit₹3.2 Lakh
FY 2024 · 2% margin
- EBITDA₹9.9 Lakh
FY 2024 · 5% margin
- Total Equity Funding$246.98K (USD)
in 3 rounds
- InvestorsPontaq
& 1 more
- Employee Count1
Associated legal entities of Swap Now
Swap Now operates through Swap Dietetics Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Swap Dietetics Private Limited CIN U72900AP2019PTC112623 | Active | 07 Aug 2019 | Visakhapatnam, Andhra Pradesh | ₹2.0 Cr | – | 2 | View details |
Products & Services of Swap Now
Swap Now offers a comprehensive portfolio of products and services, including Diabetic Meal Plan - Non-Veg, Diabetic Meal Plan - Veg, High Protein Diet Plan - Non-Veg, High Protein Diet Plan - Veg, and Weightloss Meal Plan - Non-Veg.
Tailored meals for diabetic management with non-vegetarian options.
Vegetarian meals designed for blood sugar control and health.
Protein-focused meals to support muscle building and fitness.
Vegetarian high-protein options for strength and wellness.
Calorie-controlled meals to aid weight reduction effectively.
Vegetarian meals for sustainable weight loss and energy.
Funding Insights of Swap Now
Swap Now has successfully raised a total of $246.98K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $246,978
- Total Rounds 3
- First Round $76,970
(Nov 2024)
- Investors Count 2
All 3 funding rounds of Swap Now with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2026 | – | Seed | – | – | – |
| Sep 2025 | $170,008 | Seed | – | – | |
| Nov 2024 | $76,970 | Seed | – | Pontaq | – |
2 investors in total: 2 institutional.
Investors in Swap Now
Swap Now has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Pontaq and Brand Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on UK-India innovation corridor and technology transfer. | 2015 | pontaq.vc | London, United Kingdom | |
Investments in early-stage startups are made by Brand Capital. | – | brandcapital.co.in | Mumbai, India |
Investor details for Swap Now
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Swap Dietetics Private Limited (Swap Now)
Swap Dietetics Private Limited is the primary company behind Swap Now. The board of Swap Dietetics Private Limited currently have 2 directors; the longest-serving is Meesala Gnanesh, appointed in 2019.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Meesala Gnanesh DIN 08532493 | Director | 07 Aug 2019 | 7 yrs 2 mo | Swap Dietetics Private Limited |
| Kota Sai Praveen DIN 08532472 | Managing Director | 07 Aug 2019 | 7 yrs 2 mo | Swap Dietetics Private Limited |
People of Swap Now
3 people are tracked at Swap Now (3 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Anurag Prithvi | Co-Founder | Leadership |
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership |
Complete people profiles for Swap Now
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Swap Now
Figures of Swap Dietetics Private Limited, the primary company behind Swap Now, for FY 2024. Revenue was ₹2.01 Cr (-10% year on year). Net profit was ₹3.2 Lakh (2% margin). EBITDA was ₹9.9 Lakh (5% margin). Revenue has grown at a compounded annual rate of +40% over three years.
- ₹2.01 CrRevenue · FY 2024 · -10% YoY
- ₹3.2 LakhNet profit · 2% margin
- ₹9.9 LakhEBITDA · 5% margin
- ₹11.2 LakhPaid-up capital
- +40%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Swap Dietetics Private Limited are on its company page.
Detailed financial statements for Swap Now
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Swap Now
3 dated milestones of Swap Now across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Swap Now is founded.
- Funding First funding round of $77K.
- Funding Latest funding round, Seed,.
Competitors of Swap Now
Swap Now has 10 listed competitors in our database, 8 of them funded. They include Day Two, Sakara Life, Modify Health, Hungryroot and Season Health, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| daytwo.com | 2015 | Walnut Creek, United States | $85M | – | Personalized nutrition plans are offered based on microbiome analysis. | |
| sakara.com | 2011 | New York, United States | $23.59M | 283 | Plant-based ready-to-eat meals are delivered online by Sakara Life. | |
| modifyhealth.com | 2007 | Alpharetta, United States | $28.85M | – | Personalized diet-focused meal plans and deliveries are provided. | |
| hungryroot.com | 2015 | New York, United States | $78.31M | – | Personalized groceries and recipes are delivered through an AI platform. | |
| seasonhealth.com | 2019 | Austin, United States | $52M | 19 | Online platform offering dietician virtual consultation services | |
| doinglab.com | 2016 | Seoul, South Korea | – | – | AI-based apps for calorie tracking and nutrition recommendations are developed. | |
| getkeyto.com | 2018 | San Francisco, United States | $2.5M | – | Keto diets are tracked via breath-analysis device and app. | |
| nutrisens.com | 2006 | Francheville, France | – | – | Personalized nutrition and diet plans are provided online. | |
| platejoy.com | 2013 | San Francisco, United States | $1.7M | – | Online platform offering personalized shoppable food recipes | |
| swap.com.bd | 2019 | Dhaka, Bangladesh | $1.25M | – | An e-commerce and re-commerce marketplace is operated in Bangladesh. |
Detailed competitors of Swap Now
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Swap Now
The website of Swap Now (swapnow.in) receives about 1.7K visits a month.
- Monthly visits1.7K
▲ 21.6% vs previous month
Top companies in Nutraceutical & Food-as-Medicine Platforms
10 companies that operate in the same segment as Swap Now (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | 910 | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Frequently Asked Questions about Swap Now
Swap Now was founded in 2019 and raised its 1st funding round 5 years after it was founded.
Swap Now is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Praveen Kota is the current CEO of Swap Now. They have also founded this company.
Swap Now is a funded company, having raised a total of $246.98K across 3 funding rounds to date. The company's 1st funding round was a Seed of $76.97K, raised on Nov 2024.
Swap Now has 1 employees.
The primary company behind Swap Now, Swap Dietetics Private Limited, reported revenue of ₹2.01 Cr for FY 2024, down 10% year on year.
The platform, Swap, was founded in 2019 in Hyderabad, India, and operates within the health and nutrition sector. Customized diet plans for weight loss, immunity enhancement, and other goals are offered, with meals designed by nutrition experts using healthy ingredients and excluding preservatives. Services are delivered through the domain swapnow.in, focusing on personalized nutritional solutions.
Swap Now's top competitors include Day Two, Sakara Life and Modify Health.
Swap Now offers Diabetic Meal Plan - Non-Veg, Diabetic Meal Plan - Veg, High Protein Diet Plan - Non-Veg, High Protein Diet Plan - Veg, and 2 more products and services.
Swap Now has 2 investors. Key investors include Pontaq, and Brand Capital.
Swap Now operates through Swap Dietetics Private Limited.
The legal entities of Swap Now currently have 2 directors, including Meesala Gnanesh, Kota Sai Praveen.