About Sweet Couch
Sweet Couch is a Retail company based in Mumbai (India) founded in 2012 by Manish Deora and Deepak Garg. Online curation tool for various retail product categories. Sweet Couch has raised $2 million across 1 funding round from investors including Sequoia Capital. Sweet Couch was last valued at $5.47 million in May 2014. Its focus areas include Horizontal E-Commerce and Product Aggregator. Its legal entity in India is Sweet Couch Technology Private Limited (U72300MH2014PTC254832). Its competitors include Jingls.com, Mi Lifestyle and Tiffinservices; 1 of its 3 listed competitors has raised funding.
Company details
Sweet Couch offers an online social window shopping place. Users can check what their friends are window shopping online and interact around each others shopping list. Sweet Couch lets you browse various product categories such as clothing, footwear, accessories, decor, books, entertainment etc. across online shops in India with a minimalistic UI. Hiring mobile developers to bring out window shopping apps. Claims to be funded by a top-tier VC firm.
- Headquarters Mumbai, India
- Founders Manish Deora, Deepak Garg
- Stage Minicorn
- SectorsRetail
- Website sweetcouch.com
- Social LinkedIn X Facebook
- Legal Name Sweet Couch Technology Private Limited
- Date of Incorporation 21 Mar, 2014
- Jurisdiction Mumbai, Maharashtra, India
- Net Loss-₹56,200
FY 2023 · 0% margin
- EBITDA-₹56,200
FY 2023 · 0% margin
- Total Equity Funding$2M (USD)
in 1 rounds
- Latest Funding Round$2M (USD), Seed
May 2014
- Investors
Associated legal entities of Sweet Couch
Sweet Couch operates through Sweet Couch Technology Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sweet Couch Technology Private Limited CIN U72300MH2014PTC254832 | Active | 21 Mar 2014 | Mumbai, Maharashtra | 3 | View details |
Funding Insights of Sweet Couch
Sweet Couch has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Seed — $2M
- First Round $2M
(May 2014)
- Investors Count 1
All 1 funding rounds of Sweet Couch with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | $2M | Seed | $5.47M | Sequoia Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2014 | $5.47M | •••••••• |
Last known valuation $5.47M (May 2014). 1 investors in total: 1 institutional.
Investors in Sweet Couch
Sweet Couch has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Sequoia Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com |
Investor details for Sweet Couch
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Sweet Couch Technology Private Limited (Sweet Couch)
Sweet Couch Technology Private Limited is the primary company behind Sweet Couch. The board of Sweet Couch Technology Private Limited currently have 3 directors; the longest-serving is Rajesh Satyanarayan Chokhani, appointed in 2014. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajesh Satyanarayan Chokhani DIN 00238789 | Director | 21 Mar 2014 | 12 yrs 7 mo | Sweet Couch Technology Private Limited |
| Jayshree Shivshankar Nayak DIN 03574369 | Director | 21 Mar 2014 | 12 yrs 7 mo | Sweet Couch Technology Private Limited |
| Manish Deora DIN 06550410 | Director | 21 Mar 2014 | 12 yrs 7 mo | Sweet Couch Technology Private Limited |
People of Sweet Couch
2 people are tracked at Sweet Couch (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Deepak Garg | Co-Founder | Leadership |
Complete people profiles for Sweet Couch
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Sweet Couch
Figures of Sweet Couch Technology Private Limited, the primary company behind Sweet Couch, for FY 2023. Net loss was -₹56,200 (0% margin). EBITDA was -₹56,200 (0% margin). Revenue has grown at a compounded annual rate of -100% over three years and -100% over five years.
- -₹56,200Net loss · 0% margin
- -₹56,200EBITDA · 0% margin
- ₹4.7 LakhPaid-up capital
- -100%Revenue CAGR, 3 years
- -100%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sweet Couch Technology Private Limited are on its company page.
Detailed financial statements for Sweet Couch
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Sweet Couch
3 dated milestones of Sweet Couch across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Sweet Couch is founded.
- Funding First funding round of $2.0M.
- Milestone Reaches Minicorn status.
Competitors of Sweet Couch
Sweet Couch has 3 listed competitors in our database, 1 of them funded. They include Jingls.com, Mi Lifestyle and Tiffinservices.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jingls.com | 2020 | Chennai, India | $746,121 | 2 | Online product aggregator platform offering multi-category consumer products | |
| milifestylemarketing.com | 2013 | Chennai, India | 191 | An online platform aggregating multi-category products for convenient shopping. | ||
| tiffinservices.store | 2020 | Ahmedabad, India | Multi-category products are aggregated online for user redirection to transactions. |
Detailed competitors of Sweet Couch
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- Competitive positioning
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Web traffic of Sweet Couch
Websites that share an audience with Sweet Couch (sweetcouch.com).
Websites whose visitors overlap most with Sweet Couch. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mirraw.com | 100% | 956.9K | #47,467 | View details | |
| tadpolestore.com | 97% | View details | |||
| shopalike.in | 97% | View details | |||
| baggout.com | 97% | 10.7K | #2,383,065 | View details | |
| kaamastra.com | 83% | 229.9K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Sweet Couch
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- 14 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketplaces & General E-Commerce
2 companies that operate in the same segment as Sweet Couch (Marketplaces & General E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | USD 9.83 B | 18,938 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 |
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Related news about Sweet Couch
Complete news archive for Sweet Couch
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Frequently Asked Questions about Sweet Couch
Sweet Couch was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Sweet Couch is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Sweet Couch is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on May 2014.
Sweet Couch offers an online social window shopping place. Users can check what their friends are window shopping online and interact around each others shopping list. Sweet Couch lets you browse various product categories such as clothing, footwear, accessories, decor, books, entertainment etc. across online shops in India with a minimalistic UI. Hiring mobile developers to bring out window shopping apps. Claims to be funded by a top-tier VC firm.
Sweet Couch's top competitors include Jingls.com, Mi Lifestyle and Tiffinservices.
Sweet Couch has 1 investor. Key investors include Sequoia Capital.
The valuation of Sweet Couch is $5.47M as of May 2014.
Sweet Couch operates through Sweet Couch Technology Private Limited.
The legal entities of Sweet Couch currently have 3 directors, including Rajesh Satyanarayan Chokhani, Jayshree Shivshankar Nayak, Manish Deora.