About SweetSpot
SweetSpot is a Retail company based in Gentofte (Denmark) founded in 1991. Multi-category grocery products are distributed online to institutions and retailers. It operates on a Reseller / Distribution and Subscription Services model in Retail and Agriculture sectors. The company has 11 employees. SweetSpot was last valued at $2.57 million in April 2022. Its chief executive, as recorded, is Nicolai Lund. SweetSpot offers products and services including Impulse Goods Solution. Its focus areas include Consumer Goods and Impulse Products. Its legal entity is Sweetspot A/S. Its competitors include Jydsk Planteservice, FreshLand and BlueLobster; 1 of its 3 listed competitors has raised funding.
Company details
Impulse goods solutions are offered by SweetSpot to businesses across Norden. Various retail sectors including electronics, toys, construction markets, sports halls, and amusement parks are served. Handling, delivery, and planning of impulse products like confectionery and beverages are managed to optimize customer preferences and increase sales. Support is provided to both independent stores and larger chains since 2016, with subscription solutions and promotional campaigns being facilitated to enhance business growth and customer retention.
- Headquarters Gentofte, Denmark
- Employees 11
- Stage Minicorn
- SectorsRetailAgriculture
- Email••••••••
- Phone•••• ••••
- Website sweetspot.me
- Social LinkedIn Facebook
- Legal Name Sweetspot A/S
- Net Profit-$445.48 K (USD)-318as on Dec 31, 2022
- EBITDA-$569.94 K (USD)-346as on Dec 31, 2022
- Latest Funding Round$385.5K (USD), Unspecified
Apr 2022
- Employee Count11
Products & Services of SweetSpot
SweetSpot offers a comprehensive portfolio of products and services, including Impulse Goods Solution.
Impulse goods are provided for retail business enhancement.
Funding Insights of SweetSpot
- Total Rounds 2
- Last Round Unspecified — $385,498
- First Round $68,534
(Feb 2019)
All 2 funding rounds of SweetSpot with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $385,498 | Unspecified | $2.57M | – | – |
| Feb 2019 | $68,534 | Unspecified | $342,322 | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2022 | $2.57M | •••••••• |
Last known valuation $2.57M (Apr 2022).
People of SweetSpot
1 people are tracked at SweetSpot (1 in leadership); the tracked headcount is 11.
| Name | Role | Group |
|---|---|---|
Nicolai Lund | CEO | Leadership |
Complete people profiles for SweetSpot
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SweetSpot
4 dated milestones of SweetSpot across 31 years, from founding to its latest funding, stage changes and deals.
- Founded SweetSpot is founded.
- Funding First funding round of $69K.
- Funding Latest funding round, Unspecified, of $385K.
- Milestone Reaches Minicorn status.
Competitors of SweetSpot
SweetSpot has 3 listed competitors in our database, 1 of them funded. They include Jydsk Planteservice, FreshLand and BlueLobster.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jydsk-planteservice.dk | 1992 | Kolding, Denmark | 300 | Indoor plants and installations are retailed online by the company. | ||
| fresh.land | 2015 | Copenhagen, Denmark | 2 | Farmers and retailers are linked via an online B2B marketplace. | ||
| bluelobster.app | 2018 | Copenhagen, Denmark | $369,650 | 1 | Seafood is distributed directly from fishermen to restaurants using technology. |
Detailed competitors of SweetSpot
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SweetSpot
The website of SweetSpot (sweetspot.me) receives about 6.4K visits a month.
- Monthly visits6.4K
▼ 14.5% vs previous month
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about SweetSpot
SweetSpot was founded in 1991 and raised its 1st funding round 28 years after it was founded.
SweetSpot is headquartered in Gentofte, Denmark.
Nicolai Lund is the CEO of SweetSpot, as recorded in our data.
SweetSpot has 11 employees.
Impulse goods solutions are offered by SweetSpot to businesses across Norden. Various retail sectors including electronics, toys, construction markets, sports halls, and amusement parks are served. Handling, delivery, and planning of impulse products like confectionery and beverages are managed to optimize customer preferences and increase sales. Support is provided to both independent stores and larger chains since 2016, with subscription solutions and promotional campaigns being facilitated to enhance business growth and customer retention.
SweetSpot's top competitors include Jydsk Planteservice, BlueLobster and FreshLand.
SweetSpot offers Impulse Goods Solution.
The valuation of SweetSpot is $2.57M as of Apr 2022.
SweetSpot operates through Sweetspot A/S.