About Swarovski
Swarovski is a Consumer company based in Cranston (United States) founded in 1895 by Daniel Swarovski. Swarovski has completed 1 acquisition, including Schonbek. Its website swarovski.com draws about 10.6 million monthly visits. Swarovski offers products and services including Jewelry and Watches. Its focus areas include Consumer Goods, Fashion Accessories, Multi-Category and Internet First Brand. Its legal entity is Swarovski AG.
Company details
Internet first brand of jewelry, watches and accessories. It offers a wide range of crystal-based products include Necklaces, Bracelets, Earrings, Rings, Pendants, Charms, Figurines, Ornaments, Vases, Bowls, Candleholders, Chandeliers, Sunglasses, Keychains, Pens, Umbrellas, Scarves, Gift cards and Wedding accessories.
- Latest Funding Round$628.61M (USD), Debt – Conventional
Aug 2025
- InvestorsEuropean Union
& 2 more
- Investments & Acquisitions
Products & Services of Swarovski
Swarovski offers a comprehensive portfolio of products and services, including Jewelry and Watches.
Jewelry is produced using crystals and metals, encompassing items like necklaces and rings.
Watches are manufactured with precision engineering, often incorporating crystal elements.
Apps and channels of Swarovski
its YouTube channel Swarovski has 84.6K subscribers and 30 videos.
Videos from Swarovski
The most watched videos on Swarovski's YouTube channel, Swarovski (84.6K subscribers). Click a video to play it here.
More on Swarovski.
Funding Insights of Swarovski
- Total Rounds 7
- Last Round Debt – Conventional — $628.61M
- First Round $121,183
(Jan 2019)
- Investors Count 3
All 7 funding rounds of Swarovski with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | $628.61M | Debt – Conventional | – | – | – |
| Aug 2023 | $166,639 | Grant | – | – | |
| Feb 2023 | $241,624 | Grant | – | – | |
| Dec 2021 | $3.22M | Grant | – | – | |
| Jul 2021 | $193,154 | Grant | – | – | |
| Jan 2020 | $1.2M | Grant | – | – | |
| Jan 2019 | $121,183 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in Swarovski
Swarovski has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include European Union, Austria Wirtschaftsservice and IHK München.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Banking regulatory services are provided for Austrian financial institutions. | 2002 | aws.at | Vienna, Austria | |
Business support through consulting, training, and networking is offered. | 1843 | ihk-muenchen.de | Munich, Germany | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Swarovski
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Swarovski
326 people are tracked at Swarovski (140 in leadership, 186 in team).
| Name | Role | Group |
|---|---|---|
Daniel Swarovski | Founder | Leadership |
Michele Molon | Managing Director | Leadership |
Pattanan Asavasirivilas | Head Of Client Service, Southeast Asia And India | Leadership |
Cristina Llimós Torras | Head Of Global Product Marketing Collections & Created Diamonds | Leadership |
Hyejin Ko | Head Of HR Korea | Leadership |
Mathias Margreiter | Head of Finance and Administration | Leadership |
Robert Buchbauer | CEO | Leadership |
Elena Piccinni | Head Of Global PR And Celebrities | Leadership |
Andrea Kienzler | Head Of Customer Service DACH | Leadership |
Jarek Zboralski | Head Of HR GBS Hub Gdansk | Leadership |
Mario Junker | Vice President Human Resources & Global HRBP | Leadership |
Lisa Belanger | Head Of Human Resources, U.s. | Leadership |
Sandra Vorhofer | Vice President Corporate Talent, Learning & Culture | Leadership |
Nichakorn Udarasak | Head Of Talent Acquisition, Learning & Development, Communications And Culture | Leadership |
Laura-Elisa Schwemberger | Head Of Art Execution | Leadership |
Stephen George | Director Branding & Media | Leadership |
Marie-Cecile Desvignes | Head Of Visual Merchandising North America (us & Canada) | Leadership |
Maud van Gompel | Global Head Of Brand Management - Created Diamonds And Tactical Campaigns | Leadership |
Jennifer McGuire | Head Of Brand & PR | Leadership |
Jessica Muse | Head Of HR UKI | Leadership |
306 more people are available in the full profile.
Complete people profiles for Swarovski
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Swarovski
Swarovski has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Schonbek.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Lighting and lamp products are supplied by Schonbek. | schonbek.com | Triesen, Liechtenstein | 1870 | Nov 2007 | •••• |
Complete acquisition details for Swarovski
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Swarovski
4 dated milestones of Swarovski across 130 years, from founding to its latest funding, stage changes and deals.
- Founded Swarovski is founded.
- Acquisition Acquires Schonbek.
- Funding First funding round of $121K.
- Funding Latest funding round, Debt – Conventional, of $628.6M.
Web traffic of Swarovski
The website of Swarovski (swarovski.com) receives about 10.6M visits a month and ranks #2,483 among all websites worldwide, #86 in Jewelry and Luxury Products.
- Monthly visits10.6M
▼ 45.3% vs previous month
- Unique visitors9.5M
per month
- Global rank#2,483
among all websites
- Category rank#86
Lifestyle · Jewelry and Luxury Products
- Bounce rate49%
- Pages per visit3.9
- Average visit2 min 43 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Swarovski. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tiffany.com | 100% | 4.1M | #8,892 | View details | |
cartier.com | cartier.com | 99% | #4,868 | – | |
| bulgari.com | 89% | 3M | #14,835 | View details | |
fusionbeads.com | fusionbeads.com | 82% | – | ||
| kay.com | 73% | 8.3M | #2,776 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Swarovski
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle Products
3 companies that operate in the same segment as Swarovski (Fashion & Lifestyle Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Internet first brand offering eyewear for men and women | 2010 | New York, New York, United States | USD 572.57 M | USD 871.9 M | 2,854 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | USD 2.25 B | 10,400 | ||
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | USD 3.47 B | 14,200 |
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Related news about Swarovski
Complete news archive for Swarovski
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Frequently Asked Questions about Swarovski
Swarovski was founded in 1895 and raised its 1st funding round 124 years after it was founded.
Swarovski is headquartered in Cranston, United States. It is registered at Cranston, Rhode Island, United States.
Internet first brand of jewelry, watches and accessories. It offers a wide range of crystal-based products include Necklaces, Bracelets, Earrings, Rings, Pendants, Charms, Figurines, Ornaments, Vases, Bowls, Candleholders, Chandeliers, Sunglasses, Keychains, Pens, Umbrellas, Scarves, Gift cards and Wedding accessories.
Swarovski offers Jewelry and Watches.
Swarovski has made 1 acquisition, including Schonbek.
Swarovski has 3 investors. Key investors include European Union, Austria Wirtschaftsservice, and IHK München.
Swarovski operates through Swarovski Ag.
The website of Swarovski receives about 10.6 million visits a month and ranks #2,483 among all websites worldwide.