About Syft Analytics
Syft Analytics is a Technology company based in Newark (United States) founded in 2016, and was acquired by Xero in September 2024. Cloud-based financial reporting and analytics software is offered for businesses. Its website syftanalytics.com draws about 559 thousand monthly visits. Its focus areas include FinTech, Finance & Accounting Tech, Financial Planning & Analysis and Suite. Its competitors include Workday Adaptive Planning, Host Analytics and Anaplan; 3 of its 3 listed competitors have raised funding.
Company details
Syft Analytics was founded in 2016 and is headquartered in Newark, United States. Cloud-based software for financial analytics is provided to support business operations in the finance sector. Key features include tools for budgeting, forecasting, financial reporting, ratio analysis, variance analysis, and accounts management. Integration capabilities with Xero, QuickBooks, and Sage accounting systems are included. Access is structured through a monthly subscription model.
- Headquarters Newark, United States
- Stage Acquired
- SectorsTechnology
- Website category Finance · Accounting and Auditing
- Emailβ’β’β’β’β’β’β’β’
- Website syftanalytics.com
- Social LinkedIn X Facebook
- Acquired by Xero (Sep 2024)
Investors in Syft Analytics
Syft Analytics has secured backing from 1 investor. Prominent investors backing the company include Xero.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based accounting and payment management is offered for small businesses. | 2006 | xero.com | Wellington, New Zealand |
Investor details for Syft Analytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Syft Analytics
14 people are tracked at Syft Analytics (5 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Jodilee Harebottle | Head of Education and Training | Leadership |
Vangelis Kyriazis | General Manager | Leadership |
Catherine Chen | Head of Customer Success | Leadership |
Christine Loubser | Head Of Marketing & Design At Syft Analytics | Leadership |
Swantje Fee Ebert | Manager, Partner Sales | Leadership |
Nick Bester | Senior Account Executive | Team |
Gareth MacBeth | Engineering Manager | Team |
Gregor Reid | Account Executive Uk/europe | Team |
Neo Kasker | Senior Account Executive | Team |
Kayleigh Ellerbeck | Marketing and Design Specialist at Syft Analytics | Team |
Teegan Magnussen | Customer Success Manager | Team |
Alexandra Hoffman | Product Marketing Manager | Team |
Duran Hamer | Strategic partnerships and growth channels | Team |
Kieran Lotze | Senior Account Executive | Team |
Complete people profiles for Syft Analytics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Syft Analytics
2 dated milestones of Syft Analytics across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Syft Analytics is founded.
- Exit Acquired by Xero.
Competitors of Syft Analytics
Syft Analytics has 3 listed competitors in our database, 3 of them funded. They include Workday Adaptive Planning, Host Analytics and Anaplan.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adaptiveinsights.com | 2003 | Palo Alto, United States | $150.35M | 416 | Cloud-based financial planning and analytics are delivered via SaaS. | |
| hostanalytics.com | 2000 | Redwood, United States | $72.15M | 153 | Cloud-based EPM applications for financial planning and analytics are delivered. | |
| anaplan.com | 2006 | San Francisco, United States | $300M | 834 | Operational planning and forecasting solutions are offered to businesses. |
Detailed competitors of Syft Analytics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Syft Analytics
The website of Syft Analytics (syftanalytics.com) receives about 558.7K visits a month and ranks #62,908 among all websites worldwide, #3,960 in Accounting and Auditing.
- Monthly visits558.7K
▼ 28.9% vs previous month
- Unique visitors429K
per month
- Global rank#62,908
among all websites
- Category rank#3,960
Finance · Accounting and Auditing
- Bounce rate45%
- Pages per visit3.2
- Average visit46 sec
- DevicesDesktop 32% Β· Mobile 68%
Websites whose visitors overlap most with Syft Analytics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| joiin.co | 100% | 53.1K | #503,668 | View details | |
| reachreporting.com | 96% | 49.6K | #435,055 | View details | |
| fathomhq.com | 64% | 219.3K | #174,246 | View details | |
| commbank.com.au | 63% | 20.3M | #1,847 | View details | |
| nab.com.au | 62% | 11.5M | #3,577 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 11 similar websites and full traffic analytics for Syft Analytics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Finance & Accounting Applications
3 companies that operate in the same segment as Syft Analytics (Finance & Accounting Applications) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 3,108 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Financial and accounting software is developed for businesses and individuals. | 1983 | Mountain View, California, United States | USD 49.62 M | USD 21.45 B | 18,200 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Syft Analytics
Complete news archive for Syft Analytics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Syft Analytics
Syft Analytics was founded in 2016.
Syft Analytics is headquartered in Newark, United States. It is registered at Newark, New Jersey, United States.
Syft Analytics was founded in 2016 and is headquartered in Newark, United States. Cloud-based software for financial analytics is provided to support business operations in the finance sector. Key features include tools for budgeting, forecasting, financial reporting, ratio analysis, variance analysis, and accounts management. Integration capabilities with Xero, QuickBooks, and Sage accounting systems are included. Access is structured through a monthly subscription model.
Syft Analytics's top competitors include Workday Adaptive Planning, Anaplan and Host Analytics.
Syft Analytics has 1 investor. Key investors include Xero.
Yes. Syft Analytics was acquired by Xero in September 2024.
The website of Syft Analytics receives about 559 thousand visits a month and ranks #62,908 among all websites worldwide.

