Swipii

Glasgow, United Kingdom Founded: 2012 • Age: 14 yrs
Mobile-based loyalty programs are provided for customers and businesses.
Annual revenue - Latest available
Total funding $7.4M 12 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 2 Services tracked
Competitors 7 Brand Intelligence

About Swipii

Swipii is a company based in Glasgow (United Kingdom) founded in 2012. Swipii has raised $7.43 million across 12 funding rounds from investors including Scottish Enterprise, Par Equity and Green Shores Capital. Swipii has completed 1 acquisition, including DripApp. Swipii offers products and services including Swipii App and Retailer Network. Swipii operates in a competitive market with competitors including The City Pub Company, Bink, Reward, Tastecard and Wriggle, among others.

  • Headquarter Glasgow, United Kingdom
  • Sectors
    Consumer
    Retail Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Swipii Labs Ltd
  • Date of Incorporation 26 Nov, 2012
  • Jurisdiction GLASGOW
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $7.43 M (USD)

    in 12 rounds

  • Latest Funding Round
    $1.19 M (USD), Seed

    Mar 25, 2021

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Swipii

Swipii offers a comprehensive portfolio of products and services, including Swipii App and Retailer Network.

Product name locked
Category locked
Primary

App for earning cashback on purchases at local retailers.

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Service to connect businesses for user rewards programs.

Funding Insights of Swipii

Swipii has successfully raised a total of $7.43M across 12 strategic funding rounds. The most recent funding activity was a Seed round of $1.19 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Swipii

Swipii has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Scottish Enterprise, Par Equity and Green Shores Capital.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital and natural capital investments are managed by Par Equity.
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Funding is provided to tech startups by Green Shores Capital.
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Business development and leadership training programs are offered to companies.
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Investor details for Swipii

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Swipii

Swipii has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include DripApp.

Investments
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Investment portfolio details for Swipii

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Coffee takeaway is ordered via a mobile app platform.
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Complete acquisition details for Swipii

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Financial Statements - Swipii

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Detailed financials for Swipii

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Swipii Comparisons

Swipii Primary company
Description
Mobile-based loyalty programs are provided for customers and...
Location
Glasgow, United Kingdom
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Swipii

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Competitors of Swipii

Swipii operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The City Pub Company, Bink, Reward, Tastecard and Wriggle, among others.

Company Name Domain Founded year HQ Location Description
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Chain of pubs
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Delivers mobile-based customer loyalty program management solutions for businesses.
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Card-linked marketing solutions are provided for merchants and banks.
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Restaurant dining discounts are offered via membership cards.
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Provides on-the-day deals for bars and restaurants to enhance customer experiences.
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Detailed competitors of Swipii

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Latest news on Swipii

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Complete news archive for Swipii

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Frequently Asked Questions about Swipii

Swipii was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Swipii is headquartered in Glasgow, United Kingdom. It is registered at Glasgow, Scotland, United Kingdom.

Swipii is a funded company, having raised a total of $7.43M across 12 funding rounds to date.

Swipii offers a customer-facing app for iOS and Android users enabling them to discover local stores, earn points, and redeem rewards. Its partnered businesses are assisted in creating a personalized loyalty program, run email marketing campaigns, tracking, and analyzing customer data, and act upon customer feedback in real-time, etc. It has partner businesses such as Temp Tea Bar, Curelys Urbane Barbers, and WEE Guys Cafe, etc.

Swipii's top competitors include Reward, The City Pub Company and Tastecard.

Swipii offers Swipii App and Retailer Network.

Swipii has made 1 acquisition, including DripApp.

Swipii has 9 investors. Key investors include Scottish Enterprise, Par Equity, Green Shores Capital, Mark Logan, and Wayra Deutschland.

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