About Swappie
Swappie is a company based in Helsinki (Finland) founded in 2016. Swappie has raised $170.2 million across 4 funding rounds from investors including European Investment Bank, Verdane and Lifeline Ventures. Swappie operates in a competitive market with competitors including Rebuy, asgoodasnew, Wirkaufens, Valge Klaar and BuyZoxs, among others.
- Headquarter Helsinki, Finland
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website swappie.com
- Social LinkedIn X
- Legal Name Swappie Oy
- Total Equity Funding$170.2M (USD)
in 4 rounds
- Latest Funding Round$18.44M (USD), Debt – Conventional
Jun 2024
- InvestorsEuropean Investment Bank
& 6 more
Funding Insights of Swappie
Swappie has successfully raised a total of $170.2M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $18.44 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $170.2M
- Total Rounds 4
- Last Round Debt – Conventional — $18.44M
- First Round $5.6M
(May 2019)
- Investors Count 7
All 4 funding rounds of Swappie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
7 investors in total: 7 institutional.
Investors in Swappie
Swappie has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include European Investment Bank, Verdane and Lifeline Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies | – | verdane.com | Oslo, Norway | |
Early-stage venture capital is invested in European startups across sectors. | – | lifelineventures.com | Helsinki, Finland | |
Private equity investment firm | – | tesi.fi | Helsinki, Finland | |
Investments in early-stage tech startups are made by Inventure. | – | inventure.vc | Helsinki, Finland | |
- | – | reaktorventures.com | - | |
Finance and advisory services for infrastructure projects are provided. | 1958 | eib.org | Luxembourg, Luxembourg | |
- | – | teliaventures.com | - |
Investor details for Swappie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Co-investor network
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People of Swappie
38 people are tracked at Swappie (12 in leadership, 1 in board & advisors, 25 in team).
| Name | Role | Group |
|---|---|---|
Annabella da Encarnacao | CMO | Leadership |
Sami Marttinen | CEO & Co-Founder | Leadership |
Jiri Heinonen | CMO & Co-Founder | Leadership |
Adrian Preda | Vice President Operations | Leadership |
Jori Ahvonen | CTO | Leadership |
Jalo Hetemäki | Head Of Supply Business Intelligence | Leadership |
Marja Kontiokari | Chief People Officer | Leadership |
Tim Visser | Head Of B2b Supply Europe & USA | Leadership |
Joni Kuparinen | Vice President/principal, Analytics | Leadership |
Laura Toivola | Head Of Operations Development | Leadership |
Tiia Willman | Head Of Talent Acquisition | Leadership |
Paula Kassenaar | Head Of Product Management | Leadership |
Ville Vesterinen | Chairman | Board & advisors |
Juha Vänttinen | Pricing Manager, Supply | Team |
Markus Numminen | Senior Product Manager | Team |
Niko Kankkunen | Senior Growth Marketing Manager | Team |
Giulia Oliveri Orioles | Italian Customer Success Manager | Team |
Heli Koskelainen | Logistics Manager | Team |
Slava Maslennikov | Senior Software Engineer | Team |
Igor Shevchenko | Engineering Manager | Team |
18 more people are available in the full profile.
Complete people profiles for Swappie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Swappie
3 dated milestones of Swappie across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Swappie is founded.
- Funding First funding round of $5.6M.
- Funding Latest funding round, Debt – Conventional, of $18.4M.
Competitors of Swappie
Swappie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rebuy, asgoodasnew, Wirkaufens, Valge Klaar and BuyZoxs, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rebuy.de | 2009 | Berlin, Germany | $39.8M | 128 | Used electronic products are traded via an online marketplace. | |
| asgoodasnew.de | 2008 | Frankfurt, Germany | $34.53M | 111 | Refurbished electronic devices are offered via an online platform. | |
| wirkaufens.de | 2009 | Frankfurt, Germany | – | 111 | Online platform for selling used electronics with valuation and free shipping. | |
| valgeklaar.ee | 2011 | Tallinn, Estonia | – | – | Multi-category electronics products are resold through an online platform. | |
| buyzoxs.de | 2012 | Wesel, Germany | – | – | Operates as a multi-category online reseller for used goods. |
Detailed competitors of Swappie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Swappie
The website of Swappie (swappie.com) receives about 2.4M visits a month.
- Monthly visits2.4M
▼ 3.8% vs previous month
Websites whose visitors overlap most with Swappie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| refurbed.de | 100% | 2.8M | #17,094 | View details | |
backmarket.de | backmarket.de | 99% | – | #15,513 | – |
mobico.nl | mobico.nl | 94% | – | #529,338 | – |
| asgoodasnew.de | 90% | 574.8K | #83,117 | View details | |
| rebuy.de | 89% | 3.3M | #13,620 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Swappie
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Swappie
Complete news archive for Swappie
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Swappie
10 companies that operate in the same segment as Swappie (Consumer Electronics E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital entertainment, e-commerce, and financial services are provided globally. | 2006 | Singapore | USD 721.47 M | USD 22.94 B | 80,700 | |
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | – | – | |
Refurbished and new gadgets are offered through an online marketplace. | 2009 | Gurugram, Haryana, India | USD 130.05 M | USD 99.25 M | 1,264 | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Multi-category consumer electronics are offered through an internet-first model. | 2010 | Beijing, China | USD 1.45 B | USD 63.71 B | 43,690 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Personal audio products, wearables, and mobile accessories are retailed. | 2016 | Gurugram, Haryana, India | USD 171.3 M | USD 366.28 M | 471 | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Energy-efficient ceiling fans and smart home appliances are provided. | 2012 | Mumbai, Maharashtra, India | USD 119.2 M | USD 101.01 M | 770 |
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Frequently Asked Questions about Swappie
Swappie was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Swappie is headquartered in Helsinki, Finland.
Swappie is a funded company, having raised a total of $170.2M across 4 funding rounds to date. The company's 1st funding round was a Series A of $5.6M, raised on May 2019.
Swappie was founded in 2016 in Helsinki, Finland, as an online platform focused on refurbished mobile devices. Pre-owned phones are sourced, refurbished, and offered for sale to customers across Europe. Authentication services for mobile phones are also provided to ensure quality and reliability. Operations center on e-commerce within the consumer electronics sector, emphasizing sustainable reuse of devices.
Swappie's top competitors include Rebuy, asgoodasnew and Valge Klaar.
Swappie has 7 investors. Key investors include European Investment Bank, Verdane, Lifeline Ventures, Tesi, and Inventure VC.
Swappie operates through Swappie Oy.
The website of Swappie receives about 2.4 million visits a month.