About SwipeGuide
SwipeGuide is a company based in Amsterdam (Netherlands) founded in 2015 by Willemijn Schneyder and Daan Assen was acquired by Leading2Lean in September 2024. SwipeGuide has raised $7.49 million across 5 funding rounds from investors including Speedinvest, Plug and Play Tech Center and EIT Digital. SwipeGuide offers products and services including Work Instructions, Checklists, SOPs, Skills Matrix, and Frontline Training. SwipeGuide operates in a competitive market with competitors including D2L, Degreed, Docebo, CoachHub and Skillsoft, among others.
- Headquarter Amsterdam, Netherlands
- Founders Willemijn Schneyder, Daan Assen
- SectorsTechnologyIndustrial Goods & Manufacturing
- Email••••••••
- Phone•••• ••••
- Website swipeguide.com
- Social LinkedIn X Facebook Instagram
- Acquired by Leading2Lean (Sep 2024)
- Legal Name Swipeguide B.V.
- Total Equity Funding$7.49M (USD)
in 5 rounds
- Latest Funding Round$5.94M (USD), Series A
Apr 2021
- InvestorsSpeedinvest
& 6 more
- Acquired byLeading2Lean
(Sep 2024)
Products & Services of SwipeGuide
SwipeGuide offers a comprehensive portfolio of products and services, including Work Instructions, Checklists, SOPs, Skills Matrix, and Frontline Training.
Platform for creating step-by-step guides for tasks.
Digital tools for task verification and tracking.
System for standardizing operating procedures.
Tool to assess and manage employee skills.
Features for skills-based learning and assessments.
Apps and channels of SwipeGuide
SwipeGuide publishes 1 mobile app with over 100 downloads.
Funding Insights of SwipeGuide
SwipeGuide has successfully raised a total of $7.49M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $5.94 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.49M
- Total Rounds 5
- Last Round Series A — $5.94M
- First Round $318,646
(Jan 2017)
- Investors Count 6
All 5 funding rounds of SwipeGuide with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $5.94M | Series A | – | CapitalT, Speedinvest | |
| Nov 2020 | – | Grant | – | – | |
| Feb 2018 | $1.23M | Seed | – | – | |
| Jun 2017 | $5,463 | Grant | – | – | |
| Jan 2017 | $318,646 | Seed | – | – | – |
7 investors in total: 7 institutional.
Investors in SwipeGuide
SwipeGuide has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Speedinvest, Plug and Play Tech Center and EIT Digital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are made in innovative teams by CapitalT. | – | capitaltvc.com | - | |
Early-stage venture capital and startup acceleration are provided. | 2011 | speedinvest.com | Vienna, Austria | |
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States | |
B2B sector focused early & expansion stage VC firm investing in Benelux | – | newion.com | Amsterdam, Netherlands | |
Management consulting, education, and research services are provided. | 2010 | eitdigital.eu | Brussels, Belgium | |
Legal services are provided to businesses by Novel. | 2003 | novelt.com | Enschede, Netherlands | |
Cloud-based lean manufacturing software is provided by Leading2Lean. | 2010 | l2l.com | Sparks, United States |
Investor details for SwipeGuide
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SwipeGuide
6 people are tracked at SwipeGuide (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Willemijn Schneyder | Co-Founder & CEO | Leadership |
Daan Assen | Co-Founder | Leadership |
Tim Rijke | FoundingTeam member + Head of Customer Success | Leadership |
Vlad Haiduc | Technical Lead | Team |
Nathaniel Bootes | Data Lead | Team |
Timothy Lenahan | Key Account Manager | Team |
Complete people profiles for SwipeGuide
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SwipeGuide
4 dated milestones of SwipeGuide across 9 years, from founding to its latest funding, stage changes and deals.
- Founded SwipeGuide is founded.
- Funding First funding round of $319K.
- Funding Latest funding round, Series A, of $5.9M.
- Exit Acquired by Leading2Lean.
Competitors of SwipeGuide
SwipeGuide operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as D2L, Degreed, Docebo, CoachHub and Skillsoft, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| d2l.com | 1999 | Kitchener, Canada | $243.82M | 1,180 | Learning management systems are provided for multiple sectors. | |
| degreed.com | 2012 | Pleasanton, United States | $367.07M | 392 | Cloud-based LMS platform tracks skills across industries. | |
| docebo.com | 2005 | Athens, United States | $6.32M | 900 | Cloud-based learning management system for corporate employee training is provided. | |
| coachhub.com | 2018 | Berlin, Germany | $333.73M | 190 | Provider of online coaching and professional development solutions | |
| skillsoft.com | 1998 | Nashua, United States | – | – | E-learning platforms are provided for professional skills and compliance training. | |
| workramp.com | 2015 | San Francisco, United States | $67.65M | 91 | Enterprise learning management systems are provided for training programs. | |
| benchprep.com | 2009 | Chicago, United States | $30.72M | – | Adaptive learning platform for test preparation and certifications is offered. | |
| bigchange.com | 2013 | Leeds, United Kingdom | $483,000 | 168 | Cloud-based field workforce management software is provided. |
Detailed competitors of SwipeGuide
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SwipeGuide
The website of SwipeGuide (swipeguide.com) receives about 29.9K visits a month.
- Monthly visits29.9K
▲ 282.5% vs previous month
Websites whose visitors overlap most with SwipeGuide. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| xenia.team | 100% | 48.1K | #730,499 | View details |
Latest news on Swipeguide
Complete news archive for SwipeGuide
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SwipeGuide
10 companies that operate in the same segment as SwipeGuide (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | – | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 20,400 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Cloud-based HRMS software is offered for small and medium-sized businesses. | 2016 | Barcelona, Catalonia, Spain | USD 369.25 M | – | – |
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Frequently Asked Questions about SwipeGuide
SwipeGuide was founded in 2015 and raised its 1st funding round 2 years after it was founded.
SwipeGuide is headquartered in Amsterdam, Netherlands.
Willemijn Schneyder is the current CEO of SwipeGuide. They have also founded this company.
SwipeGuide is a funded company, having raised a total of $7.49M across 5 funding rounds to date. The company's 1st funding round was a Seed of $318.65K, raised on Jan 2017.
SwipeGuide was established in 2015 in Amsterdam, Netherlands, as a SaaS platform in the training and performance management sector. Work instructions, checklists, and procedural guides are developed by teams through its tools. Frontline employee tasks are supported for accuracy and consistency, with operations focused on digital job aids to streamline training processes across various industries.
SwipeGuide offers Work Instructions, Checklists, SOPs, Skills Matrix, and Frontline Training.
SwipeGuide has 7 investors. Key investors include Speedinvest, Plug and Play Tech Center, EIT Digital, Leading2Lean, and Novel-T.
SwipeGuide operates through Swipeguide B.V..
Yes. SwipeGuide was acquired by Leading2Lean in September 2024.
Yes. SwipeGuide publishes Smart Skills, with over 100 downloads.