About sweetFrog
sweetFrog is a company based in Scottsdale (United States) founded in 2009 by Derek Cha was acquired by MTY Group in September 2018. The company has 107 employees. sweetFrog offers products and services including Frozen Yogurt, Catering Services, and Merchandise Sales. sweetFrog operates in a competitive market with competitors including Panera Bread, Just Salad, Aramark, Hungry and Protein Bar, among others.
- Headquarter Scottsdale, United States
- Employees 107
- Founders Derek Cha
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website sweetfrog.com
- Social LinkedIn X Facebook Instagram
- Acquired by MTY Group (Sep 2018)
- Legal Name Sweetfrog Enterprises, Llc
Products & Services of sweetFrog
sweetFrog offers a comprehensive portfolio of products and services, including Frozen Yogurt, Catering Services, and Merchandise Sales.
Provides customizable frozen yogurt with flavors and toppings.
Offers frozen yogurt catering for parties and corporate events.
Sells branded items through online shop.
Investors in sweetFrog
sweetFrog has secured backing from 1 investor. Prominent investors backing the company include MTY Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple restaurant brands are franchised and managed. | 1979 | mtygroup.com | - |
Investor details for sweetFrog
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People of sweetFrog
8 people are tracked at sweetFrog (4 in leadership, 4 in team); the tracked headcount is 107.
| Name | Role | Group |
|---|---|---|
Derek Cha | Founder | Leadership |
Patrick Galleher | CEO | Leadership |
Shannon Henderson | Director Of Human Resources | Leadership |
Riley Hanselman | General Manager | Leadership |
Lisa Cochrane | Store Manager | Team |
Reagan Jolly | Supervisor | Team |
Lisa M. | Store Manager | Team |
Carolena Theresa Pizzuti | Cashier | Team |
Complete people profiles for sweetFrog
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Timeline of sweetFrog
2 dated milestones of sweetFrog across 9 years, from founding to its latest funding, stage changes and deals.
- Founded sweetFrog is founded.
- Exit Acquired by MTY Group.
Competitors of sweetFrog
sweetFrog operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Panera Bread, Just Salad, Aramark, Hungry and Protein Bar, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| panerabread.com | 1987 | St. Louis, United States | $145.61M | – | Provider of bakery-cafe services and a loyalty program | |
| justsalad.com | 2006 | New York, United States | $206M | – | Event catering services are provided nationwide from New York. | |
| aramark.com | 1939 | Philadelphia, United States | – | 262,550 | Aramark is engaged in food services and facilities management. | |
| tryhungry.com | 2016 | Arlington, United States | $77.07M | – | Chef-prepared meals are delivered via a marketplace platform. | |
| theproteinbar.com | 2009 | Chicago, United States | $49.14M | – | Event catering services are provided for various occasions in Chicago. | |
| continentalserves.com | 1989 | Troy, United States | – | 912 | Workplace food and beverage solutions are provided by Continental. | |
| primantibros.com | 1933 | Pittsburgh, United States | – | 587 | Event catering services are provided across various occasions. | |
| zaxbys.com | 1990 | Athens, United States | – | 1,417 | Quick-service restaurants specializing in chicken fingers and wings are operated. | |
| condadotacos.com | 2014 | Columbus, United States | $15M | – | Offers event catering services |
Detailed competitors of sweetFrog
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of sweetFrog
The website of sweetFrog (sweetfrog.com) receives about 89.7K visits a month and ranks #406,981 among all websites worldwide, #3,136 in Restaurants and Delivery.
- Monthly visits89.7K
▼ 4.7% vs previous month
- Unique visitors57.8K
per month
- Global rank#406,981
among all websites
- Category rank#3,136
Food and Drink · Restaurants and Delivery
- Bounce rate53%
- Pages per visit2.1
- Average visit53 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with sweetFrog. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| marbleslab.com | 100% | 56.2K | #510,009 | View details | |
menchies.com | menchies.com | 92% | – | #357,838 | – |
klinesdairybar.com | klinesdairybar.com | 89% | – | #1,449,123 | – |
| tcby.com | 86% | 37.9K | #1,019,229 | View details | |
| saltandstraw.com | 86% | 278.8K | #131,303 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 34 similar websites and full traffic analytics for sweetFrog
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- 34 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Latest news on Sweetfrog
Complete news archive for sweetFrog
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Similar companies to sweetFrog
10 companies that operate in the same segment as sweetFrog (Food Service Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | – | – | |
Chain of limited service restaurant serving coffee | 2017 | Jakarta, Jakarta, Indonesia | USD 233 M | – | – | |
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 6,410 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | – | 526 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Coffee and related products are served by a restaurant chain. | 1993 | Bengaluru, Karnataka, India | USD 236.07 M | USD 110.67 M | 2,863 | |
Mediterranean fast-casual dining is provided by CAVA restaurants. | 2010 | Washington, District Of Columbia, United States | USD 680.15 M | USD 1.18 B | 10,690 | |
A chain of coffee houses is operated in Indonesia. | 2018 | Jakarta, Jakarta, Indonesia | USD 40 M | USD 89.74 M | 3,180 | |
Tea and snacks are served by Chaayos in limited-service restaurants. | 2012 | Delhi, Delhi, India | USD 94.18 M | USD 31.69 M | 2,075 |
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Frequently Asked Questions about sweetFrog
sweetFrog was founded in 2009.
sweetFrog is headquartered in Scottsdale, United States. It is registered at Scottsdale, Arizona, United States.
sweetFrog has 107 employees.
SweetFrog was founded in 2009 in Scottsdale, United States, by Derek Cha. Operations focus on the catering sector, where event-based food services are delivered to clients. Services encompass preparation and provision of meals for corporate events, weddings, and social gatherings. The company maintains a presence in the hospitality industry, serving regional markets with customized catering solutions. Headquarters remain in Scottsdale, supporting nationwide event coverage.
sweetFrog's top competitors include Panera Bread, Aramark and Just Salad.
sweetFrog offers Frozen Yogurt, Catering Services, and Merchandise Sales.
sweetFrog has 1 investor. Key investors include MTY Group.
sweetFrog operates through Sweetfrog Enterprises, Llc.
Yes. sweetFrog was acquired by MTY Group in September 2018.

